Do the work you dreamed of

An AI-powered workspace that makes it easy to plan, create, and execute the standout content and brilliant campaigns that make you a great marketer. With none of the busywork.

Trusted by 10,000+ brands

Content lifecycle, reimagined

Every step connected by AI. Every team aligned. Every piece of content working harder.

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Planning

Master AI-powered planning

Get full visibility with shared calendars and automate requests for faster time-to-market.

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Creation and collaboration

Scale content with agents

Create on-brand content at scale, automating best practice and compliance checks. AI-embedded workflows fast track reviews.

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Asset Management

Get the most out of your content

Store all your content in one marketing-approved place. Let agents find and suggest assets so you never duplicate work again.

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Measurement

Connect content to impact

Tie performance directly to revenue and center your strategy around content that actually works.

A smarter workflow for every role

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Marketing leaders

Gain total visibility into your marketing plan. Connect content performance directly to revenue and finally prove your ROI.

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Content creators

Focus on creating, not coordinating. Use powerful AI agents to brainstorm ideas, write first drafts, and find assets instantly.

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Marketing operations

Bring order to request chaos. Standardize intake, automate approvals, and eliminate bottlenecks with an agentic content engine.

The Optimizely Difference

A complete platform, never a puzzle

One view, zero chaos

Ditch the endless email threads and status meetings. With shared calendars and collaborative workspaces, everyone sees the full picture, all the time.

The best in agentic AI

Let industry-leading AI agents handle the heavy lifting. Go from campaign brief to on-brand, compliant content in a fraction of the time.

One platform, more value

A single workspace is simpler (and cheaper) than juggling a dozen. Consolidate your stack, lower your TCO, and reinvest in what matters: creating great content.

Find, use and reuse

Our integrated Digital Asset Management (DAM) makes finding and repurposing your best assets a breeze. Maximize your content's value and minimize waste.

Analyst Report

The Leader in Content Marketing 9 years running

For the ninth consecutive year, Optimizely has been named a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms. We believe this recognizes our complete vision and our ability to execute for marketers like you. See why the experts agree.

Tested, tried, trophied

Leading and out-innovating the competition for over a decade.

Workflows in CMP make your life easy when you need to manage work within a big marketing team. It really has really helped our team scale their output.
Vibhav GaurVP of Media & Analytics
RAKBANK
We had a number of different platforms bolted together... We would chase edits and approvals. We'd get duplicate edits all the time. Optimizely consolidated all of that down into a streamlined flow.
Mark FagianoAssociate Vice President, eCommerce
Road Scholar
Between myself and my director, we advocated Optimizely down to the end...positioning our content team to be more effective and reduce time to market.
Brian SavageSenior Product Owner
Ryder

Meet the agents

We’ve got a whole library of pre-built AI agents to help you create. Use as they are or create your own agent specific to your team’s content needs.

Explore all agents

Connect your entire marketing stack

Connect your favorite creative, social, sales, and marketing automation platforms for smoother workflows.

Get the whole crew together

Bring your features to life with tools for content creation, optimization, and AI orchestration.

Let's collaborate

Questions you might have