Experimentation powered by Google

That's right, Optimizely and Google are strategic partners powering millions of experiments. Scale your experimentation program with Optimizely Experimentation on Google.
Sunset September 30th

Google Optimize is going away, keep your experiments running

Alex Atzberger, Optimizely CEO, explains the importance of Optimizely's relationship with Google.

Google Analytics

Optimizely Web Experimentation and Google Analytics combined offer an out-of-the-box, market leading solution to capture and analyze traffic data across your websites and applications, delivering actionable insights that allow customers to operate with agility, drive innovation and run experiments that deliver successful outcomes.

Access to Advanced Statistics

Gain a better understanding of your user's behavior and gain access to reporting to deliver the following benefits:

  • Decreased CPA (cost per acquisition) to save you money and resources
  • Increase in conversion
  • Decrease in bounce rates
  • Increase in traffic volume (SEO A/B testing)
  • Make informed design changes

API first

      Through Optimizely's out-of-the-box integration with Google Analytics, you can use our Event APIs to allow you to send event data to Optimizely's logging servers from a wide variety of applications, including: 

  • Web,
  • Mobile, or
  • Server-side implementations


Data Exports

Benefit from easily exporting event data from Optimizely and connecting to BI and analytics platforms.

Data Lab offers an environment to:

  • Analyze experiment data with first and third party data sources
  • Add metrics post-rollout or experiment, and
  • Build custom reports

Google Ads

Optimizely Experimentation and Google Ads combined offer a market leading solution to allow easy access to advanced analytics for customers with large datasets that allows customers to operate with agility, drive innovation, target audiences through Ads and run experiments that deliver successful outcomes.

Manage your audiences

Optimizely integrates with Google Ads so you can connect your customer acquisition funnel to your conversion rate optimization.

This integration allows you to:

  • Define Optimizely Audiences based on your Google Ads referral data, and
  • Deliver consistent experiences to customers from start to finish

API first

Manage your messaging through our out-of-the-box integration with Google Ads.

This integration allows you to:

  • Create symmetric messaging between your Google Ads creative content and your landing page,
  • Test the experience, and
  • Optimize for your paid traffic

Improve conversions

Optimizely's out-of-the-box integration with Google Ads allows you to drive your core KPIs and metrics.

This helps you to:

  • Connect your customer acquisition funnel to your conversion rate optimization,
  • Understand what motivates users to interact with your content,
  • To stop what doesn't work and to maximize what does

Google BigQuery

Optimizely Experimentation and Google BigQuery combined offer a market leading solution to allow easy access to advanced analytics for customers with large datasets that allows customers to operate with agility, drive innovation and run experiments that deliver successful outcomes.

Data warehousing

BigQuery can be used to store and manage large amounts of experimentation data, which can be used to gain insights and make data-driven decisions. 

You can:

  • Incorporate complex metrics and segments by querying our enriched events dataset
  • Join event data with critical business data in other platforms,
  • Use Optimizely’s Stats Engine to estimate experiment effects with first and third-party experiment data

Machine learning

BigQuery can be used to train machine learning models on experimentation data, which can be used to predict outcomes and optimize for specific goals.

You can:

  • Use AI-powered predictive analytics to scale highly personalized multichannel campaigns without the attribution headaches or guesswork.
  • Gain access to persistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing.

Data visualization

BigQuery can be used to analyze experimentation data to identify patterns, trends, and insights and integrate with data visualization tools.

This allows you to:

  • Create meaningful, actionable and potentially automated reports on experimentation data enabling businesses to make informed decisions
  • Combine and analyze marketing data from all of your applications in real-time.
  • Gain access to accelerated insights which scale seamlessly

Optimizely Built on Google Cloud

Optimizely's Experimentation solutions and Google Cloud's trusted and secure platform empower marketers to unlock their digital potential, create exceptional customer experiences, and deliver strong business results.


Data first

Optimizely's A/B testing platform is built to handle large volumes of traffic and data, making it suitable for enterprise-level organizations.

Feature rich

It has advanced features like multivariate testing, API access, and custom event tracking that are designed to meet the needs of large organizations.

Integration ready

The platform offers robust integrations with popular analytics and CRM tools, as well as a dedicated customer success team to help enterprises optimize their testing process.


Built for scale

Optimizely allows running experiments on a large scale across multiple web pages and devices without the need for additional resources or infrastructure.

Easy segmentation

It has built-in tools for data analysis and targeting, making it easy to segment and segment visitors and track results.

Flexible collaboration

Optimizely allows teams to easily collaborate and share results, making it a useful tool for organizations of any size.


Machine learning

Optimizely's A/B testing platform uses Google Cloud's powerful data analytics and machine learning tools to process and analyze large amounts of data from experiments, providing insights and intelligence to support AB testing

Data analysis

Send data to Google Cloud's BigQuery and Data Studio, which allows users to easily analyze and visualize data to gain insights and make informed decisions about their experimentation programs.

Security compliant

The platform also benefits from the security and compliance standards that Google Cloud adheres to, which is important for enterprise-level organizations.

Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform. It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML

Rob Enslin
President, Google Cloud

Frequently asked questions (FAQ)

What is Optimizely Experimentation?

Optimizely's Web and Full Stack experimentation allows marketers and developers alike to test and experiment across any touchpoint in the customer journey. Experimentation allows enterprise companies across the world to take decisions with confidence. With Google Cloud Platform backed Optimizely Experimentation, there's nothing stopping you from building the next big thing without any hesitation.

What is Google Cloud Platform?

Google Cloud Platform offers advanced AI, machine learning and analytics capabilities that will further enhance Optimizely's Experimentation platform. GCP allows all digital marketers and developers using Optimizely Experimentation to use Google's leading tech to run their experiments at scale.

Justin Anovick, CPO