Marketing implementation is a process of putting your marketing strategy into real-life practice to drive useful results.
In fact, 84% of marketers say demonstrating meaningful results is important (Internal Survey with Sirkin, January 2021). Essentially, you are bringing your marketing plan to life to drive real results.
The problem is that many businesses will create a marketing strategy but don’t actually know how to implement it effectively. This leads to lackluster results as well as constant revisions of their marketing plan.
Are you a business owner and want to know how to become a master at marketing implementation?
We’re going to show you how.
But first, let’s discuss why businesses even need a solid marketing implementation plan.
Why Do Businesses Need a Marketing Implementation Plan?
A marketing implementation plan is essential if you expect your business to grow. Businesses often get stuck in the stage of creating a marketing plan, but it often doesn’t go very far. Spending a significant amount of time crafting an effective marketing plan is important. But knowing how to implement it is just as crucial.
We know, crafting the perfect marketing strategy is the fun part. But effective implementation is where businesses will get to see the fruits of their labor.
4 Common Marketing Implementation Errors
Many businesses produce multiple errors when it comes to marketing implementation. This is mostly tied to an ineffective marketing plan. Here are a few common errors that businesses face.
Not Having a Marketing Strategy
It goes without saying that not having a marketing strategy will lead to poor marketing implementation results. Many businesses get into the habit of creating marketing materials. Such as brochures, email newsletters, as well as ad campaigns without having a strategy in place.
These businesses ultimately miss the mark with their target audience. As a result, they aren’t able to expand their customer base — let alone reach customers at all.
Failing to Update Your Marketing Plan
Before being eager to implement your marketing strategy, it’s important to make sure you’ve updated your marketing plan. Many businesses will try to implement marketing tactics with a plan they haven’t even revisited.
An outdated marketing plan will generally lead to poor results, which doesn’t just waste time but money as well.
Not Tracking Marketing Results
Businesses won’t truly capture the performance of their marketing plan if they’re not tracking performance using the right metrics. More importantly, when businesses fail to track their marketing results, they’re not able to improve the way they implement their marketing strategy.
Spending Too Much on Big-Budget Marketing
Going big isn’t always the best option when it comes to marketing. Unfortunately, many businesses get caught up in the idea of having the biggest and boldest marketing tools without really understanding what their target audience needs.
Ultimately, marketing is most effective when businesses can influence their target audience. With that said, it’s best that your team members spend less time on flashy marketing material and more on relevant marketing tools for your audience if you want to improve your implementation efforts.
Benefits of Marketing Implementation
We’ve talked about why businesses need a marketing implementation plan and common errors businesses make. But what are the real benefits of marketing implementation? Curious to know the answer? We’re going to share a few benefits of having an effective marketing implementation plan.
It Clarifies the Expectations for Deadlines
Your marketing efforts will only be as good as your marketing team. It’s important for team members to have a clear understanding of deadline expectations when it comes to marketing. Ultimately, if there isn’t a tool or person in place telling your team what to do next, marketing efforts will be subpar.
Not only that, but it will become more likely for certain marketing projects to be pushed to the side. Especially if it doesn’t have a high level of priority. When this happens, it will become easier for businesses to miss their mark.
An effective marketing implementation plan means that your team will have a clear date as well as a time frame of what needs to get done and when.
Accountability Ensures Goals and Milestones are Met
Another benefit of a marketing implementation plan is that it gives your target audience and enables them to take initiative with all marketing projects. Let’s face it, marketing teams perform better when they’re operating from a to-do list.
This is exactly what a marketing implementation plan does. It doesn’t just show teams when things need to get done. It also shows who’s going to do it and how it needs to be done. This doesn’t just ensure that your company meets business goals, it also ensures that your company can excel.
It Provides Long-Term Direction for your Marketing Team
A marketing implementation plan provides a roadmap for your marketing team. It also shows what marketing will look like in the future. Essentially, a marketing implementation plan turns everything into a clear process with the help of things like marketing workflows, sprints, checklists, as well as marketing templates.
This ensures that your team is able to work cohesively and build a solid marketing process that enables your company to reach your target market.
It Brings Your Marketing Plan into Reality
It’s not enough for businesses to talk about how they’re going to reach their target audience but actually do it in real-time. This is one of the major benefits of having an effective marketing implementation plan.
It ultimately helps businesses take all of their marketing ideas from paper and bring them into the real world to achieve actual results.
Day-to-day business operations can easily minimize marketing efforts. But businesses also know that they need to continue to market their company to be able to grow and sustain.
With that said, spending that additional time honing your marketing implementation plan will ensure that your company’s marketing efforts don’t fall short. And that you can continue to reach your customers as well as see true success.
A Marketing Implementation Template That Actually Works
By now you should be convinced that your company needs a stellar marketing implementation plan — at least we hope so. You’re also probably wondering how to make a marketing implementation plan that actually works.
Here at Welcome, we want to help businesses thrive by improving their marketing efforts. With that said, we’re going to provide you with the ultimate marketing implementation template. What’s even better is that our free template is going to set your business on the path of growth.
Set Realistic Expectations
The first step of effective marketing implementation is setting realistic expectations of how quickly marketing goals can be reached. Setting a time frame from the beginning ensures that everyone involved including you, your marketing team, as well as stakeholders, are aware and able to meet every deadline.
Setting expectations doesn’t just give an accurate representation of when things need to get done. This guideline also creates room for experimentation to enhance marketing efforts.
With that said, there should also be clear expectations when it comes to your results. We know that marketing takes time. But it’s important to know what results are expected and when to know what’s working as well as when it’s time to experiment with something new.
Understand What Resources are Needed to Execute
Another important step in your marketing implementation plan is gathering the resources you will need to successfully execute. The resources needed will vary, but will ultimately depend on your marketing budget and needs.
So you’ve identified your marketing goals. Now it’s time to create a list of resources that will be central to helping your company implement your marketing plan.
To help you generate some ideas, we’re going to provide 3 common resources that most businesses rely on for their marketing efforts.
1. Technical skills
Companies will need tools or someone with the skills who have an understanding of things like SEO and website CSS to help improve their site rank. This is also crucial to get marketing content in front of the right audience.
2. Social Media Management
Social media plays a key role in our marketing efforts. Many companies need a social media manager to schedule regular content, manage comments, as well as stay abreast with their audience.
3. Content Creation Skills
Content marketing is more crucial than ever in the digital marketing space. Many businesses need members on their marketing team who have effective content creation skills to develop case studies, blog posts, as well as email marketing campaigns.
Decide Who Will Carry Out Tasks
Once you’ve determined all of your resources, it’s important for you to determine who is going to carry out tasks. You can generally do this in two ways: an in-house marketing team or through outsourcing.
If you choose an in-house marketing team, it’s important to ensure that your marketers are equipped to handle all marketing tasks and that everyone is aware of their role for successful execution.
Outsourcing is an excellent option for businesses that don’t have the time, manpower, or team with the skill set to carry out various marketing tasks. Here at Welcome, we provide one platform for businesses to handle all of their marketing needs.
Whether you need intake or workflows, project management, or performance and efficiency analytics, we have what you need.
Thoroughly Document Your Marketing Strategy
This might come as a surprise, but many businesses don’t actually document their marketing strategy. Unfortunately, failing to document is why many marketing teams aren’t aligned and why businesses aren’t meeting their marketing goals.
Spend time crafting a well-defined marketing strategy that targets the right audience at the right time and on the right platform. If you’re not reaching your target audience, then no amount of video content, blog posts, or email campaigns are going to matter in the long run.
Create a Workflow for Content Delivery
Workflows are your friend in digital marketing. With that said, businesses need to spend a significant amount of time creating a workflow so that everyone involved in the marketing process knows their role. Here are a few things you want to think about in your workflow.
- What needs to get done
- Determining which steps in the marketing process aren’t useful to reduce workflow steps
- Decide who will complete tasks
- Determine how long it will take to complete each task
Having a marketing implementation plan is key to a successful business. Ultimately, it’s not enough for companies to have a marketing plan. Companies also need to know how to execute their plan in real-time to drive actual results.
Our team at Welcome is dedicated to providing a seamless marketing process for businesses, and we want to help you improve your implementing efforts. Ready to give our software a try? Get started with a free welcome account today!