Check out what we released, including:
Smarter agents and faster time-to-value
- Memory
Opal now remembers your preferences and past interactions — so every output builds on the last, without you repeating yourself.
- Conversation Mode
Go back and forth with your agents until the output is exactly right — real collaboration, not just generation.
- Chat Pills
Pre-populated prompts available with a single click — so you can take action the moment you open Opal.
- Action Cards
Dynamic, AI-generated recommendations and inputs delivered directly in Chat — ready to act on instantly.
- CMP Context
Agents automatically have full context of your campaigns and content, so you can ask questions in Chat, surface assets, and get recommendations tailored to your actual work (for Content Marketing Platform only).
- Chat Speed
Choose between Fast, Enrichment, and Auto mode — match the output depth to the task at hand.
Organize, scale, and ship
- Artifacts Tab
Everything you've ever created in Opal, organized and searchable in one place — no more hunting for that brief from last month.
- Notifications
Stay in the loop — get alerted the moment agents finish running or need your input.
- Import/Export Workflow Agents
Share and scale your best agents across your org directly from the Agent Directory.
- Idea Builder
Generate test ideas informed by your previous experiment results — stop starting from a blank slate (for Web Experimentation only).
New, ready-to-use agents
- Page Performance Evaluation
Runs a full Lighthouse audit and visual screenshot analysis on any live URL, then explains exactly what's dragging scores down — with specific fixes, not just numbers.
- Competitor PageSpeed Analysis
Runs Lighthouse audits on your page and a competitor's, then delivers a side-by-side gap analysis with prioritized actions.
- Page Conversion Optimization
Audits any live page and returns a prioritized list of fixes ranked by conversion impact — know exactly what to fix first.
- Page Copy Optimization
Analyzes your live page copy and generates versions optimized for clarity, conversion, and market fit — ready to publish.
- Experiment Conflict Checker
Before you launch, Opal checks your new test against every live experiment — so you never accidentally overlap audiences or variables (for Web Experimentation only).
- Variable Generation
Tell Opal what you're testing and it generates your flag variables — no manual setup required (for Feature Experimentation only).
- Variation Generation
Describe your hypothesis and Opal generates a full set of meaningful variations, ready to go (Feature Experimentation only).
Connective tools & remote MCPs
- New out-of-the-box Tools: Give your agents access to data from your Google Workspace — create, update, and act on documents, spreadsheets, presentations, and calendar events without leaving Chat.
- Google Docs
- Google Sheets
- Google Slides
- Google Calendar
- Remote MCPs: Expand what your agents can do by connecting them to the tools your team already lives in, from content platforms to project management to analytics.
Want to become an Opal expert? Register now for Opal U!
