Customized Commerce is a complete suite for digital commerce and content management that uses artificial intelligence to deliver personalized experiences, individualized search rankings and product recommendations.
Deliver meaningful and exclusive experiences that inspire shoppers to act. As human interactions are increasingly replaced or augmented with digital experiences, you can quickly adapt and align your brand to what matters most to your customers.
Launch fast and grow faster
Combine critical digital commerce capabilities such as Product Catalog Management, Order Management and Site Search with modern marketing tools such as Personalization, Optimization and Experience Management.
Scale your business
Subscribe via a highly scalable, global, smart and flexible Microsoft Azure environment with a 99.95% uptime guarantee. Focus resources and investments on improving experiences rather than managing developers and maintaining servers.
We built platforms from scratch, but I would say Optimizely is the Tesla Roadster of the industry because it's a super fast and scalable Cloud platform.
Explore the capabilities
Checkout & cart
Delight your customers with a friction-free checkout and cart experience that meets them where they are.
Manage roles and permissions, use default or custom-built workflows, and rely on notifications, alerts and escalations to ensure each task in the sequence is completed.
Capture real-time or historical behavioral data to create visitor groups and design the most relevant and rewarding experiences.
Search & navigation
Provide visitors with a friction-free discovery experience and automatically build landing pages based on visitor search terms.
Support the configuration of simple or complex promotions, discounts and offers to track performance and attribution.
Use the tools and visibility you need to easily manage the entire order lifecycle, so that you can give your customers a friction-free experience.
Combine structured product information with rich emotional content in seamlessly managed and updated catalogs.
Create and target personalized content and commerce experiences for dynamic audience segments.
Manage the automatic tagging, personalization and deployment of hi-fidelity rich media, including photos and videos.
Utilize a single interface to track progress, receive notifications, review contents and control localization and translation.
Strike the balance between a global presence and targeted, relevant commerce in new and existing local markets.
Multisite management gives you the tools to deliver different experiences across sites and microsites, while maintaining central operational control.
Present products across all your applications, edit content and control the brand experience in one place using coupled, decoupled or headless architecture.
Manage content in one place & deliver to multiple channels & devices
Easily remove, add, or integrate when your requirements change
Freedom of choice to build the architecture that best fits your needs
To grow acquisition, conversion and retention, capabilities such as advanced segmentation,product recommendations, web experimentation and more come together in our Adaptive Commerce solution.
More than a ‘shop’, our customers provide rich product and content experiences to customers with a breadth of functionality. With robust capabilities such as product recommendations, personalization, optimization and experimentation, brands create highly unique shopping experiences.
Yes. Customized Commerce, our Digital Experience Platform and our App Directory are specifically created to enhance the systems you have and deliver new capabilities where you need them most. Start fast and continuously introduce new features such as experimentation and product recommendations, quickly.
Ready to take your digital experiences to the next level?
Optimizely is trusted by over 9,000 leading companies for digital experiences, content management, experimentation and commerce.