As the engine for Optimizely One, Optimizely Data Platform helps you stop sitting on data and start putting it to work across experimentation, content, and commerce.
Trusted by 10,000+ brands
Optimizely Data Platform bridges the gap between insight and action, so customers stay engaged and your brand stays top of mind.
Run powerful A/B tests on real-time, predictive audience segments with zero data sync delays.
Tailor content in Optimizely CMS based on a user's LTV score or churn likelihood.
Activate segments across B2B or B2C sales to power product recommendations and drive higher AOV.
One identity-resolved profile per customer, built from every source: website, app, CRM, warehouse, and offline data. Updated in real time.
Predictive AI surfaces propensity to buy, churn risk, and lifetime value automatically. Segment on what customers will do next, not just what they did.
Activate any segment across Optimizely One or your downstream tools. Trigger emails, launch A/B tests, suppress ads automatically, in real time.
Build and activate rich, real-time segments with a few clicks to boost campaign ROI and customer LTV.
Validate your roadmap by testing features against deeply defined user segments to make confident, evidence-based decisions.
Democratize data access with a secure, governed source of truth, freeing your team to focus on strategic initiatives.
Trust Center
Manage consent and comply with global privacy regulations like GDPR and CCPA.
Independently audited and certified for ISO 27001 and SOC 2.
Ensure clean, accurate, and reliable data with built-in validation and monitoring.
Ensure a single, actionable customer view available across your entire ecosystem.
Bring your data to life with tools for content creation, optimization, and AI orchestration.
