| 9:30am | Registration & Networking | |
| 10:00am | Welcome by Simon McDonald, VP and GM APJ at Optimizely | |
| 10:10am |
The AI Imperative: Turning Uncertainty into Advantage by Shafqat Islam, President at Optimizely
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AI is everywhere in boardrooms, marketing plans, and customer conversations. But beyond the headlines and hype lies the real challenge: delivering outcomes that matter. Optimizely's President Shafqat Islam will unpack what it takes for marketers to move fast, stay focused, and turn uncertainty into competitive advantage.
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| 10.35am | Shaping the Future of Digital: REA Group's Blueprint for Experimentation & AI Success by James Slatyer, Head of Product at REA Group & Chris Koutis, Director Customer Success APJ at Optimizely | Explore how REA Group, a digital leader in Australia, integrates AI and experimentation to redefine consumer property experiences. This fireside chat will reveal REA's strategy for building proprietary AI models, how rigorous experimentation validates and optimises these innovations, and the executive vision driving this dual approach. Discover the tech foundations enabling rapid iteration and the future role of experimentation in scaling AI-driven digital experiences at REA. |
| 11:00am | Reshaping a Brand from the Website Up by LEVO & The University of Technology Sydney | UTS set out to redefine its digital presence and ended up reshaping its brand. What began as a digital experience makeover became the driver of broader transformation in governance, marketing, and operating models. This session explores how a bold design approach helped UTS “zag” where others zig, lifted engagement and conversion, and created the foundation for agile, scalable campaigns. It shows how a website can do more than inform – it can reframe a brand, enable organisational change, and unlock future growth. |
| 11:30am |
Morning Tea
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| 12:05pm | Future-Ready in Record Time: Vocus on Optimizely One by Luminary & Vocus | When speed meets ambition: learn how Vocus reimagined their digital experience with Optimizely One. From launch to live in 13 weeks, their journey shows how collaboration and a clear roadmap can unlock faster results today – and smarter growth tomorrow. |
| 12:30pm |
Optimizely Opal, The Hidden Gem - Understanding Benchmarks, Benefits and Best Practices for Marketing in the AI Era by Peter Ten Eyck, Senior Manager Strategy & Value at Optimizely
| This presentation shares findings from the 2025 Optimizely Opal AI Benchmark Report, which analysed 47,000 interactions and nearly 900 organisations to understand how marketers are using Optimizely Opal and what measurable value it delivers. We'll explore use cases across content orchestration and optimisation, best practices and governance strategies to help you scale your practice, and predictions on where AI is going next and how you can stay ahead of it. |
| 12.55pm |
Martech Mavericks - The Future Marketer: Orchestrator, Analyst, or AI Wrangler? by Tealium, Optus, Beyond Bank and Carnival Cruises
| Join Optus, Beyond Bank and Carnival Cruise Line for a session that will examine the evolving role of the marketer as AI handles targeting, optimisation, and creative. We will also discuss the skills that will define leadership in the next decade and how organisations can best integrate human and machine collaboration. |
| 1:20 pm | Lunch | |
| 2:25pm | Product Showcase by Nicola Ayan, Vice President Solution Strategy at Optimizely | |
| 2:50pm | Customer Awards Presented by Annie Wells, Senior Enterprise Account Executive & Betsie Campos Fernández, Senior Customer Success Manager at Optimizely |
An award ceremony presenting winners in the following categories:
- The 'Marketing Magic' Award
- The 'Content Conductor' Award
- The 'Immersive Experience' Award
- The 'Warehouse Whisperer' Award
- The 'Personal Favourite' Award
- The 'Seamless Seller' Award
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| 3:10pm |
Wrap Up and Close
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| 3:20pm | Afternoon Networking Drinks | |
| 5.20pm | Event Close | |
