The Royal Mint’s Group Technology Director shares how they modernized a centuries-old institution with a digital-first strategy. From rebuilding IT and launching new business lines to delivering personalized customer journeys, the team leveraged Optimizely to drive transformation and growth across commerce, content, and experimentation.
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Go from legacy IT to a modern, cloud-based tech stack
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Diversify into bullion, jewellery, and sustainable metals
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Create a unified customer journeys across six business lines
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Get 20%+ lift in conversion, 50% increase in subscriptions
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Use Optimizely to power experimentation, personalization, and performance
