With Asana, you’re getting a functional project management tool, but there’s no way to view multiple projects at the same time. In other words, there’s no way for team members to get a full view and visibility across all marketing campaigns (just ask current Asana users). 

CMP provides beautiful, highly-visual and agile calendars (both editorial and timeline style) giving you complete visibility across all of your marketing workflows.

Asana uses terminology like “projects” and “activity logs” because its project management functionality caters to Sales, Product, Operations and many other organizational functions. 

CMP was purpose-built for marketers. The platform is rooted in content, and the intuitive user interface is designed to facilitate marketing collaboration. 

Where else can you integrate gantt charts, kanban boards, team collaboration and time tracking with content development and brand governance?

Generic project management tools like Asana can make collaboration more difficult than it needs to be. 

CMP has been named a Leader by Gartner (positioned highest 4 years in a row) for its strong roots in content, and deep feature set that makes it easy.

Asana highlights a spattering of integrations on its website—but how easy is it to connect those tools, and do they truly streamline the process of publishing content to key marketing channels? 

CMP offers a wide variety of Connectors with deep integrations into key tools in the marketing tech stack, such as CMS (WordPress, AEM), Social (LinkedIn, Facebook, Twitter, YouTube), Marketing Automation (Marketo, Eloqua), Sales Enablement (Showpad, Seismic, Highspot) and more.

Asana’s measurement capabilities can only go so far as third-party integrations will allow.

CMP offers proprietary, industry-leading analytics across engagement, conversions and revenue—giving your marketing team a true measure of content performance.