This session from Optimizely's Content & Beyond event features Anthony Iosa from Optimizely and Andrew Pagonis, Global Lead of Product Marketing for Gemini at Google. They discuss how AI is changing the landscape of content creation and marketing. Andrew shares his insights on how AI is not an eliminator, but an enabler, amplifying human creativity and boosting productivity. He also touches on the importance of prompt engineering and how AI is democratizing access to creative tools.
The conversation explores practical use cases of AI in marketing, such as content adaptation and deep research. Andrew emphasizes the importance of understanding and being willing to learn in order to leverage AI effectively. He also highlights the unique capabilities of Gemini, including its integration across Google apps, long context window, and integration with search.
Here's what you'll learn:
- How AI can amplify human creativity in marketing.
- Practical use cases of AI in content creation and research.
- Tips for effective prompt engineering.
- The unique capabilities of Gemini and how it's integrated with Optimizely's Opal.
