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Optimizely Roadshow Munich

Ready to elevate your digital game with AI? Join us for the first AI-focused Optimizely Roadshow in Munich, featuring Opal! You're invited to be part of an exclusive event designed to equip you with the AI-powered insights and strategies you need to conquer today's digital landscape. This is your opportunity to experience what Opal's cutting-edge technology is capable of.

Connect with industry leaders, learn from Optimizely experts, and discover how Opal helps you craft AI-accelerated digital experiences that truly resonate and drive growth. Registration is now open — secure your place and be part of a community that’s shaping the future of AI-powered marketing.

Nov
20

Nov, 20, 2025

überlab

Munich, Germany

Hosted by:

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Why Register early?

  • Be First in Line: Guarantee your spot before the event fills up.
  • Experience AI in Action: See how Opal, the intelligence behind Optimizely One, transforms workflows and accelerates your digital strategy.
  • Future-Proof Your Strategy: Get a head start on understanding the trends shaping the future of digital experience.
  • Work Smarter, Not Harder: Discover how to streamline planning, automate tasks, and optimize content with AI at your side.
  • Gain Real-World Insights: Hear success stories and best practices from leading brands like Robinson Club GmbH, House of Communication, and other forward-thinking industries.
  • Connect & Collaborate: Network with peers, industry leaders, and Optimizely experts driving digital innovation forward.

Who Should Join Us?

If you're a marketing leader, digital strategist, content creator, e-commerce manager, or anyone passionate about optimizing digital experiences, this event is for you!

Event Details

  • Location: überlab. House of Communications Munich
  • Date: November 20
  • Time: Walk-in from 10:00 AM | Workshop Starting at 10:30 AM

Ready to dive in? Register now and be part of the future of digital experience!

Watch the video below to see what awaits you at the Optimizely Roadshow in Munich.

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Agenda

10:00 AM-10:30 AM
Walk-in & registration
10:30 AM-12:00 PM
Workshop: Building a Personalisation Playbook
12:00 PM-1:00 PM
Welcome & registration with lunch
1:00 PM-1:05 PM
Welcome (Optimizely & Partner)
1:05 PM-1:30 PM
The Future of Marketing: Navigating Growth with Optimizely's AI-Powered Platform
1:30 PM-2:15 PM
The Integrated DXP: Unlocking Hyper-Personalization: Orchestrating Relevance, Speed, and Scale with Optimizely's AI Agents
2:15 PM-2:45 PM
Break
2:45 PM-3:05 PM
The AI Experimenter's Playbook: Lessons from the Opal Frontier Moving Beyond Basic Copy Testing to Intelligent Page Architecture, Comparative Analysis, and Behavioral Insights
Michael Richter
Michael Richter
3:05 PM-3:30 PM
The Economics of Originality – Creative Customer Journey and User Experience in the Age of AI
Volker Petzsch-Kunze
Volker Petzsch-Kunze
3:30 PM-3:50 PM
The importance of email marketing – today & in the future
Felix Glahn
Felix Glahn
3:50 PM-4:20 PM
Customer panel
Michael Richter
Michael Richter
Nino van Zandwijk
Nino van Zandwijk
4:20 PM-5:30 PM
Networking over drinks

überlab

August-Everding-Str. 25, Munich, 81671, Germany

Get directions