The optimization space is full of acronyms and jargon, and Optipedia is here to help. Our optimization glossary is a dictionary of the terminology most commonly used by optimization professionals.
Expand your optimization vocabulary today!
Want to know the difference between A/B Testing, Split Testing, and Multivariate Testing? Or what the heck CRO, LPO, and EXO stand for? Maybe you're looking for a refresher on Statistical Significance and Sales Funnels? Browse our optimization glossary and learn to speak the language of optimizers!
A method of comparing two versions of a webpage or mobile app experience against each other in order to test the accuracy of the testing tool.
The concept of how visible ads on a website or mobile app are to users.
The top most portion of a webpage that is visible without users having to scroll.
A method of comparing multiple versions of webpage or mobile app against each other to determine which performs best.
The average dollar amount spent each time a customer places an order on a website or mobile app.
The process of building a mobile application to meet the needs of specific audiences.
A method of comparing two versions of a webpage or mobile app experience against each other to determine which performs best.
The portion of a webpage that is not immediately visible when the page loads, that users must scroll to see.
A method of testing two versions of a website or app against one another to see which one performs better on specified key metrics. Synonym for split testing.
A call to action or CTA is a prompt on a website that tells the user to take some specified action.
The percentage of people that click on an element that they have been exposed to.
An application that allows multiple contributors to create, edit and publish web content.
The number of conversions on a webpage or app divided by the total number of visitors.
The process of increasing the percentage of conversions from a website or mobile app.
The process of developing multiple title variations for an article or piece of online media to determine which one performs the best.
A graphical representation of data such as clicks and scrolls that uses a system of color-coding to represent different values.
Visual and textual cues that provide website vistors with hints on what information a site contains.
A marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects.
The process of running a controlled experiment comparing one or more versions of an iOS app against the original to improve certain metrics.
The process of improving elements on a landing page to increase conversions.
The process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
The replacement of repetitive manual marketing processes and tasks with solutions that are automated, especially in regards to e-mail marketing.
A grouping of technologies that marketers leverage to conduct and improve their marketing activities.
The practice of using A/B testing to test different experiences within mobile apps.
A technique for testing a hypothesis where multiple variables are modified, in order to determine the best combination of variations on those elements of a website or mobile app.
Learn about the key differences between A/B testing and multivariate testing, and when is the best time to use each approach.
The path taken by a potential customer through a website or app as they move towards becoming a customer.
The art and science of getting pages to rank higher in search engines such as Google and Bing.
When a potential customer starts a check out process for an online order but drops out of the process before completing the purchase.
A digital marketing strategy used to increase the visibility of a website in search engine results pages, especially with regards to paid advertising.
Evidence that a product or service is popular with a large number of people.
A landing page which is specifically designed to 'squeeze' e-mail addresses out of visitors and prospects.
The likelihood that the difference in conversion rates between a given variation and the baseline is not due to random chance.
The process of dividing your visitors to your website based on a specific criteria, such as demographics or user behavior.
A strategy for conducting controlled, randomized experiments with the goal of improving a conversion metric on a website or mobile app.
A statistics term used to refer to an error that is made in testing when a conclusive winner is declared although the test is actually inconclusive.
The competitive differentiators that a business has over its competitors.
A method of evaluating a website or app’s readiness for release by testing it with real users who are part of your target audience.
The path taken by a prototypical user on a website or app to complete a task.
The essence of the value that your product or service provides to the customer.
The measurement and analysis of data to inform an understanding of user behavior across web pages.
The process of using controlled experimentation to improve a website's ability to drive business goals.