Experimentation Planning
Works With
Built by
Optimizely
A day-in-the-life of an Experimentation Planning agent
Experimentation Manager in airlines
An experimentation manager at an airline is planning an A/B test for a new baggage upsell offer during the booking process. The agent generates a detailed experiment plan, including the hypothesis, primary and secondary metrics (eg. upsell conversion rate, average order value), and an estimated run time to reach statistical significance, ensuring the experiment is set up for success.
Agent Likes
Clear guardrails, faster conclusions for even faster decision-making, solid unified data
Agent Dislikes
Vague metrics, never-ending tests, inconclusive results that leave you more confused than you were before