Check out what we released, including:
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Personal Instructions: Teach Opal your unique shortcuts, favorite communication styles, and task-specific quirks so every response hits the mark.
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New, pre-built agents!
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Variation Development: Spin up page-level experiments faster with automatic element detection and built-in invalidation checks to keep tests clean. (Requires Optimizely Web Experimentation)
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Content Ideation: Skip the blank page with dozens of campaign ideas built from live trend research and competitive gap analysis.
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Social Post Research: Scout competitive angles to build a bulletproof brief before you even think about posting.
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Social Post Generation: Turn one idea into platform-native posts for LinkedIn, TikTok, and more, perfectly formatted for every feed.
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Creative Brief Generation: Standardize your hand-offs by turning rough campaign goals into structured briefs your creative team will actually want to read.
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E-E-A-T Checker: Audit your content against Google’s quality signals instantly to ensure your authority and trust are working for your SEO.
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More ways to connect Opal to your tech stack:
- Salesforce tools: Access CRM data directly inside Opal to ground your content and campaigns in real customer context.
- Conductor MCP: Track your brand's AI share of voice, find the exact gaps, and draft what's missing. Conductor brings the intelligence. Opal turns it into action.
- WordPress tools: Use Opal to create pages, change metadata, and implement SEO optimization right in your CMS.
- Also new: Tools for Microsoft, Amplitude and Mixpanel, plus Atlassian MCP.
Want to become an Opal expert? Register now for Opal U!
