Calendly uses Optimizely to personalize experiences for 20 million users

At a glance

• Calendly uses Optimizely's full suite for experimentation, including Web and Feature experimentation, feature flagging, and personalization, enabling them to optimize user experiences seamlessly across marketing and product channels.
• Results from implementing Optimizely include significant improvements in conversion rates, enhanced revenue conversion, and increased engagement, impacting metrics across the board.
• The culture of experimentation at Calendly, empowered by Optimizely, has democratized experimentation across the company, fostering a collaborative approach to improving the customer experience.
• Calendly looks forward to relying on Optimizely to continue delivering on its vision of enhancing user experiences through experimentation and personalization.