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Optimizely Roadshow: Stockholm

The largest stop on the Optimizely Roadshow, bringing together over 300 people at the iconic Fotografiska, Stockholm, to explore the power of Experimentation and Personalization.

May
22

May, 22, 2025

Fotografiska, Stadsgårdshamnen

Stockholm, SE

Reserve your spot

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Join customer workshop: 'Building a Personalisation Playbook'

When signing up for this event, you acknowledge that your Personal Data will be shared with our partners for follow-up purposes only for this particular event.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Join us in Stockholm for an afternoon of insights, innovation, and industry connections—all set against the stunning backdrop of Fotografiska, with a summer celebration twist.

The Optimizely Roadshow is your must-attend event for cutting-edge digital experience strategies. Discover the latest advancements in Experimentation and Personalization, designed to help you optimize customer journeys and drive impactful results.

Bonus for Experimentation customers: Join our exclusive workshop “Building a Personalisation Playbook” at 10:30, ahead of the main event at 13:30. Just select “Yes” in the form under Join customer workshop to reserve your spot.

And the day doesn’t end there—wrap it all up with an exclusive after party at NOVA House, Stadsgården 6, generously sponsored by Epinova, NOVA Consulting Groups award-winning Optimizely Platinum Solution Partner. Great views, great vibes, and even better conversations. Please note: your name badge is required for entry.

Secure your spot today and be part of the conversation!

Agenda

10:30 PM-12:00 PM
Bonus for Experimentation customers: Building a Personalisation Playbook

Bonus for Experimentation customers: Join our exclusive workshop “Building a Personalization Playbook” at 10:30, ahead of the main event at 13:30. Just select “Yes” in the form under Join customer workshop to reserve your spot.

1:00 PM-1:30 PM
Registration

Please arrive in time to register and collect your name badge. The agenda kicks off promptly at 13:30.

1:30 PM-2:00 PM
Welcome by Optimizely
2:00 PM-2:40 PM
AI Session and Demo
2:40 PM-3:00 PM
Break
3:00 PM-3:30 PM
Keynote: Solving the Content Crisis: How the Content Layer Fuels Personalization at Scale
Rasmus Houlind
Rasmus Houlind
3:30 PM-4:00 PM
Case study - Fostering an experimentation-first mentality at Adyen.com
Julot Ernst
Julot Ernst
Julian Onderwater
Julian Onderwater
4:00 PM-4:15 PM
Break
4:15 PM-4:45 PM
Panel discussion

Including; Birgitta Nordström, SEB, Elin Stråkendal, UNHCR Sverige, Daniel Gineman, Elite Hotels

Elin Stråkendal
Elin Stråkendal
Daniel Gineman
Daniel Gineman
Birgitta Nordström
Birgitta Nordström
4:45 PM-5:00 PM
Closing by Optimizely
5:00 PM-7:00 PM
Networking, dinner and drinks
7:00 PM-11:30 PM
After party sponsored by EPINOVA

Address: NOVA House, Stadsgården 6. Please note: name badge required for entry

Fotografiska, Stadsgårdshamnen

116 45 Stockholm, Stockholm, 116 45, SE

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