Sprinklr distributes social media, but CMP manages all content

Recent reviews on Gartner are semi-critical of Sprinklr, with certain customers citing challenges working with customer service. Take this excerpt from the Gartner Critical Capabilities for CMPs, for example:

“[Sprinklr] users and clients cite inconsistent customer service, which directly impacts their ability to fully utilize the complex, rapidly changing product’s feature set. As noted in last year’s Magic Quadrant, Sprinklr faces continued challenges with reliability and consistency.”

CMP has received nearly 50 reviews on Gartner Peer Insights and maintains an average rating of 4.6 stars out of 5. Additionally, many reviews cite positive experiences with CMP’s Professional Services team.

According to Gartner, “Sprinklr’s vision of a customer experience strategy that unifies various Sprinklr platforms triggers short-term complexity. Clients must invest time in understanding primary use cases, training and data capabilities to get the most out of the platform. Some expressed concern about keeping up with new capabilities. Weigh the desire for a seamless user experience against adjusting to the platform’s aggressive roadmap.”

CMP has a singular mission: helping marketing teams orchestrate the entire marketing lifecycle to improve visibility and increase efficiency.

This focus on a specific use case allows us to deliver purpose-built functionality that brings together everything that marketers need to power the entire marketing lifecycle—including editorial calendars and gantt charts for marketing planning, content editors and customizable workflows for content production, kanban boards and shared views for collaboration, integrations for asset publishing and storage, time tracking and resource management templates for task management and even full-funnel content measurement.

Gartner’s Magic Quadrant for Content Marketing Platforms has been around for four years (the inaugural report was published in 2018). In that initial research, Sprinklr was positioned in the lower left-hand quadrant, as a “Niche Player”. Over the years, Sprinklr has made a solid effort to further develop its platform, and is now positioned as the 2nd highest vendor in the quadrant.

CMP, on the other hand, was named a Leader and positioned highest for ‘Ability to Execute’ for four consecutive years (formerly known as NewsCred in the 2018-2020 iterations of the research).

Additionally, CMP was ranked the highest for all three core uses covered in the research, including: B2B Demand Generation, B2C Demand Generation and Complex, Distributed Marketing. 

According to one recent review on Gartner Peer Insights, “there is a lot of potential— if you have a crew of power users. [Sprinklr is] very hard to customize or even to understand the potential of what is possible.” 

Gartner seemed to confirm this, warning that certain organizations may not be prepared to take advantage of certain Sprinklr features. Specifically, “These features can add to the complexity of the platform and require more time training core and extended teams to use the platform. Marketers should match their content marketing maturity roadmap to Sprinklr’s capabilities to ensure utility of the features.”

CMP is designed to be intuitive, easy-to-use and scalable. By combining a clean UI with purpose-built functionality and a streamlined onboarding experience, CMP is able to deliver a positive experience that translates into happier team members, maximum adoption and more marketing (i.e. less configuration and ‘work about work’). 

What does it cost? What is the user experience? These are questions we still have, because Sprinklr does not offer a free trial nor publish its pricing for reference publically. 

CMP is transparent and simple. We offer a free version of our product so you can get started immediately.