• Platform
      Overview

      Products

      Rollouts
      Feature flags, rollouts, and A/B tests for developers powered by Full Stack
      Full Stack
      Product experiments and feature flags for websites, apps, and backend code
      Web
      Improve conversion rates with the world’s fastest website experiments

      Channels

      Websites
      Mobile Apps
      TV Apps
      IoT/Conversational Apps

      Enterprise-Ready

      Performance
      Program Management
      Personalization
      Open Platform
      Data and Analytics
      Statistics
      Security
    • Solutions

      Teams

      Marketing
      Product
      Engineering
      Data

      Industries

      Media
      Travel
      Retail
      High Tech
      Financial Services
      Watch an on-demand demo of the Optimizely platform
      Watch Now
    • For Developers

      Get Started

      Free Feature Flags
      Documentation
      Full Stack Demo
      SDKs

      Use Cases

      Release behind feature flags
      Run a beta
      Remotely configure features
      Run A/B Tests
      Implementing Powerful Feature Flags in React
      Read Blog Post
    • Customers
    • Plans
    • Resources

      Learn

      Library
      Optimization Glossary
      Knowledge Base
      Academy
      Dev Docs
      Blog

      Connect

      Webinars
      Events
      Opticon
      Opticon Europe
      Partners
      Community

      Tools

      Sample Size Calculator
      Maturity Model
    • Log In
    • Get Started

Trademark Policy

Last revised on February 5th 2019
Terms
  • Terms of Service
  • > Service-Specific Terms
  • Add-On Platform Terms of Service
  • Development Platform Terms of Service
Policies
  • Privacy Policy
  • Cookie Policy
  • Opt Out of Optimizely Tracking
  • Acceptable Use Policy
  • Trademark Policy
  • DMCA Policy
  • Anti-Modern Slavery Statement
  • Anti-Bribery and Anti-Corruption Policy
Security / Compliance
  • Security Practices
  • GDPR Planning
Archives
  • Terms and Policy Archives

Key requirements

If granted permission to use Optimizely’s trademarks or branding, you must always follow this Brand Usage Guide. If we provide you additional written requirements (size, typeface, colors, etc.) at the time of our permission, you must implement them before using our trademarks or branding. If we provide these requirements after we initially gave our permission, you must implement them within a commercially reasonable timeframe.

You may use Optimizely’s trademarks, product names, service names and other names in text to refer to Optimizely’s products, services and related technology, but only if you follow these guidelines and your use is accurate, fair and not misleading. Optimizely’s trademarks exclusively owns any goodwill generated by the use of Optimizely’s trademarks.

How to use our trademarks and branding correctly

  • Follow Optimizely’s Design Guide.
  • Use Optimizely’s trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form
  • Never use Optimizely’s trademark as a generic term for the product category.

Prohibited uses of our trademarks and branding

  • Do not remove, distort or alter any element of Optimizely’s trademarks or branding. That includes modifying an Optimizely trademark, for example, through hyphenation, combination or abbreviation.
  • Do not shorten, abbreviate, or create acronyms out of Optimizely trademarks.
  • Do not use Optimizely’s trademarks more prominently than your own trademarks, name, trade name, product name, service name, or other name. You should distinguish these names visually from any Optimizely trademark or other name.
  • Do not use Optimizely’s trademarks in any manner that expresses or implies Optimizely has any affiliation, sponsorship, endorsement, certification, or approval of your product, service, or company, unless specifically authorized by Optimizely.
  • Do not display a Optimizely trademark or branding in a manner that in Optimizely's sole opinion is misleading, unfair, defamatory, infringing, libelous, disparaging, obscene, or otherwise objectionable to Optimizely (this is in no way meant to discourage criticism, opinion, or commentary).
  • Do not display Optimizely trademarks or branding on a site or on material that violates any law or regulation.
  • Do not use Optimizely trademarks in false or misleading advertising.
  • Do not incorporate Optimizely trademarks or branding into your own product name, service names, trademarks, logos, or company names.
  • Do not adopt marks, logos, slogans, or designs that are confusingly similar to Optimizely’s trademarks or branding.
  • Do not copy or imitate Optimizely's trade dress, including the look and feel of Optimizely web design properties or Optimizely brand elements, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Optimizely.
  • Do not use or register Optimizely trademarks as or incorporated in social media account names, profiles, or aliases.
  • Do not register Optimizely trademarks as second or third level domain names.
  • Do not use Optimizely trademarks in a way that suggests a common, descriptive, or generic meaning.
  • Do not use the registration symbol (®) in connection with marks in countries where our marks have not been registered. Trademark rights vary from country to country.

If you have general questions about trademarks not addressed by this policy or our Design Guide, please contact our legal department at legal@optimizely.com.

If you’ve found a website that uses a Optimizely trademark inappropriately, please let us know at legal@optimizely.com.

Optimizely Trademarks

Optimizely’s trademarks include the following list. The absence of any Optimizely trademark, product name, service name, or any other name from this list does not waive Optimizely’s intellectual property rights.

  • The Optimizely Opticon logo is ® Registered in the EU with registrations pending elsewhere.
  • Optimizely® Registered in the United States, EU and elsewhere.
  • Full Stack is TM in the U.S. and ® Registered in the EU.
  • Optiforce™
  • Optimizely Testing™
  • Optimizely Personalization™
  • Optimizely Solutions Partner™
  • Optiverse™
  • Stats Engine™
Optimizely
  • Platform Features & Benefits

    • Platform
    • Plans
    • Developers
    • Feature Flags
    • Digital Experience Platform
    • Content Intelligence
    • B2B eCommerce
  • Solutions

    • Marketing
    • Product
    • Engineering
    • Data
    • Retail
    • Travel
    • High Tech
    • Finance
    • Media
  • Customers

    • Case Studies
    • Solutions Partners
    • Technology Partners
  • Resources

    • Resource Library
    • Blog
    • Optimization Glossary
    • Sample Size Calculator
    • Events
  • About

    • About
    • Careers
    • Press
    • Nonprofits
    • Contact
  • Other

    • Platform Status
    • G.R.O.W. with Optimizely
    • Global Services
    • Customer Success
    • Knowledge Base
    • Academy
  • Terms of Service
  • Trademark Policy
  • Privacy Policy
  • Security
  • Compliance
  • Do Not Sell
  • CA Privacy Rights
  • Github
  • Slack
  • Twitter
  • Facebook
  • LinkedIn

© 2021 Optimizely, Inc. All Rights Reserved.

Contact Sales
Welcome back. Not you?
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy.
Click here to receive the latest news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.↑  You need to opt in to receive this content by email.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.

Processing...

An error has occurred

Try Optimizely free for 30 days

You can get the very best of Optimizely without spending a dime.
Try it out for 30 days, on us.

Welcome back. Not you?
By creating an account, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy.
Click here to receive the latest news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.↑  You need to opt in to receive this content by email.
By creating an account, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.

Hang tight! We're creating your account and password instructions are headed to your inbox.

Please correct form errors

Contact Sales
Welcome back. Not you?
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy.
Click here to receive the latest news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.↑  You need to opt in to receive this content by email.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.

Processing...

An error has occurred

Sign up for a free Rollouts plan

Start releasing products smarter with feature flags and rollouts. Prove value with A/B testing. Built on our Full Stack platform.

Welcome back. Not you?
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. Rollouts is a Free Access Subscription under our Terms. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. Rollouts is a Free Access Subscription under our Terms.
Click here to receive the latest news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.↑  You need to opt in to receive this content by email.
By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. Rollouts is a Free Access Subscription under our Terms. You also agree to receive news, product updates, event announcements, and other communications from Optimizely and our subsidiaries. You can unsubscribe anytime.

Welcome, we're creating your account...

Please correct form errors

Third Party Cookie Opt-Out Preference

Please confirm your preference to opt out from third party tracking cookies on optimizely.com.