Resource Library
Everything you need to learn about experimentation and personalization
The Surprising Power of Online Experiments
Getting the most out of A/B and other controlled tests
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A collection of resources designed to help you attract and retain customers
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Big Book of Experimentation Case Studies
eBook
The Surprising Power of Online Experiments
Whitepaper
Experimentation: The What & How of Digital Competitiveness
Whitepaper
Experimentation-Led Product Development: 5 Common Mistakes to Avoid
eBook
Testing Toolkit
eBook
Conversion Best Practices Toolkit
eBook
Business Experimentation: The Engine of Innovation
Webinar
Nucleus Guidebook to Optimization
Whitepaper
Atlassian: Better Decisions with Experimentation
Webinar
Visa: The Journey to a Culture of Experimentation
Webinar
Wolverine: Conducting the Experimentation Orchestra
Webinar
Sky: Defining a Vision for Digital Leadership
Webinar
Box: Turning Failed Tests into Big Wins
Webinar
Build vs Buy Whitepaper
Whitepaper
Opticon 2017 Sessions
Video
Adopting an Experimentation Philosophy
Whitepaper
7 Habits of Highly Effective Product Experimentation Teams (EMEA)
Webinar
7 Habits of Highly Effective Product Experimentation Teams (NA)
Webinar
Creating a Culture of Experimentation
Whitepaper
Product Experimentation Pitfalls & How to Avoid Them
Webinar
The Complete Guide to Optimizing Demand Generation
eBook
6 Hacks to Take Your B2B Site Conversions to the Next Level
Webinar
How Blue Apron Experiments on Everything
Webinar
Forrester: The Sorry State of Digital Transformation in 2018
Infographic
Bringing an Experimentation Mindset to Personalization
Whitepaper
How to Succeed with Digital Experimentation
Whitepaper
Vendor Check for the GDPR Webinar
Webinar
The New State of Personalization
Webinar
Digital Disruptors eBook
eBook
The Business Critical Impact of Experimentation
Whitepaper
IDEO Webinar
Webinar
Building an Experimentation Program
eBook
Meet Optimizely X Web Experimentation
Webinar
The Ultimate Optimization Guide for Travel Companies
eBook
Master Your Next Website Redesign
eBook
Cultivating a Culture of Experimentation
Webinar
Forrester Webinar: Scaling Personalization
Webinar
Building a Robust Experimentation Capability
eBook
The New Optimizely Stats Engine
Whitepaper
Opticon Virtual Summit
Webinar
Successful Testing with a Lean Team
Webinar
GDPR Vendor Checklist
eBook
Thriving in the Era of Personalization
eBook
Meet Optimizely X Full Stack
Webinar
Adopting Experimentation in the Travel Industry
Whitepaper
Experimentation Success in 100 Days
Webinar
A/B Testing for Wordpress and Drupal
Webinar
Personalization Toolkit
eBook
Website Personalization 101: The Essential Elements of Your 1st Campaign
Webinar
Statistical Models Explored and Explained
Webinar
Meet Optimizely X Recommendations
Webinar
Meet Optimizely X Mobile
Webinar
How to Personalize Your Homepage for Account Based Marketing
Webinar
Report: Online Shopping Trends, Europe
eBook
Ecommerce Test Ideation: What to Optimize and Why
Webinar
The Ultimate Guide to Optimizing Your Online Store
eBook
The State of Experimentation Maturity 2018
eBook
The Optimization Benchmark Report
Whitepaper
Mobile App Optimization: Create an App Users Love
eBook
Optimizely Stats Engine
Whitepaper
Optimizing the Performance of Client-Side Experimentation
Whitepaper
Optimizely Stats Engine: Make Better Decisions, Faster
Webinar
Drive Quality and Velocity with Feature Flags
Whitepaper
Getting Started With Product Experimentation
Whitepaper
Optimizely Program Management On-Demand Demo
Webinar
eMarketer: Key Digital Trends for 2018
Webinar
How Cisco Innovates Faster with a Modern Growth Stack
Webinar
Introducing Program Management
Webinar
Getting Started with Server-Side Testing
Webinar
Experimentation-Driven Product Development
Webinar
Client-Side vs Server-Side Testing Infographic
Infographic
Getting Started With Experimentation
eBook
Optimizely X Customer Video
Video
Standing Out in a Saturated Market
Webinar
The Results are In: How to Get Ahead with A/B Testing
Webinar
Prioritize Your Optimization Roadmap
Webinar
Turn More Visitors into Customers
eBook
Test Ideas to Optimize Every Step of the B2B Funnel
Webinar
Optimization Summer Games
Webinar
Make Every Click Count: Maximizing Your Customer Acquisition Budget
Webinar
The One Size Fits All Customer Experience is Dead
Webinar
Let's Get Personal: Unlock the Power of the Personalized Web with Data & Testing
Webinar
Ask the Expert Peep Laja: How To Turn Clicks into Customers
Webinar
The Upside to Cross-Selling: How MVMT Watches Boosted Revenue
Webinar
Don’t Redesign in the Dark: Master the Redesign Process with Customer Insights and Data
Webinar
Thriving on the Journey of Continuous Optimization
Webinar
Optimize Your Web & Mobile Sites with Analytics and A/B Testing Webinar
Webinar
How to Turn Your Optimization Team into a Revenue Doubling Machine
Webinar
Tackle Complex Buying Behaviors in Travel & Entertainment
Webinar
Define Testing Goals that Influence Conversion
Webinar
Grow Your Agency with Optimization
eBook
The Inside Scoop on Trulia's Best In-Class Optimization Strategy
Webinar
Secrets of Personalization: How Citrix Cracked the Code on Personalization
Webinar
How to Tackle Ad Viewability
Webinar
The Hidden Gold in Your Optimization Program: UserTesting for Better Tests and Bigger Wins
Webinar
Test Your Way into Increased Ad Revenue, Subscriptions and Engagement
Webinar
Mastering the A/B Testing Idea Engine
Webinar
Unlock Your Testing Potential: Learn how to put the Testing Toolkit into practice
Webinar
A Practical Guide to Statistics for Online Experiments
eBook
Content Experiences that Drive Revenue
Webinar
The Optimization Survival Guide
eBook
Personalization: Strategy Essentials
Webinar
The Guide to Higher-ROI Search Engine Marketing
eBook
How Segmentation Lets You Create Targeted Online Experiences
Webinar
Take Action on Results with Statistics
Webinar
How to Personalize User Experience Based on Segments
Webinar
Mobile Walkthrough: From 0 to Experiment
Webinar
The Roadmap to Building a Testing Culture
eBook
Build your Organization’s Optimization Culture
Webinar
Translating Lift to Dollar Value & Tracking Revenue
Webinar
Shopping Cart Best Practices
Webinar
How to Create Solid Hypotheses and Set Up Powerful A/B Tests
Webinar
The Blueprint for Mobile App Optimization
Whitepaper
5 Steps to Your First Winning A/B Test
Webinar
The Toolkit for Higher-Performing Email Marketing
eBook
How Code.org Converted 12 Million Additional Sign-Ups
Video
How to Dramatically Improve Response Times with CDN Balancing
Whitepaper
The Guide to a Data-Driven Optimization Strategy
eBook
How New York Public Library Optimized E-Mail Sign-Ups
Video
The Ultimate Guide to Website Optimization for Media Companies
Whitepaper
The DZone Guide to Web Development
eBook
A/B Testing Ideas Infographic
Infographic