Home Instead had a key initiative to introduce a new digital brand presence for their corporate and more than 650 franchise websites
Franchise websites launched
Pages of Content
Design language system (DLS) has dramatically improved site accessibility
One, unified instance for global operations
Home Instead Senior Care (HISC) is a network of franchises specialising in relationship-led care for the elderly. Founded in Nebraska in 1994, HISC now has over 650 franchised sites globally. The company services span the care continuum, from companionship and personal care to specialised Alzheimer's care and hospice support.
Home Instead Senior Care needed a centralised platform to introduce new franchisees to the group and to provide content for its current customers. The centralised platform needed to house 650 sites as well as a new corporate website. The sites would have more than 15,000 pages of content that needed to feature consolidated design and language.
Providing digital access for positive outcomes
Home Instead chose Optimizely to help architect, manage, develop and launch the new digital experience to serve as the catalyst for a brand redesign and re-platform, setting the foundation for a flexible and scalable solution for their caregivers looking for work, and seniors who seek care.
The Optimizely team utilized the SCORE for Optimizely accelerator to help win this opportunity, because of some key components and the unique, marketing/visual-first authoring it provides. They also developed a new design language system to dramatically improve site accessibility.
In addition, Optimizely began a net-new engagement on HISC’s North America and international franchise development sites, which will be reimagined and migrated onto the Optimizely instance.
The new 15,000-page site has been a huge success and runs a 90+ rating across the Site Improve tool scoring system, which was used to help test and identify any issues against SEO and AA compliance
Optimizely will continue to support the project and will be integral to all future management and development of the technology. HISC relaunched its brand and consolidated its franchisee messaging, ensuring a consistent experience for customer families. Custom analytics allows for real-time site improvements.
See the result at www.homeinstead.com