Deliver better code, apps, and growth. Faster.

Ship quickly and confidently with feature flagging. Ship intelligently with A/B testing. Implement successfully with the world’s largest team of experts.

Full Stack

Feature Rollouts and Experimentation

Use feature flagging and experimentation deep in your stack to deliver better web, mobile, TV and chat apps.

  • Experiment on UX, APIs, and feature variations
  • Iterate and roll out anywhere with 12 SDKs or using a microservice
  • Remotely update apps and experiments in real-time
  • Ship safely and prevent roll backs and hotfixes

Web

Web Optimization and Personalization

Use a no-code visual editor to instantly deploy website experiments and personalization campaigns.

  • Powerful front-end A/B, MVT and multi-page experimentation
  • Target and segment users using robust dimensions
  • Support for dynamic sites and single page apps
  • Extend using robust APIs and reusable extensions

Core Features for both Products

  • feature icon
    Stats Engine
  • feature icon
    Enterprise Security
  • feature icon
    Open Platform
  • feature icon
    Platform Security & Compliance
  • feature icon
    Performance

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Plans

Rollouts

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Essentials

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Business

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Enterprise

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Feature Rollouts ?
Feature Flags ?
Feature Variables ?
Environments ?
Whitelisting ?
Logging ?
User Profiles ?
Experiment Change History ?
Experiments ?
Traffic allocation ?
Mutually exclusive experiments ?
Number of Projects ? 1 1 Unlimited Unlimited
Number of Concurrent Experiments ? 1 Unlimited Unlimited Unlimited
Optimizely Client-Side SDKs ?
Optimizely Server Side SDKs ?
Optimizely Mobile SDKs ?
Optimizely OTT SDKs ?
Webhooks ?
REST API ?
Event Data Export ?
Experiment results page ?
Stats Engine ?
Stats Accelerator ?
Metrics ?
CSV export ?
Offline events ?
Custom Segmentation ?
Audience Builder ?
Available Audience Builder conditions: Custom Attributes ?
Teams: Number of Teams ? 1 Unlimited
Teams: Idea Backlog ?
Teams: Experiment Documentation ? Customizable
Teams: Idea Scoring ?
Teams: Commenting ?
Teams: Results Repository ?
Teams: Workflow & Approvals ?
Program Reporting: Testing Velocity ?
Program Reporting: Win Rate ?
Program Reporting: Operational Reports ?
Program Reporting: Automated Program Analysis ?
Program Reporting: Reporting Filtering ?
Multi-Account Login ?
Individual 2-Step Verification ?
Single Sign-on ?
User-Based Roles and Permissions ?
Account level 2-Step Verification ?
Collaborator roles ? Unlimited Unlimited Unlimited Unlimited
Community ?
Knowledge Base ?
Academy ?
Online Tickets ?
Customer Success Management ?
Optimizely Data and Attribution app for Salesforce ? Add-on Add-on Add-on
Performance Edge ? Add-on Add-on Add-on
Custom TTL for datafile and snippet ?
Webhooks ?
REST API ?
Event Data Export ?
Experiments ?
One-Line Implementation ?
Visual Editor ?
Preview Mode ?
Cross-Browser Testing ?
Project JavaScript ?
Multi-Page (Funnel) Tests ?
Experiment Change History ?
Conditional Activation ?
Traffic allocation ?
Mutually exclusive experiments ?
Multivariate Testing (MVT) ?
Experiment Scheduler ?
Extensions ?
Custom snippets ?
Personalization Campaigns ?
Adaptive Recommendations ?
Number of Projects ? Unlimited Unlimited
Number of Concurrent Experiments ? Unlimited Unlimited Unlimited
Analytics and Heatmap integrations ?
Experiment results page ?
Metrics ?
CSV export ?
Offline events ?
Custom Segmentation ?
Cross-Project Events ?
Campaign Results Page ?
Stats Engine ?
Stats Accelerator ?
Default segmentation by: Browser Type ?
Default segmentation by: Device Type ?
Default segmentation by: Source Type ?
Default segmentation by: Campaign ?
Default segmentation by: Referrer ?
Audience Builder ?
Available Audience Builder conditions: Referrer URL ?
Available Audience Builder conditions: Query Parameter ?
Available Audience Builder conditions: Custom JavaScript ?
Available Audience Builder conditions: Cookies ?
Available Audience Builder conditions: IP Address ?
Available Audience Builder conditions: Traffic Source ?
Available Audience Builder conditions: Device ?
Available Audience Builder conditions: Browser ?
Available Audience Builder conditions: Language ?
Available Audience Builder conditions: Ad Campaign ?
Available Audience Builder conditions: New vs Returning Visitors ?
Available Audience Builder conditions: Custom Attributes ?
Available Audience Builder conditions: Geotargeting ?
Available Audience Builder conditions: Time of Day ?
Available Audience Builder conditions: Third Party Data Audience ?
Available Audience Builder conditions: Uploaded Audiences ?
Available Audience Builder conditions: Dynamic Customer Profiles (External attributes) ?
Adaptive Audiences ?
Available Audience Builder conditions: Behavioral Targeting ?
Teams: Number of Teams ? 1 Unlimited
Teams: Idea Backlog ?
Teams: Experiment Documentation ? Customizable
Teams: Idea Scoring ?
Teams: Commenting ?
Teams: Results Repository ?
Teams: Workflow & Approvals ?
Program Reporting: Testing Velocity ?
Program Reporting: Win Rate ?
Program Reporting: Operational Reports ?
Program Reporting: Automated Program Analysis ?
Program Reporting: Reporting Filtering ?
Multi-Account Login ?
Individual 2-Step Verification ?
Single Sign-on ?
User-Based Roles and Permissions ?
Account level 2-Step Verification ?
PCI Compliant Snippet ?
Collaborator roles ? Unlimited Unlimited Unlimited
Community ?
Knowledge Base ?
Academy ?
Online Tickets ?
Customer Success Management ?
Optimizely Data and Attribution app for Salesforce ? Add-on Add-on Add-on
Now Available

Optimizely Data and Attribution for Salesforce

Improve customer experience, send events between Salesforce and Optimizely to track the down funnel metrics influenced by your experiments.