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Obvi Use AB Integration

The integration between Optimizely and CookieTractor (developed by Obvi Use AB) brings together cutting-edge experimentation and robust cookie consent management. Optimizely powers A/B testing, personalization, and feature experimentation, while CookieTractor ensures visitor consent is collected and managed in compliance with data privacy laws. Seamlessly embedded via Optimizely’s App Directory, this integration serves both digital optimization goals and regulatory requirements.

Key Benefits

  • Streamlined Consent Management
    Collects and manages user consent efficiently while complying with global privacy regulations.

  • Seamless Integration in Optimizely CMS
    Easily implemented via JavaScript snippet or Google Tag Manager; includes access to a CookieTractor Dashboard package in Optimizely’s App Directory.

  • Reduced Development Overhead
    Simple setup allows teams to divert effort toward experimentation rather than building consent systems.

Integration Highlights

  • Easy Installation
    Add via CookieTractor’s JavaScript snippet or through Google Tag Manager deployment. Then install the CookieTractor Dashboard package from Optimizely’s App Directory cookietractor.com.

  • User-Friendly Configuration
    Control banner functionality, behavior, and appearance through both the script and dashboard.

  • Native Environment in Optimizely
    Access and administer consent settings directly from within Optimizely.

Use Cases

  • GDPR / ePrivacy Compliance
    Enables websites in sensitive jurisdictions to comply with consent laws without disrupting Optimizely experiments.

  • Smooth Experimentation Flow
    Ensures Optimizely’s tests and personalization features run only when user consent is granted.

  • Transparency and Trust
    Enables clear user communication on cookie usage, enhancing trust and user experience.

Availability

This integration is accessible via the Optimizely App Directory. After embedding CookieTractor (via script or GTM), you can install the CookieTractor Dashboard—making management intuitive and centralized.