Resource Library
Everything you need to learn about experimentation and personalization
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Big Book of Experimentation Case Studies
eBook
Under the Hood Webinar Series: Experimenting in a DevOps World
Webinar
Under the Hood Webinar Series: Experiment-Driven Product Design
Webinar
The Surprising Power of Online Experiments
Whitepaper
Experimentation: The What & How of Digital Competitiveness
Whitepaper
Experimentation-Led Product Development: 5 Common Mistakes to Avoid
eBook
Testing Toolkit
eBook
Conversion Best Practices Toolkit
eBook
Business Experimentation: The Engine of Innovation
Webinar
Nucleus Guidebook to Optimization
Whitepaper
eMarketer: Key Digital Trends for 2019
Webinar
Forrester: Building a Technology Architecture for Experience Optimization
Webinar
Atlassian: Better Decisions with Experimentation
Webinar
Visa: The Journey to a Culture of Experimentation
Webinar
Wolverine: Conducting the Experimentation Orchestra
Webinar
Sky: Defining a Vision for Digital Leadership
Webinar
Intuit: How to Scale Your Experimentation Program
Webinar
Box: Turning Failed Tests into Big Wins
Webinar
Build vs Buy Whitepaper
Whitepaper
Building A Culture Of Experimentation At HP
Webinar
Accenture: New Principles for Digital Experiences That Perform
Webinar
Opticon 2017 Sessions
Video
Adopting an Experimentation Philosophy
Whitepaper
7 Habits of Highly Effective Product Experimentation Teams (EMEA)
Webinar
7 Habits of Highly Effective Product Experimentation Teams (NA)
Webinar
Creating a Culture of Experimentation
Whitepaper
Product Experimentation Pitfalls Webinar EMEA
Webinar
Improving the Booking Experience with Data-First Personalization
Webinar
Optimizely Under the Hood Webinar Series: Managing Experimentation at Scale
Webinar
Product Experimentation Pitfalls & How to Avoid Them
Webinar
The Complete Guide to Optimizing Demand Generation
eBook
6 Hacks to Take Your B2B Site Conversions to the Next Level
Webinar
How Blue Apron Experiments on Everything
Webinar
MIT Sloan Management Review: Coming of Age Digitally
eBook
Predictions for Leading Digital Experiences in 2019
eBook
The New Personalization Toolkit
eBook
Digital Change Agents: Lessons, Tactics, and Stories from World-Class Experimenters
eBook
Big Experimentation Ideas: Retail Edition
eBook
Forrester: The Sorry State of Digital Transformation in 2018
Infographic
Bringing an Experimentation Mindset to Personalization
Whitepaper
How to Succeed with Digital Experimentation
Whitepaper
Vendor Check for the GDPR Webinar
Webinar
Digital Disruptors eBook
eBook
IDEO Webinar
Webinar
Building an Experimentation Program
eBook
Master Your Next Website Redesign
eBook
Building a Robust Experimentation Capability
eBook
The New Optimizely Stats Engine
Whitepaper
GDPR Vendor Checklist
eBook
Thriving in the Era of Personalization
eBook
The State of Experimentation Maturity 2018
eBook
Optimizely Stats Engine
Whitepaper
Atlassian/Optimizely Webinar: Three Ways to Do Better Continuous Delivery
Webinar
Forrester Webinar: Accelerate Agile Delivery with Experimentation Platforms
Webinar
Forrester Report - Application Development & Delivery (AD&D) Pros: Stop Guessing And Start Experimenting
Whitepaper
Harvard Business Review: Why Agile Goes Awry and How to Fix It
Whitepaper
Optimism Series: Lessons from Digital Leaders - How to go Beyond A/B Testing
Webinar
Optimism Series: How to go from A/B Testing to True Experimentation Programs
Webinar
Optimism Series: Improving your Digital Experiences - what's next in 2019
Webinar
The Thomke Talks
Video
Tried and Tested - Introduction guide
eBook
Performance Guidebook
eBook
Experiment Ideas to Drive Digital Growth for Quick Service Restaurants
eBook
Speed Matters: Strategies to Improve Your Site Performance
Webinar
ClickTale Remove Guesswork Webinar
Webinar
Optimizing the Performance of Client-Side Experimentation
Whitepaper
Optimizely Stats Engine: Make Better Decisions, Faster
Webinar
Drive Quality and Velocity with Feature Flags
Whitepaper
Getting Started With Product Experimentation
Whitepaper
Optimizely Program Management On-Demand Demo
Webinar
How Cisco Innovates Faster with a Modern Growth Stack
Webinar
Introducing Program Management
Webinar
Getting Started with Server-Side Testing
Webinar
Experimentation-Driven Product Development
Webinar
Client-Side vs Server-Side Testing Infographic
Infographic
Getting Started With Experimentation
eBook
Turn More Visitors into Customers
eBook
A Practical Guide to Statistics for Online Experiments
eBook
The Optimization Survival Guide
eBook