Optimize contact center efficiency with A/B testing

Test Service Cloud page layouts, call scripts or process flows, reduce operational costs, improve customer satisfaction and unlock more value from Salesforce.

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Improve operations in Salesforce with data you trust

Support team leaders now have the power to experiment in Service Cloud, gradually deploy new experiences across agents and test for improvements, before serving new page layouts, call scripts or process flows to all users.

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Learn How to Experiment with Operations in Salesforce

The complete operations experimentation solution

  • Icon for Enterprise-ready security content
    Enterprise-ready security

    Roles and permissions, 2-factor authentication, and single sign-on (SSO).

  • Icon for Global Expertise and Support content
    Global Expertise and Support

    Teams using services see 10X more adoption across their org, 64% more experiments run and 38% increase in reaching statistical significance. Our Global support team is in 8 offices, covering all time zones with a 12 month NPS score of 88.

  • Icon for Optimizely Stats Engine content
    Optimizely Stats Engine

    See the impact of your experiments in real-time, with the world’s leading Experimentation Platform.

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    Raw event export

    Easily download complete event data from Optimizely.

  • Icon for Optimizely Operations Experimentation for Salesforce content
    Optimizely Operations Experimentation for Salesforce

    Test Salesforce Service, Sales, and Finacal Services Cloud page layouts, call scripts or process flows, reduce operational costs, and improve customer satisfaction.

  • Icon for Instant Updates content
    Instant Updates

    Make updates to your Salesforce operations experiments and variables in real-time without waiting for a release or upgrade.

  • Icon for Traffic splitting content
    Traffic splitting

    Create randomized traffic switches in Salesforce for your operations experiments.

  • Icon for Event Tracking content
    Event Tracking

    Monitor all the conversion metrics and KPIs you care about, in Salesforce.

Enhance Optimizely Products with Salesforce Add-ons

Optimizely lets you feature flag, experiment, and personalize on your website, mobile apps, and servers. Integrate Salesforce to connect the dots between test variations and down-funnel customer impact. Create audiences to target in Optimizely based on Salesforce customer records.

Track conversions in Salesforce to learn the full impact of your experiments

Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience — the experiments they see — to a Salesforce lead or contact. Marketing and product teams can make insights in Salesforce visible in Optimizely, and determine how successful their experiments are, from clicks to sales.

Learn How

Watch a Demo of Optimizely Data and Attribution for Salesforce

Optimizely for Marketing Cloud

Integrate Optimizely with Audience Studio to create segments based on Salesforce customer records. Then, run targeted experiments and personalization campaigns across your digital touch points.

Learn How

Salesforce trusts Optimizely experimentation to deliver the best user experience

Optimizely Data and Attribution for Salesforce

Learn how Salesforce and Optimizely can help your product, marketing and contact center teams maximize efficiency and increase conversions. Sign up here for a brief demo.

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