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Leah Messenger

Leah is the Content Marketing Manager for Optimizely Content Marketing Platform (CMP) solution. A keeno for writing since well… forever, she’s kept a strong focus in content throughout her marketing career. This has seen her work at a national wedding magazine, digital agencies, quirky start-ups, before landing in tech - and never looking back, of course. With her passion for turning complex (and let’s be real, sometimes a bit boring) topics into educational, engaging and entertaining content, Leah can be found tap-tapping away on her keyboard, digging into data, and ramping up the research.

Leah Messenger

Content posted by Leah

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May 15 | 0 minutes

Flätpack content: How to build a personalized and indestructible content strategy

Congratulations on your—evidently—great taste and getting the FLÄTPACK Content Manual, the complete content strategy solution from Optimizely.

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April 25 | 6 minutes

Using AI for content optimization: Dos and don'ts

AI’s role in content optimization is only growing—but so is the need to use it strategically. Here's a guide on how to use AI for content optimization...

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April 18 | 6 minutes

Using AI for content consistency: Dos and don'ts

AI to create content is one thing; making sure it's consistent with everything else you're creating is another. Here's how to use AI for content...

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April 16 | 3 minutes

Not all feedback is helpful: Effective feedback vs useless feedback

Not all feedback is equal... or helpful. Here's how to differentiate between useless and effective feedback for creatives, whether for your peers or your...

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April 04 | 5 minutes

Using AI for content creation: Dos and don'ts

Using AI for content creation is particularly great for those moments of writer's block or creative burnout, but you could be making some fundamental...

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April 02 | 5 minutes

Using AI for content research: Dos and don'ts

AI is transforming content research, along with everything we do in marketing generally. Here are all the dos and don'ts of using AI for content...

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April 01 | 4 minutes

Using AI for content editing: Dos and don'ts

When you're a creative, content editing can be a bit slow and, well... boring. What if that's something AI could do? Here's how to use AI for content...

March 24 | 7 minutes

Brand omnipresence: Your guide to being everywhere without *actually* being everywhere

Being everywhere all at once sounds expensive, doesn't it? But it doesn't need to be. Follow our quick (and cheap) guide on how to achieve brand...

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March 20 | 9 minutes

Using AI for content planning and strategy: Dos and don'ts

Let's take a look at how to use AI for content planning and strategy—the dos, the don'ts, and some of the exceptions. Are you guilty of any of the...

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March 20 | 2 minutes

Out of whack: 5 signs your marketing channels are not aligned

When there's a mishmash of messaging, confusion of creative assets, patchwork of pain points, it's giving brand identity crisis. Align your marketing...

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March 17 | 6 minutes

Spot the bot: 4 ways to detect AI-written content in seconds

Where have all the fun, engaging, authentic writing personalities gone? That's right, we're drowning in a sea of AI. Here's how to detect AI-written...

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March 11 | 5 minutes

Will AI agents take over your marketing job? Spoiler alert: Just the sh*tty ones

While we all run around, silently screaming that AI agents are going to steal our jobs, we've got a spoiler alert for you: it will only be the sh*tty...

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March 07 | 3 minutes

AI assistants vs AI agents: WTF is the difference?

While we can all pretend to know everything about AI, in reality, we're all craving some real simple AI definitions. Let's define AI assistants vs AI...

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March 05 | 3 minutes

The bigger your company, the worse your team alignment: How to fix it

Enterprise team alignment... who? When your company grows, things get a lil complicated for marketing. Here's how to improve your enterprise team...

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February 28 | 7 minutes

A manager's guide to giving creative feedback (feat. feedback frameworks)

Ah, the delicate balance between your feedback giving a creative nudge and disrupting things completely. Here's our manager's guide to giving creative...

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February 26 | 9 minutes

Content & Beyond 2025: The 9 key takeaways for content and digital teams

Content & Beyond 2025 was all about bringing more efficiency, excitement, and energy to your daily grinds; creating content you want to roll out of bed...

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February 21 | 7 minutes

Using AI for SEO: Dos and don'ts

AI can transform your SEO workflow—but only if used right. Learn the dos & don'ts of AI-powered SEO for optimizing content, keywords, and technical...

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February 18 | 4 minutes

How to align your content marketing and social media teams

Team alignment is something we *always* talk about, and it's a key part of integrated marketing. Here's how to align your content and social media...

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January 24 | 5 minutes

Get aligned, get results: 10 steps to an integrated marketing strategy

For seamless marketing and soaring results, you need alignment in your team. There's one strategy for that: an integrated marketing strategy. Here's what...

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January 22 | 2 minutes

Content repurposing with AI: How to transform existing content in minutes

Repurposing is efficient for our time and budgets, but content repurposing with AI is EVEN more efficient. Here's how to transform existing content in...