Shyvee Shi
Product Lead at LinkedIn & Corporate Innovation Expert
Bridging the gap between marketing and product
April 25, 10am EDT/16:00 CEST
Marketing and product teams share the same basic goals. 1. Make customers happy. 2. Grow the business. Both sides also have a ton of stuff they can learn from each other. So it’s a no-brainer they should be working closely together. Sure, that can be hard. It can take time. But get it right and you take experimentation to a whole new level.
- Learn why aligning product and marketing teams is essential to unlocking growth and efficiency.
- How to maintain momentum and become a truly data-driven organization.
- How to excel on both the people and the tools side of experimentation.
Keynote presentation
Collaboration between marketing and product teams
Shafqat Islam, CMO Optimizely | Rupali Jain, CPO Optimizely
Shyvee Shi, Product Lead at LinkedIn & Corporate Innovation Expert
track
Marketing
Lessons learned from running 127,000 experiments - Key takeaways from "The Evolution of Experimentation research"
Lottie Linter, Head of BI and Analytics, Bloom & Wild
Mark Wakelin, Senior Consultant, Strategy and Value, Optimizely
William Hill's journey towards experimentation excellence
Chris James, Digital Consultant, William Hill
Optimizely x Optimizely: how the world's biggest experimentation company runs its own experiments
Michiel Dorjee, Director of Digital Experience, Optimizely
track
Product
The perfect experimentation product roadmap
Thilo Richter, VP Product, Optimizely
Rallying siloed functions to drive mobile app optimization
Juliana Jackson, Data Strategy & Experimentation Practice Lead, Media.Monks
Rommil Santiago, Director, Solution Strategy, Optimizely
How to remove roadblocks in scaling low-maturity experimentation programs
Shiva Manjunath, Senior Web Product Manager, CRO at Motive
Rommil Santiago, Director, Solution Strategy, Optimizely
Featuring
Lottie Linter
Head of BI & Analytics, Bloom & Wild
Juliana Jackson
Data Strategy & Experimentation Practice Lead, Media.Monks
Chris James
Digital Consultant , William Hill
Shiva Manjunath
Senior Web Product Manager, Motive
Register now
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