Resources to help you deliver better software, products, and growth

Product Experimentation 101: The Complete Playbook

The essential first steps and worksheets to help you put theory into practice with your digital experimentation and progressive delivery.

Should you build, buy, or complement?

Ship Confidently with Progressive Delivery and Experimentation

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Take your experimentation program to the next level

The Big Book of Experimentation

Product Experimentation Pitfalls & How to Avoid Them

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Test & Learn: The Guide to Experimentation and Progressive Delivery

Big Book of Experimentation Case Studies

Covid-19 Big Book

Should You Build, Buy, or Complement?

Experimentation and Feature Flagging: RFP Template

Build a Smarter Tech Stack with G-Loot

Build a Smarter Tech Stack with G-Loot

The Product Experimentation Playbook

HelloFresh’s Recipe for App Development and International Growth

Ship Confidently with Progressive Delivery and Experimentation

Ahead of the Curve: How 23andMe Improved UX with Performance Edge

How to Feature Flag and Run Experiments in iOS and Android

Future-proof your Mobile App with Feature Flags

Using Experiments to Launch New Products

The Product Experimentation Boot Camp

The Future of Building Good Products: Progressive Delivery and Experimentation

8 Things To Test With Server-Side Experimentation

Experimentation: The What & How of Digital Competitiveness

Retail is digital first. Are you?

How to Win in the Digital Experience Economy

Product Vision Webinar EMEA

Business Experimentation: The Engine of Innovation

Experimentation-Led Product Development: 5 Pitfalls to Avoid

Testing Toolkit

Conversion Best Practices Toolkit

Nucleus Guidebook to Optimization

eMarketer: Key Digital Trends for 2019

Forrester: Building a Technology Architecture for Experience Optimization

Atlassian: Better Decisions with Experimentation

Cox Automotive: Testing Across Multiple Brands

Mailchimp: Scaling Experimentation Across Teams

Building a Culture of Experimentation at HP

Visa: The Journey to a Culture of Experimentation

Hudson's Bay: Optimizing the Checkout Process

Wolverine: Conducting the Experimentation Orchestra

The Wall St Journal: Optimizing Membership

Sky: Defining a Vision for Digital Leadership

How IBM is Unifying the Customer Journey with Personalization

Intuit: How to Scale Your Experimentation Program

Accenture: New Principles for Digital Experiences That Perform

Adopting an Experimentation Philosophy

Digital Trends 2020

7 Habits of Highly Effective Product Experimentation Teams

Creating a Culture of Experimentation

Product Experimentation Pitfalls Webinar EMEA

Optimizely Under the Hood Webinar Series: Managing Experimentation at Scale

Product Experimentation Pitfalls & How to Avoid Them

The Complete Guide to Optimizing Demand Generation

6 Hacks to Take Your B2B Site Conversions to the Next Level

Forrester: Must-Have eCommerce Features

How Blue Apron Experiments on Everything

Big Experimentation Ideas: Non-profit & Government Edition

Big Experimentation Ideas: Financial Services Edition

Big Experimentation Ideas: B2B Edition

Big Experimentation Ideas: Media Edition

Big Experimentation Ideas: Travel Edition

Forbes: Why CMOs Need to Lead Digital Transformation

MIT Sloan Management Review: Coming of Age Digitally

The New Personalization Toolkit

Digital Change Agents: Lessons, Tactics, and Stories from World-Class Experimenters

Big Experimentation Ideas: Retail Edition

Bringing an Experimentation Mindset to Personalization

How to Succeed with Digital Experimentation

Vendor Check for the GDPR Webinar

Building a Successful Product & Engineering Relationship

Ship Happens: How to Use Quantitative and Qualitative Feedback to Rapidly Improve Your Product

Digital Disruptors eBook

IDEO Webinar

Building an Experimentation Program

Master Your Next Website Redesign

Building a Robust Experimentation Capability

The New Optimizely Stats Engine

GDPR Vendor Checklist

Thriving in the Era of Personalization

Experimentation Excellence: Master the Basics of Experimentation

Optimizely Stats Engine

How to Find Your Product's North Star Metric - Webinar

Test & Learn Experimentation with Booking.com

Test & Learn - How to Leverage Design to Learn & Deliver Results Quickly

Test & Learn - Building Habits That Matter

Prove It: Making the Case for Experimentation

US Holiday Shopping Forecast 2019: Seven Key Trends That Will Shape the Season with eMarketer

Agile Product Development - Webinar

Optimizely's Vision for Product Development Teams

Experimentation Program Toolkit [Free Templates]

Don’t Forget the Customer: The Digital Challenge for Financial Services

Predictions for Leading Digital Experiences in 2019

Opticon20 APAC

Defining a Vision for Digital Leadership at Sky

The Product Experiment that Increased Feature Engagement by 22% at NPR

How H&R Block Accelerated Product Development

APAC - Product Strategy Workshop

Test Everything: TrustRadius Delivers Customer Value with Experimentation

Test Everything: TrustRadius Delivers Customer Value with Experimentation

7/29 - How to Use Powerful Feature Flags and Controlled Rollouts

Building Experimentation into your Software Delivery Culture

Pivoting due to COVID-19: Lessons from Online Grocery and Food Delivery

Test & Learn - VIP Nicole Forsgren Session

HelloFresh's Erfolgsrezept für App-Optimierung

Shelter-in-place: Challenges and Opportunities in Online Food Delivery During the Pandemic

Pandemic Response: How Contact Centers Can Improve Customer Support and Reduce Costs During Shelter-in-Place

Pandemic Drives 13 Billion Downloads: How Developers Attract and Retain Gamers During Peak Demand

Forrester Report: How 29 Companies Adjusted Policies to Help Customers During the COVID-19 Outbreak

An Executive's Guide to Innovation

6/18 - Value Consulting Virtual Roundtable

4/30 FlappyBird Workshop

Feature flagging and experimentation across services: From theory to reality

Developer Meetup with Lending Club

HelloFresh’s Recipe for App Development and International Growth

Secrets of the world’s fastest experimentation platform

Secrets of the world’s fastest experimentation platform

3/26 - Virtual Developer Meetup

How FOX Tests Everything From Mobile, Web, to Living Room Devices

Ship Happens: Failure is an option

Experimentation Excellence Checklist Infographic - Where Next

Experimentation Excellence Checklist Infographic - Good to Great

Experimentation Excellence Checklist Infographic - Getting Started

Experimentation Excellence: Think bigger

How FOX Tests Everything from Mobile, Web, to Living Room Devices

Experimentation Excellence: Time to Scale Up

How We Do It: Proven Website Personalization Strategies

Master Digital Experience Optimization

Test & Learn - Creating a Data-Informed Culture on Your Product Team

Planning for 2020: The Ultimate Product Experimentation Kit

Optimizely On-Demand Personalization Demo

Dreamforce - The Customer Cabana

Dreamforce - In the Know

How BiggerPockets runs blazing fast experiments with Performance Edge

Master the Digital Experience Economy

The Experimentation Guide for Product Development Teams

Harnessing the Experimentation Mindset to Drive Growth

AdWeek Branded: Personalization from A to Z

[Webinar] Accelerating Customer Speed in Europe

[Report] Accelerating Europe to Customer Speed

Release Roadmap Event ANZ

[Webcast] Test & learn: the secret to successful digital transformation

Crate and Barrel Accelerates Their Personalization Program with Optimizely

Launching Successful Products with an Experimentation Mindset

This Launch Will Self-Destruct in 3...2...1

uShip: Building a Culture Rooted in Experimentation

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Optimizely’s Product Vision: The Future of Experimentation

Digital Experimentation: The way forwards

How to Use Experimentation to Optimize Your Product and Business

Forrester Webinar: Accelerate Product Delivery with Experimentation

The Future of the Digital Customer Experience

Optimindset Digital Personalization 101

Optimindset Putting the Person into Personalization

Optimizely Under the Hood

Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery

Forrester Webinar: Accelerate Agile Delivery with Experimentation Platforms

Forrester Report - Application Development & Delivery (AD&D) Pros: Stop Guessing And Start Experimenting

Harvard Business Review: Why Agile Goes Awry and How to Fix It

Optimism Series: Lessons from Digital Leaders - How to go Beyond A/B Testing

Optimism Series: How to go from A/B Testing to True Experimentation Programs

Optimism Series: Improving your Digital Experiences - what's next in 2019

The Thomke Talks

Tried and Tested - Introduction guide

Performance Guidebook

Experiment Ideas to Drive Digital Growth for Quick Service Restaurants

Speed Matters: Strategies to Improve Your Site Performance

Under the Hood Webinar Series: B2B Experimentation & Personalization at Optimizely

ClickTale Remove Guesswork Webinar

Under the Hood Webinar Series: Experimenting in a DevOps World

Under the Hood Webinar Series: Experiment-Driven Product Design

Optimizing the Performance of Client-Side Experimentation

Optimizely Stats Engine: Make Better Decisions, Faster

Drive Quality and Velocity with Feature Flags

Getting Started With Product Experimentation

Introducing Program Management

The Surprising Power of Online Experiments

Client-Side vs Server-Side Testing Infographic

Getting Started With Experimentation

Optimizely Full Stack On-Demand Demo

Turn More Visitors into Customers

A Practical Guide to Statistics for Online Experiments

The Optimization Survival Guide

Optimizely On-Demand Demo