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The Content Imperative for Personalization

Personalization continues to be aspirational for companies. So, how can it become a reality for your marketing efforts? Join our webinar to explore why personalization is crucial for engaging customers, and differentiating between rules-based and algorithmic approaches with real-life use cases.

In one hour, you'll learn:

  • Why personalization matters: The benefits of personalization in content marketing.
  • The Personalization Pyramid: From '1:All' to '1:1', discover all stages of personalization.
  • Real-life use cases: Success stories of rules-based and algorithmic personalization.

Don't miss this essential session. Secure your spot and master personalization!

Dec
4

Dec, 4, 2025

Online event

Hosted by:

Optimizely
Optimizely

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Hear from Sama Asali, Strategy and Value Consultant at Optimizely

Sama Asali is a Strategy and Value Consultant at Optimizely, where she focuses on helping clients unlock and communicate the value of customer experience and marketing transformation. She partners closely with customers to quantify and demonstrate ROI, enabling them to effectively engage and align diverse stakeholders on the strategic impact of digital initiatives. Sama's background includes digital strategy advisory roles at Adobe, as well as marketing strategy and insights consulting within WPP.

Speakers