Experimentation powered by Google
Google Optimize is going away, keep your experiments running
Alex Atzberger, Optimizely CEO, explains the importance of Optimizely's relationship with Google.
Google Analytics
Optimizely Web Experimentation and Google Analytics combined offer an out-of-the-box, market leading solution to capture and analyze traffic data across your websites and applications, delivering actionable insights that allow customers to operate with agility, drive innovation and run experiments that deliver successful outcomes.
Access to Advanced Statistics
Gain a better understanding of your user's behavior and gain access to reporting to deliver the following benefits:
- Decreased CPA (cost per acquisition) to save you money and resources
- Increase in conversion
- Decrease in bounce rates
- Increase in traffic volume (SEO A/B testing)
- Make informed design changes
API first
Through Optimizely's out-of-the-box integration with Google Analytics, you can use our Event APIs to allow you to send event data to Optimizely's logging servers from a wide variety of applications, including:
- Web,
- Mobile, or
- Server-side implementations
Data Exports
Benefit from easily exporting event data from Optimizely and connecting to BI and analytics platforms.
Data Lab offers an environment to:
- Analyze experiment data with first and third party data sources
- Add metrics post-rollout or experiment, and
- Build custom reports
Google Ads
Optimizely Experimentation and Google Ads combined offer a market leading solution to allow easy access to advanced analytics for customers with large datasets that allows customers to operate with agility, drive innovation, target audiences through Ads and run experiments that deliver successful outcomes.
Manage your audiences
Optimizely integrates with Google Ads so you can connect your customer acquisition funnel to your conversion rate optimization.
This integration allows you to:
- Define Optimizely Audiences based on your Google Ads referral data, and
- Deliver consistent experiences to customers from start to finish
API first
Manage your messaging through our out-of-the-box integration with Google Ads.
This integration allows you to:
- Create symmetric messaging between your Google Ads creative content and your landing page,
- Test the experience, and
- Optimize for your paid traffic
Improve conversions
Optimizely's out-of-the-box integration with Google Ads allows you to drive your core KPIs and metrics.
This helps you to:
- Connect your customer acquisition funnel to your conversion rate optimization,
- Understand what motivates users to interact with your content,
- To stop what doesn't work and to maximize what does
Google BigQuery
Optimizely Experimentation and Google BigQuery combined offer a market leading solution to allow easy access to advanced analytics for customers with large datasets that allows customers to operate with agility, drive innovation and run experiments that deliver successful outcomes.
Data warehousing
BigQuery can be used to store and manage large amounts of experimentation data, which can be used to gain insights and make data-driven decisions.
You can:
- Incorporate complex metrics and segments by querying our enriched events dataset
- Join event data with critical business data in other platforms,
- Use Optimizely’s Stats Engine to estimate experiment effects with first and third-party experiment data
Machine learning
BigQuery can be used to train machine learning models on experimentation data, which can be used to predict outcomes and optimize for specific goals.
You can:
- Use AI-powered predictive analytics to scale highly personalized multichannel campaigns without the attribution headaches or guesswork.
- Gain access to persistent profiles adapt to customer behavior in real-time unlocking flexible, personalized and data-driven marketing.
Data visualization
BigQuery can be used to analyze experimentation data to identify patterns, trends, and insights and integrate with data visualization tools.
This allows you to:
- Create meaningful, actionable and potentially automated reports on experimentation data enabling businesses to make informed decisions
- Combine and analyze marketing data from all of your applications in real-time.
- Gain access to accelerated insights which scale seamlessly
Optimizely Built on Google Cloud
Optimizely's Experimentation solutions and Google Cloud's trusted and secure platform empower marketers to unlock their digital potential, create exceptional customer experiences, and deliver strong business results.
Enterprise-ready
Data first
Optimizely's A/B testing platform is built to handle large volumes of traffic and data, making it suitable for enterprise-level organizations.
Feature rich
It has advanced features like multivariate testing, API access, and custom event tracking that are designed to meet the needs of large organizations.
Integration ready
The platform offers robust integrations with popular analytics and CRM tools, as well as a dedicated customer success team to help enterprises optimize their testing process.
Scalable
Built for scale
Optimizely allows running experiments on a large scale across multiple web pages and devices without the need for additional resources or infrastructure.
Easy segmentation
It has built-in tools for data analysis and targeting, making it easy to segment and segment visitors and track results.
Flexible collaboration
Optimizely allows teams to easily collaborate and share results, making it a useful tool for organizations of any size.
Intelligent
Machine learning
Optimizely's A/B testing platform uses Google Cloud's powerful data analytics and machine learning tools to process and analyze large amounts of data from experiments, providing insights and intelligence to support AB testing
Data analysis
Send data to Google Cloud's BigQuery and Data Studio, which allows users to easily analyze and visualize data to gain insights and make informed decisions about their experimentation programs.
Security compliant
The platform also benefits from the security and compliance standards that Google Cloud adheres to, which is important for enterprise-level organizations.
Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform. It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML
Rob EnslinPresident, Google Cloud
Frequently asked questions (FAQ)
Moving Optimizely’s Experimentation solution to Google Cloud is only the start of our partnership. We are most excited by a shared vision to bring the world’s most advanced tools to marketers everywhere, with Optimizely’s experimentation suite joining some of the most widely used tools in the marketer’s repertoire, like Google Analytics, on the Google Cloud platform.
Any existing Experimentation customer, both Full Stack and Web, will transition to Google Cloud Platform automatically. No actions are required from our customers at this time, and everyone will benefit from these exciting changes. If you have questions about the transition, please consult with your Optimizely representative.
We believe the future of business and marketing relies on a multi-cloud strategy, which Optimizely is fully committed to – this partnership with Google is another step toward that vision.
What is Optimizely Experimentation?
Optimizely's Web and Full Stack experimentation allows marketers and developers alike to test and experiment across any touchpoint in the customer journey. Experimentation allows enterprise companies across the world to take decisions with confidence. With Google Cloud Platform backed Optimizely Experimentation, there's nothing stopping you from building the next big thing without any hesitation.
What is Google Cloud Platform?
Google Cloud Platform offers advanced AI, machine learning and analytics capabilities that will further enhance Optimizely's Experimentation platform. GCP allows all digital marketers and developers using Optimizely Experimentation to use Google's leading tech to run their experiments at scale.
Justin Anovick, CPO
VentureBeat
