How Marginalen Bank enhanced customer experience and engagement with Optimizely

At a glance

• Enhanced digital presence running Optimizely headless: Marginalen Bank utilized Optimizely 12 and CMS headless to deliver a seamless digital experience across their app and website, improving user engagement and flexibility in content updates without relying on app store approvals.
• Significant increase in brand awareness and app usage: Following the launch of their new brand and digital platform, Marginalen Bank saw a 30% increase in brand awareness and a substantial rise in app downloads, from 30,000 to over 100,000, with a 25% increase in monthly app usage.
• Customer-centric innovation and feedback integration: By incorporating customer feedback directly into their product development process, Marginalen Bank introduced new features based on customer requests, enhancing user satisfaction and the overall banking experience.