Piwik PRO offers an analytics platform designed to give businesses control over their data, while adhering to strict privacy regulations like GDPR and CCPA. They provide tools for web and app analytics, tag management, a customer data platform (CDP), and consent management.
When integrating Piwik PRO with Optimizely, you gain easy access to Optimizely stats right within Piwik PRO. This integration enables you to compare the results of your A/B tests, allowing you to make informed decisions based on comprehensive data analysis.
Key Features
- Privacy-focused analytics: They prioritize data privacy and compliance.
- Comprehensive analytics suite: Their platform offers a range of tools for data collection, analysis, and activation.
- Flexibility and control: They aim to provide businesses with control over their data and the ability to customize their analytics setup.
Before you start
Here are some important things to keep in mind before you start:
- This integration is based on a data layer, custom dimensions and custom events. For each Optimizely campaign, you need to create a separate custom dimension and custom event, including separate triggers.
- You can install Optimizely on your site using our Optimizely Snippet tag.
Integrate Piwik PRO with Optimizely
The integration with Optimizely works by creating a data layer to store Optimizely data. This data layer lets you access Optimizely stats using tags in Piwik PRO. These tags then transfer the data to custom dimensions and custom events, so you can easily see it in your Piwik PRO reports.
To learn more about the integration steps, please visit Integrate Piwik Pro x Optimizely Integration