In this period of rapid technological and regulatory change, it has never been more important to take a considered approach to protecting personal data. From the European General Data Protection Regulation (GDPR) to new US state laws like the California Consumer Privacy Act (CCPA), we know how much effort it takes to assess and manage privacy risks. That’s why Optimizely builds its services with an eye towards minimizing that effort for our customers.

Our digital experience optimization solutions provide industry-leading functionality with minimal collection of personal data and an emphasis on security. Privacy and security considerations are baked directly into our product development process so customers can spend more time on unlocking their digital potential and less time worrying about compliance.