Experimentation isn’t just a chance to keep carts from being abandoned. It’s a chance to engage with and get to know your customers innately — the chance to make shopping personal again.
You can tailor every experience to user behavior, create consistent omnichannel experiences from mobile to desktop to email, and even test your business proposition or messaging.
Download this guide to get fresh testing ideas and inspiration from our industry-leading retail customers such as HP, Missguided, Vitamix, Blue Apron and many more.