Chicago Roadshow
Experience what’s next for digital at the Optimizely Roadshow 2026, coming directly to you in Chicago for a special hands-on event.
Mar
12
Mar, 12, 2026
Convene 311 W Monroe
Chicago, IL
Hosted by:
Event highlights
- Customer stories
- Leadership vision
- Community connection
- Hands-on product time
Wondering how the best teams accelerate their marketing from start to finish? Go behind the scenes with the experts who built Optimizely One and the leaders putting it to work.
You'll see firsthand how Opal empowers teams to move with speed and scale across content, experimentation, personalization, and commerce. Ideal for digital leaders, marketers, and product developers who want to connect with peers and get ahead.
Speakers
Trevor Pope
Senior Director, Solution Architecture, Optimizely
Craig Ferrara
VP Customer Advocacy, Optimizely
John Habib
Director, Content Strategy, Diligent
Rikesh Shah
Senior Manager - Test & Learn and CX VoC, United Airlines
Kelby Fritz
Technical Product Lead, Binny's Beverage Depot
Agenda
10:30 AM-12:00 PM
[Customers Only] The AI Playbook: Identifying High- Impact AI Use Cases
Most teams can brainstorm dozens of AI ideas in minutes. The hard part is choosing the fewthat will actually move the needle. In this 90-minute practical session, you will learn how to identify, define, and prioritize AI use cases that improve marketing productivity and unlock measurable growth. You will learn how to:
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
- Spot high-value AI opportunities in your existing marketing processes
- Turn ideas into clear, actionable use cases using anexample end-to-end marketing workflow
- Priorize what to deliver first and leave with a practical, phased roadmap.
12:00 PM-1:00 PM
Lunch & Registration
Check in & get settled for an afternoon of insights.
1:00 PM-1:20 PM
Inside the minds of today’s digital leaders
Marketing and digital leaders are navigating a perfect storm: broken tech foundations, rising expectations, and an evolving set of channels — all influenced by AI and new buyer behavior.
1:20 PM-1:40 PM
Customer Spotlight with Diligent
Peek behind the scenes at a real AI adoption journey.
John Habib
Craig Ferrara
1:40 PM-2:00 PM
The Work We Dreamed of: An AI Builder's Perspective
Get reintroduced to the agent orchestration platform for marketers.
2:00 PM-2:15 PM
Transition Break
2:15 PM-2:50 PM
Unlock the AI Potential
See in action how Opal is helping marketers with:
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
- Quality content at scale
- Continuous compliance and quality
- Insights at your fingertips
3:00 PM-3:30 PM
Breakout Sessions - Learn From Your Peers
Choose your adventure:
Real Impact, Real Fast: A Customer's Journey with Optimizely Content Operation
Modern marketing teams face a dilemma: the demand for more content versus the limits of team capacity. This pressure creates roadblocks that slow down your entire content lifecycle. See how Optimizely's integrated platform streamlines everything from planning to delivery, empowering your team to achieve incredible, measurable results and make 2026 the year your website outperforms even leadership's expectations.
Experience Optimization Case Study with United Airlines
AMA(i): A safe space for asking your burning AI questions
In the rapidly evolving world of Artificial Intelligence, it's natural to have questions – from foundational concepts to practical applications and ethical considerations. This interactive 30-minute AMA (Ask Me Anything) session provides a judgment-free zone for you to bring all your burning AI questions to the table. Whether you're curious about how AI impacts your daily work, its future implications, or simply want to demystify complex AI jargon, this is your opportunity to get clear, concise answers.
Smarter, faster B2B Commerce with Binny's Beverage Depot
Industry experts share how they’ve leveraged AI and eCommerce innovation to drive efficiency and growth this past year.
Modern marketing teams face a dilemma: the demand for more content versus the limits of team capacity. This pressure creates roadblocks that slow down your entire content lifecycle. See how Optimizely's integrated platform streamlines everything from planning to delivery, empowering your team to achieve incredible, measurable results and make 2026 the year your website outperforms even leadership's expectations.
Experience Optimization Case Study with United Airlines
AMA(i): A safe space for asking your burning AI questions
In the rapidly evolving world of Artificial Intelligence, it's natural to have questions – from foundational concepts to practical applications and ethical considerations. This interactive 30-minute AMA (Ask Me Anything) session provides a judgment-free zone for you to bring all your burning AI questions to the table. Whether you're curious about how AI impacts your daily work, its future implications, or simply want to demystify complex AI jargon, this is your opportunity to get clear, concise answers.
Smarter, faster B2B Commerce with Binny's Beverage Depot
Industry experts share how they’ve leveraged AI and eCommerce innovation to drive efficiency and growth this past year.
Rikesh Shah
John Habib
Kelby Fritz
3:30 PM-3:45 PM
Transition Break
3:45 PM-4:15 PM
Product Workshops
Get hands on:
When AI Hides your brand: A practical guide to staying visible
As AI reshapes content discovery, brands face a new visibility crisis, from distorted content to disappearing traffic. This session dives straight into proven fixes, exploring tactics that deliver measurable visibility in the new AI-driven landscape.
You will see a live demonstration of how to audit and optimize your content for Generative Engine Optimization (GEO) using Optimizely's suite of analytics and automated agents.
You will see a live demonstration of how to audit and optimize your content for Generative Engine Optimization (GEO) using Optimizely's suite of analytics and automated agents.
Experimentation Agents In Action + Platform INnovations
How to use agents across your experimentation platform (both FX and WebX) from ideation to insight.
The B2B AI Checklist
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
A quiz-style workshop helping leaders identify where to integrate AI into ecommerce workflows, with examples of high-value AI agents.
4:15 PM-5:30 PM
Happy Hour
Grow your network over bites and sips.
Convene 311 W Monroe
311 W Monroe, Chicago, IL