Boost your experimentation journey with our latest content.

Forrester Report: Stop Guessing And Start Experimenting

Download this report to learn why Forrester is saying that without experimentation, there can be no innovation in product development

The Thomke Talks: A Five-Part Series on Innovation & Experimentation

Experimentation: The What & How of Digital Competitiveness

Check out these resources just for you

Take your experimentation program to the next level

The Big Book of Experimentation

Product Experimentation Pitfalls & How to Avoid Them

eBook
Video
Webinar
Whitepaper
Infographic

filter by: Topic

All

A/B Testing

Personalization

Full Stack

Analytics

Mobile

Optimization Culture

Statistics
filter by: Vertical

All

B2B

Finance

Media

Retail

Travel

No results found

Big Book of Experimentation Case Studies

Under the Hood Webinar Series: Experimenting in a DevOps World

Under the Hood Webinar Series: Experiment-Driven Product Design

Using Experiments to Launch New Products

The Surprising Power of Online Experiments

Experimentation: The What & How of Digital Competitiveness

How to Win in the Digital Experience Economy

Experimentation-Led Product Development: 5 Common Mistakes to Avoid

Testing Toolkit

Conversion Best Practices Toolkit

Business Experimentation: The Engine of Innovation

Nucleus Guidebook to Optimization

eMarketer: Key Digital Trends for 2019

Forrester: Building a Technology Architecture for Experience Optimization

Atlassian: Better Decisions with Experimentation

Building a Culture of Experimentation at HP

Visa: The Journey to a Culture of Experimentation

Wolverine: Conducting the Experimentation Orchestra

The Wall St Journal: Optimizing Membership

Sky: Defining a Vision for Digital Leadership

Intuit: How to Scale Your Experimentation Program

Box: Turning Failed Tests into Big Wins

Accenture: New Principles for Digital Experiences That Perform

Opticon 2017 Sessions

Adopting an Experimentation Philosophy

Build vs Buy for Optimizely Customers

7 Habits of Highly Effective Product Experimentation Teams (EMEA)

7 Habits of Highly Effective Product Experimentation Teams (NA)

Creating a Culture of Experimentation

Product Experimentation Pitfalls Webinar EMEA

Improving the Booking Experience with Data-First Personalization

Optimizely Under the Hood Webinar Series: Managing Experimentation at Scale

Product Experimentation Pitfalls & How to Avoid Them

The Complete Guide to Optimizing Demand Generation

6 Hacks to Take Your B2B Site Conversions to the Next Level

How Blue Apron Experiments on Everything

Big Experimentation Ideas: Non-profit & Government Edition

Big Experimentation Ideas: Financial Services Edition

Big Experimentation Ideas: B2B Edition

Big Experimentation Ideas: Media Edition

Big Experimentation Ideas: Travel Edition

Forbes: Why CMOs Need to Lead Digital Transformation

MIT Sloan Management Review: Coming of Age Digitally

Predictions for Leading Digital Experiences in 2019

The New Personalization Toolkit

Digital Change Agents: Lessons, Tactics, and Stories from World-Class Experimenters

Big Experimentation Ideas: Retail Edition

Bringing an Experimentation Mindset to Personalization

How to Succeed with Digital Experimentation

Vendor Check for the GDPR Webinar

Digital Disruptors eBook

IDEO Webinar

Building an Experimentation Program

Master Your Next Website Redesign

Building a Robust Experimentation Capability

The New Optimizely Stats Engine

GDPR Vendor Checklist

Thriving in the Era of Personalization

The State of Experimentation Maturity 2018

Optimizely Stats Engine

Agile Product Development - Webinar

8.8 - Washington D.C. Driving Digital Excellence Breakfast

6.26 - Marketing Magic Mix & Mingle (featuring: The Harmon Brothers)

uShip: Building a Culture Rooted in Experimentation

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Optimizely’s Product Vision: The Future of Experimentation

Digital Experimentation: The way forwards

How to Use Experimentation to Optimize Your Product and Business

Forrester Webinar: Accelerate Product Delivery with Experimentation

The Future of the Digital Customer Experience

Optimindset Digital Personalization 101

Optimindset Putting the Person into Personalization

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Forrester Webinar: Accelerate Agile Delivery with Experimentation Platforms

Forrester Report - Application Development & Delivery (AD&D) Pros: Stop Guessing And Start Experimenting

Harvard Business Review: Why Agile Goes Awry and How to Fix It

Optimism Series: Lessons from Digital Leaders - How to go Beyond A/B Testing

Optimism Series: How to go from A/B Testing to True Experimentation Programs

Optimism Series: Improving your Digital Experiences - what's next in 2019

The Thomke Talks

Tried and Tested - Introduction guide

Performance Guidebook

Experiment Ideas to Drive Digital Growth for Quick Service Restaurants

Speed Matters: Strategies to Improve Your Site Performance

Under the Hood Webinar Series: B2B Experimentation & Personalization at Optimizely

ClickTale Remove Guesswork Webinar

Optimizing the Performance of Client-Side Experimentation

Optimizely Stats Engine: Make Better Decisions, Faster

Drive Quality and Velocity with Feature Flags

Getting Started With Product Experimentation

Optimizely Program Management On-Demand Demo

Introducing Program Management

Getting Started with Server-Side Testing

Experimentation-Driven Product Development

Client-Side vs Server-Side Testing Infographic

Getting Started With Experimentation

Turn More Visitors into Customers

A Practical Guide to Statistics for Online Experiments

The Optimization Survival Guide