Stratco Australia's new platform has a 50% faster page load time

Transforming Stratco’s Ecommerce Platform

Both the Australia and New Zealand platforms are built on Optimizely CMS and hosted in the Digital Experience Platform. The platforms make extensive use of Optimizely Find, Optimizely Commerce, and Optimizely's personalization engine.

Search in focus

The new websites are designed to quickly get customers to what they are looking for. A rich digital experience also provides enjoyable research pathways via ‘How To’ advice and useful product recommendations. Intuitive navigation and tailored content delivers individualised experiences for customers.

Given the majority of customers start their shopping activity with search, Fusion worked hard to setup and tune the in-site search to match customer search behaviours.


Retail and consumer

Product used

Large range of products

To present Stratco’s range of over 14,000+ products, Fusion completed an advanced integration of Optimizely’s Commerce suite with Stratco's ERP. This provides customers with up-to-date product information, location-based pricing and inventory levels.

Customers can checkout as a guest, Click and Collect their products and redeem vouchers during the purchase flow. Quotes for larger products such as patios or garages can be requested using the quote request tool.

The new platform has a 50% faster page load time than the legacy Stratco website on most pages. Fusion also gave careful consideration to the CMS setup so that Stratco's content editors can easily manage, personalise and publish content without requiring development. 

Next steps

Fusion is now working with the Stratco team to continue improving the new platform for their customers and business.

In collaboration with



We’re passionate about creating bankable digital experiences that users and organisations love. With 25 years experience, we have deep expertise to help you design and optimise your digital presence.

Fusion has a rigorous process that delivers  first-class results through five clearly defined phases of project ‘plays’, known as the 5D Process. The Discover phase helps us identify the needs of your business and customers; Define phase identifies the exact project scope; Design phase is where we provide you with visual design concepts and UX flows, and interactive prototypes of the new solution; Develop phase is where we write the code to build your solution before it’s launched during the Deploy phase.

Ongoing our ‘value sprint’ methodology aids your ongoing aim of increasing brand loyalty and product acquisition rates while lowering your cost to serve.

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