Create experiences your business customers can’t live without
Commerce in a single solution
Minimize the complexity of your online commerce stack by effectively managing your Catalogs, Check-Out, Orders and Commerce--all from one holistic view.
Build better experiences that drive adoption
AI closes gaps in the customer experience so you can match the right visitor segments with the right digital experience to enhance your team's ability to drive more revenue.
Deliver more revenue
Meet aggressive sales goals by opening new channels, addressing new markets and providing data-driven recommendations to your current customers.
We can now confidently say, we have the strong foundations in place to support our continuing roadmap for a customer-centred omnichannel strategy.Michael RobinsonSenior IT Manager, Eason & Son
Explore the capabilities
Say goodbye to manual, time-consuming, error-prone quotes.
Make the complicated simple with built-in pricing capabilities.
Drive adoption and purchase spending with quick order.
Make it easier for your customers to find what they need to find.
From standard to complex products, easily configure your catalog.
Checkout & cart
Delight your customers with a friction-free checkout and cart experience that meets them where they are.
Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.
Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
Product information management
Quickly set up and manage your product catalog, efficiently
- Manage more
- Import effortlessly
- Customize product governance
Data Core Service
Stitch customer and account profiles to create holistic view that goes deeper than just website traffic with enriched first-party data.
- Harmonized data
- Unified customer profiles
- Lead with first-party data
Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.
- Freedom of choice
- Headless, not brainless
- No limits
Search & navigation
Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.
Support the configuration of simple or complex promotions, discounts and offers to track performance and attribution.
Use the tools and visibility you need to easily manage the entire order lifecycle, so that you can give your customers a friction-free experience.
Combine structured product information with rich emotional content in seamlessly managed and updated catalogs.
Create and target personalized content and commerce experiences for dynamic audience segments.
Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.
Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.
Strike the balance between a global presence and targeted, relevant commerce in new and existing local markets.
Gain a holistic understanding of how your online channels are performing alongside your traditional sales.
Multisite management gives you the tools to deliver different experiences across sites and microsites, while maintaining central operational control.
Built on .NET and Azure
Deliver elastic scalability, at high speed, robust security and a managed service with expert support. All built on the Microsoft's Azure cloud computing platform.
Deploy a fully functional and branded mobile app so your team can do their job anytime, anywhere, without question. Customize the experience with the mobile SDK.
The experts agree. Optimizely named a Leader in The Forrester Wave™
Forrester Research named Optimizely a leader in the Forrester Wave report for Digital Experience Platforms (DXPs) on strength in testing and optimization, digital commerce and platform operations.
Plans and pricing
Create compelling content experiences. Empower your editors to compose great experiences by creating and combining content assets.
Frequently asked questions
B2B Commerce is designed to help manufacturers and distributors drive efficiency, increase revenue and create meaningful experiences that keep customers coming back for more. It is fully configurable to meet your brand design standards, scalable to your business growth and built with a deep integration architecture that seamlessly connects to your ERP, PIM and other backend business systems.
Building a successful B2B eCommerce engine requires integration with your most important business systems, like your ERP, CRM and PIM. B2B Commerce ensures business logic and important data flows from system to system, provides an architecture that allows you to add new data sources and integrates through configurations, not code.
IS0 27001 is a well-recognized global standard for information security management, and we are proud to achieve this certification. It is a testament to our high standards of security and compliance. B2B Commerce provides organizations an enterprise-ready platform that they can trust in and innovate with.
Implementation times depend on what features or functionality you want for your customers. The usual timeline is between 6-9 months.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.
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