Frequently Asked Questions

Find the answers to commonly asked questions around Opticon19 such as travel information, event details and our Code of Conduct.

  • About
  • Accomodations
  • Add-on Trainings
  • Event
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  • Opticon is Optimizely’s annual conference that brings together 1,000+ attendees to be a part of the larger culture of experimentation that values improving customer experiences based on data. Opticon19 is the number one conference that pushes the boundaries of digital experience optimization.

  • Opticon19 will be held at the San Francisco Marriott Marquis, located in the heart of downtown San Francisco.

    San Francisco Marriott Marquis
    780 Mission Street
    San Francisco, California, 94103
  • Conference add-ons, which are sold separately, including foundational and advanced trainings will be held on September 11. The main conference days are Thursday, September 12 - Friday, September 13, 2019.

  • Optimizely has secured a block of rooms at the San Francisco Marriott Marquis at a discounted rate of $299.00 per night (not including taxes). This discounted rate will expire on August 23, 2019 at 5:00 p.m. (PST). We anticipate selling out in advance of that date, so don’t delay in securing your hotel room!

  • Click HERE to make your hotel reservation today at the San Francisco Marriott Marquis!

    San Francisco Marriott Marquis 780 Mission Street San Francisco, California, 94103

    If you need assistance with your reservation, please contact the San Francisco Marriott Marquis directly (toll-free) at 1-888-575-8934. Please reference Opticon19 to receive the group rate.

  • Hotel cancellations must be received 72 hours prior to the date of arrival to avoid a one night room and tax penalty chargeable to hotel guest.

  • Onsite Registration Hours

    Add-Ons: Training Day Badge Pick Up

    General Conference Badge Pick Up

  • The following meals will be provided for Full Conference Pass Attendees:

    • Thursday, September 12 (Breakfast, Lunch)
    • Friday September 13 (Breakfast, Lunch)
  • During registration, please indicate any dietary restrictions you have for conference meals. If you have additional concerns or questions, please email or call (415) 457-1701.

  • Opticon is a business casual affair, which means jeans, blazers, skirts, and t-shirts are all acceptable. Wear what you’re comfortable in and come dressed to have an amazing time.

  • If you lose an item during Opticon please check-in with the attendee registration desk.

    If you find an item that is not yours, please turn it into the attendee registration desk.

  • Please register here..

    On-site registration will be available as well, however, we strongly recommend that you register early to secure your spot. On-site registrations is $850 and can only be paid by credit card.

  • 2019 Registration Fees

    Early Registration: $450.00 Standard Registration: $650.00 On-site Registration: $850.00 Add-on - Beginners Training: $450.00 Add-on - Advanced Training: $500.00 Add-on - Full Day Adv Training: $900.00

  • No, registration will continue to be open with on-site registration available as well!

  • Add-ons such as Beginners and Advanced trainings are a separate registration. All other sessions are included in your Full Conference Registration.

  • If your organization is interested in sponsoring Opticon19, please check out the sponsorship prospectus and email

  • Trainings are available at an additional cost to Full Conference Registration:

    Training Add-Ons Half Day Foundations Training: $450.00 Half Day Advanced Training: $500.00 Full Day Master Class Training: $900.00

    Full Conference Registration Fee Includes

    • Access to Keynotes
    • Access to 20+ Sessions
    • Access to Expo Hall
    • Welcome Reception
    • Access to Meals
    • Discounted Group Hotel Rate at the San Francisco Marriott Marquis HERE
    • Foundations Training for Beginners
    • Advanced Training for Experts
    • Regional Receptions
    • VIP Programming
    • Travel, Hotel and Meal expenses (responsibility of the attendee)
  • Yes! When you register 4+ people for Opticon, one (1) pass will automatically be discounted for free on the checkout page.

  • Visa, MasterCard, American Express, or checks are accepted.

  • Cancellation Policy: Registration cancellations must be received in writing by 5:00 p.m. (PST) on Monday, August 12, 2019 to be eligible for a refund, less a $100.00 processing fee. There will be no refunds for cancellations received after 5:00 p.m. (PST) on Monday, August 12, 2019. Please send cancellation requests to

    Please remember that cancelling a registration does not automatically cancel hotel and travel arrangements. Registrants are responsible for canceling hotel and travel reservations.

  • To transfer your registration to someone else at your company, please email the following information for the new registration to

    • First & Last Name
    • Job Title
    • Email Address
    • Phone Number

    Registration transfers will be available free of charge until Monday, August 12, 2019. After this date, any transfers / substitutions will incur a fee of $50.00.

  • You can bring anyone you’d like, but every attendee must have a valid Opticon badge, so please be sure to register on our website.

  • Add-On trainings are courses to help you master the art of experimentation, from the basics to the advanced. Add-on trainings are available for an additional fee on top of your Opticon Full Conference Registration.

  • Any Optimizely customer or partner can participate in add-on trainings, but we recommend you choose the add-on training most suitable for your level of expertise.

  • Check back to view the full conference agenda HERE.

  • You can register when purchasing your Full Conference Pass.

  • Yes, you can attend one half day add-on training in the morning and one half day add-on training in the afternoon, but you will not be able to attend the Full Day Master Class concurrently.

  • Please bring your charged laptop so you can follow along with exercises and/or view any electronic materials. Also bring any note-taking materials you may need.

  • While the courses will enhance your learning and knowledge of experimentation, they are not intended to be your sole means of preparing for Certification.

    • You will be in the right place to explore, dine, or enjoy a beverage at the centrally located San Francisco Marriott Marquis!
    • Explore San Francisco either by foot, ride a cable car, or sit back and enjoy the sights on the San Francisco Hop On-Off Tour.
    • Want to take in some iconic San Francisco views? Take a walk over the Golden Gate Bridge, the most famous bridge in the world. The Golden Gate Bridge is said to be one of the most photographed things on Earth!
    • If you’re looking for fresh seafood and a premier waterfront location, don’t miss Fisherman’s Wharf, which is also home to PIER 39, a festive waterfront marketplace that is one of the city’s most popular attractions.
    • How about visiting “The Rock”? Alcatraz, the notorious former prison, is located on an island of the same name in the middle of San Francisco Bay.
  • In most years, San Francisco averages a daily maximum temperature for September that's between 67 and 73 degrees Fahrenheit. Inside room temperatures however, have the potential to drop to the mid 50’s, so be sure to bring a jacket.

  • You can request a statement of confirmed registration to help you obtain your travel visa to attend Opticon19. You must register for the conference prior to requesting a visa letter. Once you have registered, please send an email to that you are requesting a statement confirming your registration and planned attendance at Opticon19.

    Please note: Requesting a letter from Optimizely does not guarantee that your local authorities will grant a travel visa to attend Opticon19.

  • What is Opticon’s Safe Space Policy?

    Opticon19 has a zero-tolerance policy for harassment of any kind, including sexual harassment or harassment based on age, race, national origin, sex, religion or disability. At Opticon19, we want every attendee to feel safe throughout the conference and at our ancillary events during the week. Opticon19 is a place where professionals can gather to share insights, support ideas, and learn from their peers. Participants seek to learn, network, and have fun. Please do so responsibly and with respect for the rights of others to do likewise. Thank you for your cooperation in helping us maintain a friendly, safe, and welcoming conference environment.

    We invite all Participants to help us realize a safe and positive conference experience for everyone.

    Expected Behavior

    All attendees are expected to be: considerate, respectful, and collaborative. Please refrain from demeaning, discriminatory or harassing behavior or speech. Be mindful of your surroundings and your peers. Be mindful that attendees may have a different level of comfort with respect to language or personal space.

    Please alert security staff if you notice a dangerous situation or someone in distress.

    Unacceptable Behavior

    Individuals engaging in unacceptable behavior are subject to removal from the conference at Optimizely's discretion. Unacceptable behavior includes: intimidating, harassing, abusive, discriminatory, derogatory, or demeaning conduct; over intoxication during the conference or at ancillary events; offensive verbal comments including as related to gender, gender identity, sexual orientation, disability, race, ethnicity, age, or religion; inappropriate use of nudity and/or sexual images in public spaces (including presentation slides); deliberate intimidation, stalking or following; harassing photography or recording; sustained disruption of talks or other events; inappropriate physical contact; and unwelcome sexual attention.

    The San Francisco Marriott Marquis is shared with members of the public; please be respectful to all guests of the hotel venue.

    Consequences of Unacceptable Behavior

    Unacceptable behavior by Opticon19 attendees will not be tolerated. Anyone asked to stop unacceptable behavior is expected to comply immediately. If an attendee engages in unacceptable behavior, the Opticon19 staff may take any action they deem appropriate, at their sole discretion, up to and including expulsion from the Opticon19 conference without warning or refund.

    What to Do If You Witness or Are Subject to Unacceptable Behavior

    If you are subject to unacceptable behavior, notice that someone else is being subject to unacceptable behavior, or have concerns that this Code of Conduct is not being followed, notify an Opticon19 staff person as soon as possible. All reports will remain completely confidential. Opticon19 staff will determine and carry out the appropriate course of action and will be available to help attendees experiencing unacceptable behavior feel safe for the duration of the conference. As requested, a follow-up report will be made to individuals who report being harassed.