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Optimizely Roadshow: Powering the AI future

AI is rewriting the rules of digital experience — from how we create and collaborate on content, to how customers discover and engage with it. At this year’s Stockholm edition, we’re bringing those possibilities to life.

Expect bold ideas, real-world stories, and practical takeaways as we explore how AI is transforming the content supply chain — and how Optimizely’s CMS, CMP, and Opal AI help marketing leaders work smarter, move faster, and deliver experiences that stand out.

This event is designed exclusively for Optimizely’s customers and invited prospects. To ensure focus and relevance, it is not open to partners apart from our official sponsors.

Seats are limited and demand is high, so we kindly ask that you only register if you’re confident you can attend.

Sep
24

Sep, 24, 2025

Grand Hôtel

Stockholm, Stockholms län, SE

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

This September, the Optimizely Roadshow returns to Stockholm’s Grand Hôtel, gathering marketing leaders for an exclusive afternoon in the stunning Studio Stockholm.

AI takes centre stage as we dive into how modern marketing teams are using it to reshape their operations and create exceptional digital experiences. You’ll hear from product experts, customers, and partners on how to:

  • Harness AI to scale content creation without losing the human touch

  • Automate and accelerate editorial workflows

  • Collaborate seamlessly across teams and regions

  • Deliver personalised, high-impact experiences faster than ever

Opening the afternoon is Amer Mohammed — one of the Nordics’ most in-demand keynote speakers and a recognised digital innovator. Known for his thought-provoking, energetic style, Amer will take you inside the real opportunities (and challenges) of the AI era. Expect fresh perspectives, eye-opening examples, and a clear view of how AI is set to reshape creativity, customer engagement, and the way we do business.

Whether you’re leading a digital transformation or running day-to-day content operations, you’ll leave with practical insights and tools to put AI to work for your team — starting now.

Preliminary Agenda

1:00 PM-1:30 PM
Registration & Networking

Arrive early, grab a coffee, and connect with fellow marketing leaders before we kick off.

1:30 PM-1:40 PM
Welcome & Introduction

Mårten Bokedal sets the stage and introduces the keynote.

1:40 PM-2:40 PM
Keynote: The Future of Generative AI

Amer Mohammed on how AI is reshaping digital marketing.

2:40 PM-3:40 PM
Opal AI — Redefining the Content Supply Chain

Shafqat Islam, President Optimizely, on how AI transforms the content supply chain and empowers marketing teams.

3:40 PM-4:10 PM
Networking Break

Coffee, snacks, and time to recharge.

4:10 PM-4:55 PM
Panel: AI & the Content Supply Chain

Valmet and Ericsson join Optimizely to discuss how AI is revolutionising content creation, collaboration, and digital experiences. Moderated by Mårten Bokedal.

4:55 PM-5:00 PM
Closing Remarks

Key takeaways and thank you from Mårten Bokedal.

5:00 PM-7:00 PM
Evening Mingle: Champagne & Conversations

Wrap up the day with a glass of champagne and great company. Join us at the exclusive Twoday Champagne Bar to unwind, exchange ideas, and continue the conversations sparked throughout the Roadshow. A perfect opportunity to network with peers and partners in a relaxed setting.

Grand Hôtel

Södra Blasieholmshamnen 8, Stockholm, Stockholms län, 103 27, SE

Get directions