Boost your experimentation journey with our latest content.

The Experimentation Guide for Product Development Teams

The new approach product development teams are taking to deliver customer value.

The Thomke Talks: A Five-Part Series on Innovation & Experimentation

Experimentation: The What & How of Digital Competitiveness

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Take your experimentation program to the next level

The Big Book of Experimentation

Product Experimentation Pitfalls & How to Avoid Them

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Big Book of Experimentation Case Studies

Using Experiments to Launch New Products

Experimentation: The What & How of Digital Competitiveness

Retail is digital first. Are you?

How to Win in the Digital Experience Economy

Business Experimentation: The Engine of Innovation

Experimentation-Led Product Development: 5 Common Mistakes to Avoid

Testing Toolkit

Conversion Best Practices Toolkit

Nucleus Guidebook to Optimization

eMarketer: Key Digital Trends for 2019

Forrester: Building a Technology Architecture for Experience Optimization

Atlassian: Better Decisions with Experimentation

Cox Automotive: Testing Across Multiple Brands

Mailchimp: Scaling Experimentation Across Teams

Building a Culture of Experimentation at HP

Visa: The Journey to a Culture of Experimentation

Hudson's Bay: Optimizing the Checkout Process

Wolverine: Conducting the Experimentation Orchestra

The Wall St Journal: Optimizing Membership

Sky: Defining a Vision for Digital Leadership

How IBM is Unifying the Customer Journey with Personalization

Intuit: How to Scale Your Experimentation Program

Box: Turning Failed Tests into Big Wins

Accenture: New Principles for Digital Experiences That Perform

Opticon 2017 Sessions

Adopting an Experimentation Philosophy

Build vs Buy for Optimizely Customers

7 Habits of Highly Effective Product Experimentation Teams (EMEA)

7 Habits of Highly Effective Product Experimentation Teams (NA)

Creating a Culture of Experimentation

Product Experimentation Pitfalls Webinar EMEA

Improving the Booking Experience with Data-First Personalization

Optimizely Under the Hood Webinar Series: Managing Experimentation at Scale

Product Experimentation Pitfalls & How to Avoid Them

The Complete Guide to Optimizing Demand Generation

6 Hacks to Take Your B2B Site Conversions to the Next Level

Forrester: Must-Have eCommerce Features

How Blue Apron Experiments on Everything

Big Experimentation Ideas: Non-profit & Government Edition

Big Experimentation Ideas: Financial Services Edition

Big Experimentation Ideas: B2B Edition

Big Experimentation Ideas: Media Edition

Big Experimentation Ideas: Travel Edition

Forbes: Why CMOs Need to Lead Digital Transformation

MIT Sloan Management Review: Coming of Age Digitally

Predictions for Leading Digital Experiences in 2019

The New Personalization Toolkit

Digital Change Agents: Lessons, Tactics, and Stories from World-Class Experimenters

Big Experimentation Ideas: Retail Edition

Bringing an Experimentation Mindset to Personalization

How to Succeed with Digital Experimentation

Vendor Check for the GDPR Webinar

Digital Disruptors eBook

IDEO Webinar

Building an Experimentation Program

Opticon19 Developer Night

Master Your Next Website Redesign

Building a Robust Experimentation Capability

The New Optimizely Stats Engine

GDPR Vendor Checklist

Thriving in the Era of Personalization

The State of Experimentation Maturity 2018

Optimizely Stats Engine

Agile Product Development - Webinar

Dreamforce - In the Know

11/14 - Minnesota wild Game

How BiggerPockets runs blazing fast experiments with Performance Edge

[eBook] Master the Digital Experience Economy

The Experimentation Guide for Product Development Teams

Harnessing the Experimentation Mindset to Drive Growth

Opticon19 Livestream

AdWeek Branded: Personalization from A to Z

[Webinar] Accelerating Customer Speed in Europe

9/25 - Vivid Seats: Chicago Blackhawks vs. Washington Capitals

9/18 - Indistractable: Nir Eyal Book Talk and Signing

9/11 - Out-experiment Happy Hour at Opticon19

[Report] Accelerating Europe to Customer Speed

Release Roadmap Event ANZ

[Webcast] Test & learn: the secret to successful digital transformation

[Webcast] From good to great: how to go beyond A/B testing

Win a Trip to Opticon19

Crate and Barrel Accelerates Their Personalization Program with Optimizely

Launching Successful Products with an Experimentation Mindset

This Launch Will Self-Destruct in 3...2...1

8.21 - "Squatty Potty Secrets" Learn How To Create Content That Sells

uShip: Building a Culture Rooted in Experimentation

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Optimizely’s Product Vision: The Future of Experimentation

Digital Experimentation: The way forwards

How to Use Experimentation to Optimize Your Product and Business

Forrester Webinar: Accelerate Product Delivery with Experimentation

The Future of the Digital Customer Experience

Optimindset Digital Personalization 101

Optimindset Putting the Person into Personalization

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Forrester Webinar: Accelerate Agile Delivery with Experimentation Platforms

Forrester Report - Application Development & Delivery (AD&D) Pros: Stop Guessing And Start Experimenting

Harvard Business Review: Why Agile Goes Awry and How to Fix It

Optimism Series: Lessons from Digital Leaders - How to go Beyond A/B Testing

Optimism Series: How to go from A/B Testing to True Experimentation Programs

Optimism Series: Improving your Digital Experiences - what's next in 2019

The Thomke Talks

Tried and Tested - Introduction guide

Performance Guidebook

Experiment Ideas to Drive Digital Growth for Quick Service Restaurants

Speed Matters: Strategies to Improve Your Site Performance

Under the Hood Webinar Series: B2B Experimentation & Personalization at Optimizely

ClickTale Remove Guesswork Webinar

Under the Hood Webinar Series: Experimenting in a DevOps World

Under the Hood Webinar Series: Experiment-Driven Product Design

Optimizing the Performance of Client-Side Experimentation

Optimizely Stats Engine: Make Better Decisions, Faster

Drive Quality and Velocity with Feature Flags

Getting Started With Product Experimentation

Optimizely Program Management On-Demand Demo

Introducing Program Management

The Surprising Power of Online Experiments

Getting Started with Server-Side Testing

Experimentation-Driven Product Development

Client-Side vs Server-Side Testing Infographic

Getting Started With Experimentation

Turn More Visitors into Customers

A Practical Guide to Statistics for Online Experiments

The Optimization Survival Guide