July 7, 2021

Marketing Implementation Plan: Creating Effective Templates

Marketing implementation is a process of putting your marketing strategy into real-life practice to drive useful results. Here’s how to do so...


84% of marketers say demonstrating meaningful results is important (Internal Survey with Sirkin, January 2021). Essentially, you are bringing your marketing plan to life to drive real results. 

The problem is that many businesses will create a marketing strategy but don’t actually know how to implement it effectively. This leads to lacklustre results. 

Are you a business owner and want to know how to become a master at marketing implementation?   

We’re going to show you how. 

Why Do Businesses Need a Marketing Implementation Plan?

Businesses often get stuck when creating a marketing plan, but it often doesn’t go very far. Spending time crafting an effective marketing plan is important for your business to grow. But knowing how to implement it is just as crucial. 

4 Common Marketing Implementation Errors

Many businesses produce multiple errors when it comes to marketing implementation. This is mostly tied to an ineffective marketing plan. Here are a few common errors that businesses face. 

1. Not Having a Marketing Strategy

It will lead to poor marketing implementation results. Many businesses create marketing materials such as brochures, email newsletters, etc., without having a strategy.  

These businesses ultimately miss the mark with their target audience 

2. Failing to Update Your Marketing Plan

Before being eager to implement your marketing strategy, it’s important to make sure you’ve updated your marketing plan. An outdated marketing plan will generally lead to poor results, which doesn’t just waste time but money as well. 

3. Not Tracking Marketing Results

When businesses fail to track their marketing results, they won't truly capture the performance of their plan and aren't able to improve the way they implement their marketing strategy.

4. Spending Too Much on Big-Budget Marketing

Many businesses get caught up in the idea of having the biggest and boldest marketing automation tools. So, it’s best that your team members spend less time on flashy marketing material and more on relevant marketing tools for your audience. 

Benefits of Marketing Implementation

We’ve talked about why businesses need a marketing implementation plan and common errors. But what are the real benefits of marketing implementation? Well, here's the answer. 

1. It Clarifies the Expectations for Deadlines

If there isn’t a tool or person in place telling your team what to do next, marketing efforts will be subpar.  

An effective marketing implementation plan means that your team will have a clear date as well as a time frame of what needs to get done and when. 

2. Accountability Ensures Goals and Milestones are Met

Marketing teams perform better when they’re operating from a to-do list.  

This is exactly what a marketing implementation plan does. It shows what needs to get done, who’s going to do it, and how it needs to be done. 

3. It Provides Long-Term Direction for your Marketing Team

A marketing implementation plan provides a roadmap and shows what marketing will look like in the future.  

It ensures that your team can work cohesively, so your campaigns reaches your target market. 

4. It Brings Your Marketing Plan into Reality

It’s not enough for businesses to talk about how they’re going to reach their target audience but actually do it in real time.  

Spending additional time honing your marketing implementation plan will ensure that your company’s marketing efforts don’t fall short. And that you can continue to reach your customers as well as see true success. 

A Marketing Implementation Template That Actually Works

By now you should be convinced that your company needs a stellar marketing implementation plan — at least we hope so. Our free template is going to set your business on the path of growth. 

Set Realistic Expectations 

The first step is setting up realistic deadlines. It shows when things need to get done and creates room for experimentation to enhance marketing efforts. 

Marketing takes time. With that said, there should also be clear expectations regarding results. Do know what’s working as well as when it’s time to experiment with something new. 

Understand What Resources are Needed to Execute

It will depend on your marketing budget and needs but gather the resources you will need.

To help you generate some ideas, here're 3 common resources that most businesses rely on. 

1. Technical skills

Companies will need tools or someone with the skills like SEO and website CSS to help improve their site rank.

2. Social Media Management

Many companies need a social media manager to schedule regular content, manage comments, and stay abreast with their audience.

3. Content Creation Skills

Here, businesses need members with top-notch content creation skills to develop case studies, blog posts and email marketing campaigns. 

Decide Who Will Carry Out Tasks

Now is the time to determine who is going to carry out tasks. You can generally do this in two ways: an in-house marketing team or through outsourcing.  

Thoroughly Document Your Marketing Strategy

Many businesses don’t actually document their marketing strategy. It means teams aren’t aligned and businesses don't meet their marketing goals.  

Spend time crafting a well-defined marketing strategy that targets the right audience at the right time and on the right platform. 

Create a Workflow for Content Delivery

Workflows are your friend in digital marketing. With that said, businesses need to spend a significant amount of time creating a workflow so that everyone involved in the marketing process knows their role. Here are a few things you want to think about in your workflow.  

  • What needs to get done 
  • Determining which steps in the marketing process aren’t useful to reduce workflow steps 
  • Decide who will complete tasks 
  • Determine how long it will take to complete each task 

Our team at Welcome provides a seamless marketing workflow process for businesses, and we want to help you improve your implementing efforts.  

If you’re ready to level up your marketing efforts with the help of one platform, try Welcome for FREE today.