umage.ai ApS.

Where agentic development meets real business needs.

umage.ai is a senior AI consultancy for Danish and Nordic enterprises. We were founded by three highly experienced technologists — two of whom spent years working inside Optimizely (Episerver) — so we know the platform from both the product and the implementation side.

Implementing a platform is no longer enough. We help organizations turn Optimizely One into measurable outcomes, combining deep technical expertise with AI-native ways of building software.

We deliver end-to-end Optimizely work: migrating and upgrading legacy CMS and Commerce solutions to the latest platform, authoring open-source add-ons for Optimizely CMS and Optimizely Graph, and building multilingual, high-performance sites built to last.

What sets us apart is agentic development. We put AI coding agents to work — under experienced engineer direction — to compress idea-to-production timelines dramatically, without compromising on architecture, performance, or security.

And when data is sensitive or business-critical, we deliver AI sovereignty: running open-weight models on infrastructure you control, so you can put AI to work on GDPR-critical workflows without sending data to a third-party cloud. No lock-in, no black boxes — you keep your code and your data.

Led by Optimizely MVP Allan Thræn and former Optimizely Director of Product Management Martin Ottosen — backed by a three-partner founding team with 65+ combined years in the industry — we thrive where agentic development meets real business needs.