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OPTIMIZELY’S TRADEMARKS

The following is a non-exhaustive list of registered and unregistered trademarks owned and currently used by Optimizely North America Inc. and its affiliates (together, “Optimizely”).

  • OPTIMIZELY
  • OPTIMIZELY ONE
  • OPTIMIZELY COMPOSABLE COMMERCE
  • OPTICON
  • EPISERVER

The following further list are additional currently-registered trademarks of Optimizely, and were acquired from Optimizely’s acquisitions of Newscred,Inc. Insight Software Solution, Inc., Zaius,Inc., Idio, Inc., Experiment Engine, Inc., Optivo GmbH, Peerius Ltd.,  and other companies.

  • BROADMAIL
  • BUILT FOR B2B
  • EKTRON
  • EXPERIMENT EVERYWHERE.
  • FULL STACK
  • IDIO
  • INSITE
  • INSITECOMMERCE
  • INSITECONNECT
  • INSITEPIM
  • INSITEPORTFOLIO
  • NEWSCRED
  • OPTIVO
  • PEERIUS
  • THINKCONTENT
  • ZAIUS

These lists are updated from time to time.

The omission of any particular trademark (registered or unregistered) from the lists is not a waiver of any of Optimizely’s rights.

For questions regarding acceptable uses of Optimizely’s trademarks, please contact GeneralCounsel@optimizely.com.

Other third-party trademarks displayed on this website are used with permission where necessary and are the property of their respective owners. Please contact the respective owner(s) with questions about using such marks.

OPTIMIZELY TRADEMARK USAGE GUIDELINES

A trademark is a word, phrase, symbol, design, or combination thereof that identifies the source of a party’s goods or services. Unregistered or pending trademarks may bear the ™ symbol. Registered trademarks carry the ® symbol. Correct and consistent use of Optimizely’s trademarks helps protect our brand and maintain its integrity.

Optimizely’s trademarks are important intellectual property and valuable assets of the company. We appreciate your cooperation in making proper use, and avoiding improper use, of our trademarks.

Partners, Customers and all other third parties who mention Optimizely and its offerings must do so in a way that is clear and accurate, without implying a partnership or endorsement that does not exist. Third parties may reference that their offerings are “built with,” “designed using,” “compatible with,” or “help implement” Optimizely’s products.

Correct Examples:

  • We built our website using Optimizely®
  • Our team members are able to unify their workflow using the Optimizely One™ operating system.
  • Our application integrates seamlessly with the Optimizely Composable Commerce™ solution.

Incorrect Examples:

  • Endorsed by Optimizely.
  • We partner with Optimizely to bring you the best experience possible.

Correct Spelling and Capitalization

Always refer to Optimizely’s trademark using the correct spelling with the correct capitalization. Optimizely’s trademarks may be presented in all capital letters, or with a capital letter at the beginning of every word in the mark. Do not alter the trademark in any way. 

Correct Examples:

  • Optimizely One™ platform
  • OPTICON® ‘24

Incorrect Examples:

  • Optimizely ONE
  • optimisely commerce cloud

Use as Adjectives, Not Nouns

Always use Optimizely’s trademark as a proper adjective followed by a common-noun descriptor.

Correct Examples:

  • Optimizely® products
  • Optimizely One™ platform

Incorrect Examples:

  • We rely on OPTIMIZELY.
  • Our company uses Optimizely Composable Commerce.

Trademark Symbols

Include the appropriate trademark symbol – ™ or ® – representing the trademark status. If an Optimizely trademark is registered in the country where you are using the trademark, use the ® symbol with the trademark. If the mark is unregistered or pending, or if you are uncertain of its status, use the ™ symbol.  If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum include the correct symbol with the first or most prominent use of the trademark in each document.

Attribution. In any material that mentions an Optimizely trademark, you must include the correct attribution statement using the following format:

  • [OPTIMIZELY®] is/are the trademark(s) or registered trademark(s) of Optimizely North America Inc. or its related entities.

In your attribution statement, replace the placeholder phrase “[OPTIMIZELY®]” with the specific Optimizely trademarks mentioned in your material. Place the statement either on the copyright page (such as in the case of a multi-page pamphlet) or at the end of a document (such as in an advertisement or a press release).

Correct Example of an Attribution Statement:

  • OPTIMIZELY® and OPTIMIZELY COMPOSABLE COMMERCE™ are trademarks or registered trademarks of Optimizely North America Inc. or its related entities.

Other Dos and Don’ts

  • Do not use Optimizely’s trademarks to make false statements about Optimizely or its affiliates.
  • Unless you have explicit permission from Optimizely, do not use Optimizely’s trademarks in a way that implies endorsement or sponsorship.
  • When using Optimizely’s trademarks, you must be clear and accurate as to the nature of the relationship between Optimizely and your company, its products, and its services.

If you have any questions regarding Optimizely’s trademarks, please contact GeneralCounsel@optimizely.com.

Additional information on the Optimizely logo and brand use is available from Optimizely’s Marketing Department. If you have any questions regarding proposed use of the Optimizely logo and brand, please contact creative@optimizely.com