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Be on the cutting edge
We're constantly adding new features to our products based on feedback from customers like you. As a beta tester, you'll have a chance to explore new features, provide feedback, and help us make improvements before they become available to the general public.
Current available betas
What is it?
Opal AI is now an experimentation and Optimizely expert! Chat with Opal to leverage Optimizely's experimentation expertise, directly within the product. Opal can help answer your questions, from test ideation to implementation steps with Web or Feature Experimentation.
Requirements
- Web or Feature Experimentation with Accelerate or Scale tiers
Beta launched
April 10th 2024
What is it?
Deploy winning variations instantly using Web Experimentation. This feature helps close the gap between identifying and implementing a winner.
Requirements
- Web Experimentation
What is it?
With Optimizely Configured Commerce, you can use Google's advanced Translations API to auto-translate text-based properties of a product in Product Details for your configured languages.
Requirements
- Configured Commerce
What is it?
Use AI to rewrite product descriptions by leveraging your product catalog data.
Requirements
- Configured Commerce version 5.2.2309+
Beta launched
May 20th 2024
What is it?
Using AI to recommend keywords based on page content. Intention would be to help inspire our customers as to what some suggested Keywords would be based on the page content.
Requirements
- Configured Commerce version 5.2.2401+
- Must be on Spire
Beta launched
May 20th 2024
What is it?
Delivers logs from the Content Delivery Network to storage containers in Azure.
Requirements
- Content Management System or Customized Commerce
Beta launched
June 14th 2023
What is it?
Change Approvals safeguard the quality and safety of feature flag and experiment changes, ensuring that every update is thoroughly vetted before release. This includes users submitting requests for flag or experiment changes and approvers reviewing the request before the change goes live.
Requirements
- Feature Experimentation
What is it?
Metrics Hub is a single space where users can create and manage their metrics. Once created, a metric can then be easily added to any experiments without having to create it over again.
Requirements?
- Web Experimentation or Feature Experimentation
What is it?
Optimizely is rebuilding its Visual Editor from the ground up, offering a more powerful, intuitive, and seamless way to edit your content directly through an overlay on your website. No coding required!
- Full Redesign – A completely new, modernized WYSIWYG editor for effortless Experiments
- Works as an Overlay – Edit and optimize elements directly on your website in real-time
- Faster, More Flexible – Enhanced performance, real-time previews, and an improved UI for a smoother experience
- Rolling Releases Throughout 2025 - The rebuild and planned features will be released incrementally throughout the year, ensuring each update is battle-tested by Beta users before wider rollout
- Early Access & Influence – Be among the first to use it and provide feedback to shape its future
Requirements
- Web Experimentation
What is it?
Hybrid Serverless Agent is a microservice that provides the full capabilities of Feature Experimentation SDKs in a simplified, highly efficient manner. It enables developers to conduct experiments entirely on the edge, combining the speed of CDN edge workers with the scalability of serverless architecture. This technology accelerates experimentation velocity and delivers optimized digital experiences faster than ever, avoiding traditional engineering complexities.
Requirements
- Feature Experimentation
- Cloudflare Edge Workers that you own, set up to intercept all site traffic you want to activate experiences for
- Additional developer implementation effort
Beta launched
August 29th 2024
What is it?
Quantify experimentation program performance using velocity and conclusive rate metrics across all your experimentation projects.
Drill down into the charts and figures to see an aggregate list of experiments; export this into a CSV or Excel file.
Segment these KPIs using project filters, experiment type filters, and data ranges.
Requirements
- Web Experimentation
- OptiID enabled
Beta launched
April 10th 2024
What is it?
A Contextual Multi-armed Bandit (CMAB) delivers 1:1 personalization by dynamically serving the winning variation for a given visitor based on their user context. This automated distribution mode leverages a machine learning model to distribute traffic to the most personalized variation for a visitor in every session, therefore increasing the chances of conversion.
Requirements
- Web Experimentation
- Personalization add-on / Web Experimentation Scale or Enterprise / Personalization Essentials or higher / Web Experimentation Enhanced or higher
- At least 5 custom/external attributes available on a Web project
Beta launched
October 10th 2024
What is it?
The search expertise of Google paired with the domain expertise of Optimizely. This new service will become our AI powered search for Commerce. We will have multiple beta phases as we complete key developmental milestones.
Requirements
- Must be on Spire.
- Must be on Elasticsearch v7 prior to enabling new search.
Beta launched
April 25th 2024
What is it?
Use AI to rewrite Meta Description and Keywords Generation for Product Content
Requirements
- Configured Commerce version 5.2.2404+
Beta launched
May 20th 2024
What is it?
Use GenAI for creating suggested social post based on the page content.
Using AI will to suggest a post for a requested 'popular' social provider like Facebook, Instagram, LinkedIn, X, etc... based on the content it sees within the overall page.
Requirements
- Must be on Spire
- Configured Commerce version 5.2.2403+
Beta launched
May 20th 2024
What is it?
The search expertise of Google paired with the domain expertise of Optimizely. This new service will become our AI powered search for Commerce. We will have multiple beta phases as we complete key developmental milestones.
Requirements
- Must be on Spire.
- Elasticsearch v7
- June or later version of Configured Commerce
Beta launched
September 23rd 2024
What is it?
Users with the Product Recommendations 'Editor' role will have access to configure their recommendation widgets, allowing them to pick the algorithms that power the recommendations, apply filters, and more.
Requirements
- Product Recommendations
Beta launched
October 3rd 2024
What is it?
Leverage the power of Google Cloud Translations APIs to translate product description in Configured Commerce
Requirements
What is it?
Compound metrics are a new feature in Optimizely Experimentation that allows you to create customized metrics. These metrics are calculated as a ratio between selected numerator and denominator events, with both types of events chosen by the user. The calculation process considers the sequence of these events: numerator events are counted only for users who have also converted on the corresponding denominator events.
Requirements
- Web Experimentation or Feature Experimentation
Beta launched
September 5th 2024
Generally available soon
What is it?
Metrics Impact Reports help you understand your experimentation program’s impact at increasing or decreasing a specific metric.
For a given metric, visualize:
- Which experiments contributed to a positive or negative lift for a given metric
- Histogram showing the metric sensitivity with respect to past experiments - useful input for sample size calculations
- Extract a CSV of the underlying experiment results and create your own visualize in other tools
Requirements
- Web Experimentation and/or Feature Experimentation
- OptiID enabled
Other features you can try out right now
What is it?
One-click connection of a Feature Experimentation (FX) Project to an Experiment Collaboration instance/organization
Once connected, Hypothesis in Experiment Collaboration can be linked to any experiment (rule) in a FX project. With the link, experiment data and start/stopped dates are shown in Experiment Collaboration so that all information is shown for easy reference and the program can be orchestrated and coordinated in Experiment Collaboration
Requirements
Customers with Optimizely Web Experimentation or Optimizely Feature Experimentation, AND Optimizely Experiment Collaboration
Beta launched
June 20th 2024
WHAT IS IT?
This feature uses AI to generate a summary for variations of a test or personalization campaign. It will summarize the changes made in a variation into a description, so you can quickly understand all variations.
REQUIREMENTS
- Web Experimentation or Personalization Enhanced and above
What is it?
Event properties enable you to include additional information within your events, which can later be utilized to create specific metrics based on these properties. This feature simplifies capturing similar events, such as clicks on different elements of the header, by allowing you to include them all within a single event and filter them down on properties included with that event, within Web and Feature Experimentation’s UI.
Requirements
- Web and/or Feature Experimentation
what is it?
Pre-built templates for web page components (such as count-down timers, banners, exit intent pop-ups, etc.) will allow marketers to spin up on-brand experiences for their personalization campaigns in a few easy steps. Once a template has been configured, you'll be able to select it from a template library within the visual editor.
Requirements
- Personalization or Web Experimentation
- Enhanced tier or higher
What is it?
- Introducing the ability view rules (experiments and targeted deliveries) beneath a a flag from your landing dashboard
- Focus on the experiments that matter most with the ability to pick and choose key new fields such as Status, Creator, Audiences, Primary Metric, Variations and more to display
- Easily search and filter to the experiments and targeted deliveries you are looking for
Requirements
- Feature Experimentation
What is it?
Transform images on Cloudflare’s edge platform. You can resize, adjust quality, and convert images to WebP or AVIF format on demand.
Requirements
- Content Management System 12+ or Customized Commerce 14+
What is it?
Import Google Analytics 4 (GA4) audiences into Web Experimentation for enhanced targeting capabilities.
Requirements
- Web Experimentation
- Google Analytics 4
What is it?
Granular Permissions gives you fine-grained control to manage who can access and change Flags and Environments within your Feature Experimentation projects. Whether you want to lock down Production access or limit visibility to sensitive flags, you now have the ability to meet enhanced privacy and safety standards.
Requirements
- Feature Experimentation
- Accelerate or Scale tiers only
Description
Rollout winning variations from your experiments
Requirements
- Any Feature Experimentation customer with Accelerate or Scale tiers can enroll
What is it?
Building upon the variable generator, Opal AI in Feature Experimentation can now help you brainstorm what feature variations you should set up to run a high integrity, high quality experiment based on the context of your hypothesis and existing feature variables.
Requirements
- Feature Experimentation on Enhanced, Advanced or Ultimate tiers
What is it?
Send relevant and actionable notifications of user activity in Feature Experimentation to any external system via a configurable, event-driven webhook.
Requirements
- Feature Experimentation on Enhanced, Advanced, or Ultimate tiers.
What is it?
Marketers and content creators: Explore the all-new visual experience builder, coming soon to Optimizely Content Management System! The builder provides an intuitive visual editing interface, making it easy to build beautiful content experiences for any channel. Marketers have full control to lay out experiences exactly how they like, make edits to existing experiences, and preview their work in real-time.
Once the beta is launched, you'll get access to a separate CMS instance with its own sample site, so you can start exploring the new builder instantly.
Requirements
- No prior requirements (we'll provide you with a CMS instance)
What is it?
We’re expanding our best-in-class CMS with a new content management component, SaaS Core. Headless by design, SaaS Core stores content as pure data—absent of presentation, so you can use and reuse your content across any channel.
What is it?
The integration between Optimizely and Contentful facilitates experimentation without the need for developer involvement. This means that once the integration is setup, editors can run experiments on content using the Contentful web app and do not need to ask for code changes to clients. This enables a powerful and flexible workflow for editors and content managers.
Requirements
Beta customers must have Feature Experimentation and Contentful, with Optimizely app installed in Contentful.
What is this?
With the transition to GCP, we are now able to leverage features that are available within the GCP suite, one of those is BigQuery's "share access view." This allows us to share customers' collected data in real time, rather than having to leverage Experiment Event Export. We are trialing this approach to see if it meets the needs of our customers using BiqQuery before making it official.
Requirements
- Experimentation (Web or Feature)
- Have an active BigQuery account
-
Able to run queries in US region
What is it?
Connect your Tealium AudienceStream audiences to Optimizely Web and Feature Experimentation and CMS Visitor Groups for experiment targeting and personalization. Our new integration allows you to leverage 1 Tealium 'Activation' to sync audiences to Optimizely.
Requirements
- Tealium AudienceStream Account
- Existing Data Platform instance or (free) test instance available for test period
- Web, Feature Experimentation or CMS
What is it?
Connect your Segment Engage audiences to Optimizely Web and Feature Experimentation and CMS Visitor Groups for experiment targeting and personalization. Our new integration allows you to leverage 1 Segment Engage 'Destination' to sync audiences to Optimizely.
Requirements
- Segment Engage App access
- Existing Data Platform instance or (free) test instance available for test period
- Web, Feature Experimentation or CMS
What is it?
Sync your Salesforce CRM leads, contacts, accounts, and opportunities to the Optimizely Data Platform with our new point & click integration! After a quick & easy click through authorization to connect your Salesforce CRM account to ODP, you can select which data objects you want to sync through (leads, contacts, accounts, opportunities) and configure custom field mappings. The app will do a one-time load of all current data selected and then sync updates nightly. This unlocks powerful use cases for segmentation, personalization, experimentation and more powered by Salesforce CRM data.
Requirements
- Data Platform (Please reach out if interested and do not have an account yet!)
- Salesforce CRM Pro or Enterprise Account
What is it?
Target 3rd party customer data platform audiences and Data Platform real-time segments in the audience builder, without needing to reimplement their underlying targeting conditions. Unlocks cross-project and cross-Web Experimentation/Feature Experimentation audiences, anonymous targeting, and more!
REQUIREMENTS
- Web Experimentation
- Data Platform
- (Highly suggested) Real-Time Segment beta for Data Platform active
What is it?
Target 3rd party customer data platform audiences and Data Platform real-time segments in the audience builder, without needing to reimplement their underlying targeting conditions. Unlocks cross-project and cross-Web Experimentation/Feature Experimentation audiences, anonymous targeting, and more!
REQUIREMENTS
- Feature Experimentation or legacy Full Stack experimentation
- Data Platform
- (Highly suggested) Data Platform with Real-Time Segments beta active
What is it?
Opal AI now arrives at Feature Experimentation to help you brainstorm what feature variables you should set up to run a high integrity, high quality experiment, and remotely deploy simple app changes without code deployments.
Requirements
- Feature Experimentation with Accelerate or Scale tiers
What is it?
Create content once for multiple channels with a progressive editing experience that includes embedded AI, inline commenting, channel-specific previews and proofing.
Requirements
- Content Marketing Platform
- Publishing API (via CMP) or Content Graph access
What is it?
The publishing integration allows you to create, edit, approve, and schedule the publishing of CMS web content without needing to manually link content or switch between products.
Requirements
- Content Marketing Platform
- Content Management System
- EPiServer.CMS.Core version 12.14+
- EPiServer.CMS.UI verision 12.18+
What is it?
Users can opt-in to receive automated email alerts that indicate when any metric in a variation in an experiment reaches statistical significance — ultimately helping to accelerate productivity and experiment velocity. This will help eliminate time-consuming task of frequently checking an experiment's results page and also give users confidence in their experiment launches knowing that they will be alerted if a monitoring metric reaches statistical significance.
Refer to the help article for further information.
Requirements
- Experiment (one or more)
- Web Experimentation
- Feature Experimentation
What is it?
Add multiple A/B Tests or Multi-armed Bandit experiments to a single flag in Feature Experimentation, unlocking Optimizely's new Feature Personalization workflows. See it in action here
REQUIREMENTS
- Feature Experimentation
What is it?
Tired of logging in at midnight to toggle a feature flag? With this feature, you can schedule changes to flags, rules, and experiments in Feature Experimentation, just like in Web Experimentation.
Requirements
- Feature Experimentation on 'Scale' or 'Accelerate' tier
What is it?
Optimizely Graph is a multi-tenant SaaS service, where you can search, query and deliver content using a GraphQL API.
REQUIREMENTS
- Content Management System 12
What is it?
Generate AI-powered copy variations for any text-based element (i.e. CTA text, headlines, descriptions, etc.) to see suggested alternatives.
Requirements
- Web Experimentation with Accelerate/Business or Scale/Enterprise plan
What is it?
Create and manage audiences in Google Analytics 4 (GA4) based on any Web Experimentation variation without the need to manually create custom dimensions, allowing for enhanced results analysis in Google Analytics.
REQUIREMENTS
- Web Experimentation
- Google Analytics 4
What is it?
Create and use extensions (reusable templates) in Performance Edge to add custom features to multiple experiments without code duplication. Web Extensions exists today.
Requirements
- Web Experimentation Performance Edge Project
- Available on 'Accelerate' and 'Scale' plan tiers only
Optimizely experiment collaboration is a program management solution purpose-built for experimentation teams. It offers a reinvented, modern way of accompanying experiment collaborators from A to Z throughout the intentional planning of the full experimentation lifecycle – from ideation, design, collaboration, to results documentation and sharing – all in a platform integrated with experimentation.
What is the value?
-
Scale experimentation by building teams that are confident and self-sufficient
-
Promote operational excellence to produce high-quality experiments
-
Build a culture of experimentation by generating engagement and interest
Who is it for?
Companies who want their experimentation program to be more efficient, be more visible to stakeholders, and have a greater impact to their business. This is for companies who are just getting started with their program and for companies who have already developed a mature process.
Requirements
-
Web Experimentation – Accelerate or Scale plans
-
Feature Experimentation – Accelerate or Scale plans
For more detail, read the announcement written by Brad Yee, our Principle Product Manager for Experimentation.
If you're a current customer and want more information, reach out to your CSM!
What is it?
Use desktop and mobile-enabled vendor managed inventory (VMI) for Configured Commerce to streamline customer order replenishment, improve order accuracy, and get closer to your customers to improve retention.
REQUIREMENTS
- March 2023 realease of Configured Commerce (5.1.2303)
- (Highly suggested) Mobile app V3.1+
What is it?
Migrate your legacy Full Stack project to Feature Experimentation with the click of a button
REQUIREMENTS
- Legacy Full Stack experimentation (now Feature Experimentation)
What is it?
Improve privacy by requiring authentication to retrieve a datafile for Feature Experimentation.
REQUIREMENTS
- Feature Experimentation
- Using only server-side SDKs in projects
What is it?
With our real-time segment builder we want to allow clients to create their own real-time segments in Data Platform to easily build segments based on customer attributes and observations. Moreover, we will allow for calculating estimated segment size in real-time and quick access custom and pre-built real-time segments.
REQUIREMENTS
- Data Platform
What is it?
Build data ingest and activation applications that work with the Data Platform. Unify customer data, centralize customer segments, and then use for activation such as through campaigns, real-time personalization, and use in Experimentation.
REQUIREMENTS
- Data Platform
- Developers with knowledge of Javascript/Typescript
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