Optimizely's Digital Experience Platform (DXP) has many benefits that help an organization as they begin to modernize their digital marketing strategy. One of the big benefits is the improvement in infrastructure. Optimizely's DXP is a PaaS (Platform as a service) offering, which is a hosted environment. Optimizely enables our clients to take advantage of the Azure Web App platform, which has been specifically designed to support Optimizely websites.