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The Experimentation Culture

Delivering digital transformation strategies in marketing

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Data-driven decisions and continued experimentation create digital experiences that can transform your brand. But to what extent are marketing teams embracing this culture?

This report uncovers the attitudes and drivers of today's junior marketers and their impact on digital transformation strategies as they become tomorrow’s CMOs. We explore:

  • How marketing teams are currently creating and delivering digital transformation strategies
  • The extent to which CMOs are championing change and team empowerment
  • The appetite and ambition for constant invention among junior marketers

Download the report today to find out why—and how—you should embrace a culture of experimentation that will unlock your brand's digital potential.