Personalization

Personalization Just Got More Personal

Leverage experimentation and personalization to create winning experiences. Deliver targeted messaging, personalized offers, and recommend the most relevant content for your users. As a leader in Gartner's Peer Insights, Optimizely makes it easy to scale personalized customer experiences.

A new, more relevant way to personalize

Optimizely now offers a completely new way to personalize that blends machine learning and human expertise to deliver the most relevant experience. Interest based targeting is easier to set-up and maintain than rigid rules based targeting. As consumers change their behavior and interests, Adaptive Audiences will adjust in real-time ensuring you’re not delivering an irrelevant or costly experience to your customers.

Learn how every personalization campaign is also an experiment

With Optimizely Personalization you get access to world-class experimentation capabilities. You can test anywhere on your website in addition to your targeted campaigns. Watch the demo and learn how to apply the principles of Personalization in your Experimentation Program for optimal impact and learnings.

Works with the data you already have

Optimizely Personalization works with the data sources you’re already using today. Build a better segment by combining automated machine learning targeting with your own 1st or 3rd party data to extend your reach.

Simply add keywords and we'll find your audience

Targeting your most valuable audiences often requires weeks or months of assembling, integrating, and maintaining data, or managing complex rules. Skip the heavy lifting with Adaptive Audiences. It uses natural language processing (NLP) to dynamically target visitors based on their interests, giving you an easier way to deliver relevant offers and experiences.

Maximize on 1:1 Recommendations

Users expect nothing short of relevant, individualized content, products, and messaging. Adaptive Recommendations let you tailor experiences anywhere on your site for every user using pre-built algorithms. You can test different locations and logic to learn what drives the most engagement and business outcomes.