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Optimizely Data and Attribution for Salesforce is now available in the Salesforce AppExchange!

Easily track down funnel conversions with the first and only experimentation platform for Salesforce Lightning.

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Measure and track the impact of down funnel events easily and accurately

Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience, the experiments they see, to a Salesforce lead or contact.

It is now possible to know the down funnel impact of an Optimizely experiment. Marketing and product teams can make insights previously only available in Salesforce visible in Optimizely, and determine how successful an experiment was–from clicks to sales.

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The Optimizely and Salesforce partnership empowers enterprises to optimize customer experiences through digital experimentation, anywhere, everywhere.

Optimizely helps measure returns on investment and track conversions at all points throughout the sales funnel, enabling organizations to achieve powerful business outcomes on the Salesforce platform.

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How Salesforce utilizes experimentation to
deliver the best user experience