Optimizely Digital Summit Sydney

ONE FUTURE, INFINITE POSSIBILITIES

Register now for Optimizely's Digital Summit 2025 in Sydney.

Get ready for the biggest and best Optimizely Digital Summit yet as we unlock the future of Digital Experiences! Join us in Sydney at the W Hotel in Darling Harbour on Friday the 31st of October, as we wrap up 2025 with a day of inspiration, innovation, and celebration.

Oct
31

Oct, 31, 2025

W Hotel, Sydney

Sydney, New South Wales, AU

Hosted by:

Register Your Interest

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Don't miss an inspiring day of AI-driven insights, innovation, and unparalleled networking, featuring groundbreaking strategies from world-class brands like REA Group, UTS, Optus, Beyond Bank and more! Discover how AI can transform your digital strategy, learn how to accelerate growth through continuous experimentation, and deliver measurable impact as you explore the latest advancements in AI, Analytics, SaaS CMS, and more.

Space is limited, so register your interest now to join the waitlist - you'll receive a confirmation email if your registration is successful. Stay tuned! An unparalleled agenda is rapidly taking shape, featuring strategic deep dives from top brands and invaluable partner sessions.

Details:

Date: Friday the 31st October 2025

Time: 9.30am-4pm, followed by drinks

Location: W Sydney - Darling Harbour, 31 Wheat Road Sydney NSW 2000

RSVP: Fill in the form to join our waitlist - we will let you know via email if your registration has been successful

We can't wait to see you there! In the meantime, check out our highlights from last year:

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Speakers

James Slatyer
James Slatyer
Head of Product, REA Group
Tracy Chalk
Tracy Chalk
Chief Marketing and Communications Officer, UTS
Tonina Iannicelli
Tonina Iannicelli
Head of Digital, Beyond Bank Australia
Eloise Gillespie
Eloise Gillespie
Associate Director, Personalisation & Digital Experience, Optus
Kara Glamore
Kara Glamore
Vice President, Carnival Cruise Line
Will Hamilton
Will Hamilton
GM Digital, Vocus
Sarah Eames
Sarah Eames
Marketing Lead - Wholesale and International, Vocus
Cale Maxwell
Cale Maxwell
CEO, LEVO
Marty Drill
Marty Drill
CEO/Founder, Luminary
Caitlin Riordan
Caitlin Riordan
VP & GM, Tealium

W Hotel, Sydney

31 Wheat Rd, Sydney, New South Wales, 2642, AU

REA Group
University of Technology, Sydney
Beyond Bank Australia
Optus
Vocus
Carnival Cruise Line
REA Group
University of Technology, Sydney
Beyond Bank Australia
Optus
Vocus
Carnival Cruise Line

Agenda

9:30amRegistration & Networking 
10:00amWelcome by Simon McDonald, VP and GM APJ at Optimizely 
10:10am

The AI Imperative: Turning Uncertainty into Advantage by Shafqat Islam, President at Optimizely

AI is everywhere in boardrooms, marketing plans, and customer conversations. But beyond the headlines and hype lies the real challenge: delivering outcomes that matter. Optimizely's President Shafqat Islam will unpack what it takes for marketers to move fast, stay focused, and turn uncertainty into competitive advantage.

10.35amShaping the Future of Digital: REA Group's Blueprint for Experimentation & AI Success by James Slatyer, Head of Product at REA Group & Chris Koutis, Director Customer Success APJ at OptimizelyExplore how REA Group, a digital leader in Australia, integrates AI and experimentation to redefine consumer property experiences. This fireside chat will reveal REA's strategy for building proprietary AI models, how rigorous experimentation validates and optimises these innovations, and the executive vision driving this dual approach. Discover the tech foundations enabling rapid iteration and the future role of experimentation in scaling AI-driven digital experiences at REA.
11:00amReshaping a Brand from the Website Up by LEVO & The University of Technology SydneyUTS set out to redefine its digital presence and ended up reshaping its brand. What began as a digital experience makeover became the driver of broader transformation in governance, marketing, and operating models. This session explores how a bold design approach helped UTS “zag” where others zig, lifted engagement and conversion, and created the foundation for agile, scalable campaigns. It shows how a website can do more than inform – it can reframe a brand, enable organisational change, and unlock future growth.
11:30am

Morning Tea

 
12:05pmFuture-Ready in Record Time: Vocus on Optimizely One by Luminary & VocusWhen speed meets ambition: learn how Vocus reimagined their digital experience with Optimizely One. From launch to live in under six months, their journey shows how collaboration and a clear roadmap can unlock faster results today – and smarter growth tomorrow.
12:30pm

Optimizely Opal, The Hidden Gem - Understanding Benchmarks, Benefits and Best Practices for Marketing in the AI Era by Peter Ten Eyck, Senior Manager Strategy & Value at Optimizely

This presentation shares findings from the 2025 Optimizely Opal AI Benchmark Report, which analysed 47,000 interactions and nearly 900 organisations to understand how marketers are using Optimizely Opal and what measurable value it delivers. We'll explore use cases across content orchestration and optimisation, best practices and governance strategies to help you scale your practice, and predictions on where AI is going next and how you can stay ahead of it.
12.55pm

Martech Mavericks - The Future Marketer: Orchestrator, Analyst, or AI Wrangler? by Tealium, Optus, Beyond Bank and Carnival Cruises

Join Optus, Beyond Bank and Carnival Cruise Line for a session that will examine the evolving role of the marketer as AI handles targeting, optimisation, and creative. We will also discuss the skills that will define leadership in the next decade and how organisations can best integrate human and machine collaboration.
1:20 pmLunch 
2:25pmProduct Showcase by Nicola Ayan, Vice President Solution Strategy at Optimizely 
2:50pmCustomer Awards Presented by Annie Wells, Senior Enterprise Account Executive & Betsie Campos Fernández, Senior Customer Success Manager at Optimizely

An award ceremony presenting winners in the following categories:

  • The 'Marketing Magic' Award
  • The 'Content Conductor' Award
  • The 'Immersive Experience' Award
  • The 'Warehouse Whisperer' Award
  • The 'Personal Favourite' Award
  • The 'Seamless Seller' Award
3:10pm

Wrap Up and Close

 
3:20pmAfternoon Networking Drinks 
5.20pmEvent Close 

FAQ

Partner Sponsors (more announced soon!)