WE ARE BACK! Welcome to Partner Close-up 2025

Get ready for a day like no other, as we bring back Optimizely's Partner Close-up!

Jun
4

Jun, 4, 2025

Berns, Stockholm

Stockholm, Sweden

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Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

Optimizely will store and process your personal data as described in our privacy notice. You can opt out at any time.

We want to welcome you to a high-energy event in the heart of Stockholm at Berns. Partner Close-up isn’t just an event; it’s an experience designed to provide you with the tools and insights to drive success in 2025 and beyond. Partner Close-up is a celebration of the hard work and innovation our partners contribute to the Optimizely ecosystem. Expect exciting surprises, and a vibrant atmosphere designed for learning and connection.

Why you should be there

Reconnect with the partner community
This is your chance to re-establish connections and grow your network with the best and brightest in the industry. Whether you’re a seasoned partner or new to the Optimizely ecosystem, this event will connect you with like-minded professionals who share your passion for innovation and growth.

Get the latest insights from thought leaders
Stay ahead of the curve with presentations from top-tier industry experts. From product updates to emerging trends, you'll walk away with the knowledge to stay competitive in today’s ever-evolving landscape.

Meet Optimizely's executive leadership Team
Take advantage of the opportunity to interact directly with members of Optimizely's Executive Leadership Team and product leaders. Engage in conversations that will shape the future of our partnership and learn what’s coming next from the organization.

Event sessions business track

  • The AI opportunity for you through an AI-powered content supply chain: Harness the power of AI to transform marketing. Learn what it means for you and your clients, and discover winning sales strategies. Learn more about who you should sell this to, and what’s the price point? Plus, explore the future of AI in marketing..
  • Architecting the future of content: Explore SaaS and PaaS options, see new features and what’s available now. Also, get an exclusive look at the CMS roadmap and its integration with CMP.
  • Unlocking commerce excellence: Dive into the world of Optimizely Commerce and learn how to craft seamless, personalized shopping experiences that convert. Discover proven strategies to boost sales, increase customer lifetime value, and fuel growth for your Commerce clients.
  • Leading with digital optimization: Learn how to maximize ROI with Digital Optimization through experimentation, analytics, and personalized experiences. Witness how AI is amplifying the effectiveness of optimization strategies, delivering exceptional results for your clients.
  • Optimizely analytics: Unlock the valuable insights hidden within your data using Optimizely's cutting-edge analytics tools. Discover how AI can illuminate customer behavior, empowering you to make data-driven decisions that drive revenue growth

Event sessions tech track

  • CMS – What’s coming: CMS 13, positioning SaaS/PaaS
  • SaaS CMS: How to build sites using Next.js
  • Personalization and segmentation: Practical how-to
  • Vercel & Next.js + Optimizely: Joining the Dots to the Road Ahead. Delivering CX Excellence Together
  • Optimizely Connect: Your Gateway to Building Integrations in Optimizely SaaS CMS Integrate, extend, and innovate faster than ever.

Speakers

Alice Arbman Forsberg
Alice Arbman Forsberg
Director, Partnerships, Optimizely
Steve Celius
Steve Celius
Country Manager, Optimizely Norge
Britt Hall
Britt Hall
Sr. Director, Product Management, Optimizely
Remko Jantzen
Remko Jantzen
Principal Solution Architect, Optimizely
Ben Seymour
Ben Seymour
Snr. Director, Field Engineering, Vercel

Agenda

10:00 AM-11:45 AM
Morning Session (OMVP & PAB only)
11:45 AM-1:00 PM
Doors Open, Lunch, and Networking
1:00 PM-2:10 PM
Welcome and Breakout Session 1 Tracks: Business Track and Tech Track

To view session details, please see the track information below.

2:10 PM-2:20 PM
Break & Networking
2:20 PM-3:30 PM
Breakout Session 2 Tracks: Business Track and Tech Track

To view session details, please see the track information below.

3:30 PM-4:00 PM
Break & Networking
4:00 PM-5:15 PM
Breakout Session 3 Tracks: Business Track and Tech Track

To view session details, please see the track information below.

5:15 PM-6:45 PM
Networking
6:45 PM-10:30 PM
Dinner & Awards
10:30 PM-1:00 AM
Party

Berns, Stockholm

Näckströmsgatan 8, Stockholm, 111 47, Sweden

Morning track

10:00 AM - 11:45 AMMorning session OMVP
10:30 AM - 12:00 AMMorning session PAB

Business track

1:00 PM - 1:10 PMWelcome
1:10 PM - 2:10 PMThe AI opportunity for Marketing and how it changes Marketing
2:10 PM - 2:20 PMBreak & networking
2:20 PM - 3:30 PMArchitecting the future of content
3:30 PM - 4:00 PMBreak & networking
4:00 PM - 4:20 PMUnlocking commerce excellence
4:20 PM - 4:50 PMLeading with digital optimization
4:50 PM - 5:15 PMOptimizely Analytics
5:15 PMWrap up

Tech track

1:00 PM - 1:10 PMWelcome
1:10 PM - 1:40 PMOptimizely DAM for developers
1:40 PM - 2:10 PMOptimizely Connect - the new data hub
2:10 PM - 2:20 PMBreak & networking
2:20 PM - 2:50 PMCMS - What's coming, CMS 13, positioning SaaS/PaaS
2:50 PM - 3:30 PMPersonalization and Segmentation - pratical how to
3:30 PM - 4:00 PMBreak & networking
4:00 PM - 4:40 PMVercel & Next.js + Optimizely - Joining the dots to the road ahead. Delivering CX excellence together
4:40 PM - 5:05 PMSaaS CMS, how to build sites using Next.js
5:05 PM - 5:15 PMWrap up