Easily track down funnel conversions with the first and only experimentation platform for Salesforce Lightning.
Optimizely Data and Attribution for Salesforce is the first and only solution in AppExchange that connects a user’s online experience, the experiments they see, to a Salesforce lead or contact.
It is now possible to know the down funnel impact of an Optimizely experiment. Marketing and product teams can make insights previously only available in Salesforce visible in Optimizely, and determine how successful an experiment was–from clicks to sales.
Optimizely for Salesforce: Events and Attribution associates a user’s online experience to a Salesforce lead or contact and sends events between platforms allowing you to track down funnel or offline metics.
Optimizely will be available soon in the Commerce Cloud Partner Marketplace. Track segments and Commerce Cloud analytics events in Optimizely and transform your shopping experiences across all digital channels.
Integrate Optimizely with Audience Studio, and create targeted audiences in Optimizely based on visitor segments in Salesforce. From there, run targeted experiments and personalization campaigns across your digital touch points.
Optimizely helps measure returns on investment and track conversions at all points throughout the sales funnel, enabling organizations to achieve powerful business outcomes on the Salesforce platform.
Interested in learning how Optimizely Data and Attribution for Salesforce can empower your enterprise? Sign up here for a brief demo.
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