While most connectors aim to be free to use, some can charge a small fee for setup or maintenance. For paid connectors, you can purchase directly from publishers once they have completed the contact form located on each app product page.

Publishers will contact you to complete payment and deliver the connector. Customers will pay publishers directly (outside of Optimizely). Optimizely does not collect commissions or fees from publishers or customers.

The prices displayed by publishers are inclusive of the connector and basic support during normal business hours in the publishers headquarter country.

Use of the publisher's connector may require you to own a license for their software which may carry an additional fee. Furthermore, publishers may also sell optional installation fees, premimum support fees and additional services fees to support the use of their connectors. For questions about specific fees, contact the publisher using the contact or visiting the publishers website.

Connectors are designed to work with various products including Optimizely CMS, Personalization, Campaign and Analytics. Furthermore, specific version support for each integration is listed on the bottom of the connector's page.

Some connectors are compatible with all version of a product (e.g. all version of CMS), others are compatible with only the latest version of the product and may require you to upgrade your version of before the connector will be fully functional.

Please refer to the publisher’s documentation (also on the connector's page) for specific information about compatibility and system requirements to utilize their connectors properly.

Connectors are sold directly to customers by publishers. Publishers are partners who have had their connectors verified and tested by Optimizely.

Once you have purchased them directly from the publisher (outside of Optimizely), the publisher will deliver the needed code, package, or grant access to the service. If you're also working with a partner who develops your website, they might need to install it for you.

Verified connectors are packaged with NuGet, have associated documentation, and comply with Optimizely security, user interface, and connector standards. They are generally apps or integrations that are integrated into the code of an Optimizely website (using Optimizely Content Management System).

Certified connectors use Optimizely’s publicly available API’s or place JavaScript on a site. They do not directly integrate into the code of a website. These connectors are certified by showing an integrated solution through a demonstration capability. There is a design review done by the integrations team to ensure certification.