Partner Close-up 2026

Partner Close-up returns — designed exclusively for the Optimizely Partner community.

This is not a generic conference. It’s a focused, high-impact gathering for Optimizely partners, and strategic collaborators shaping the future of digital experience with Optimizely.

May

May, 21, 2026

Berns Hotel

Stockholm, Stockholms län, Sweden

Hosted by:

Optimizely

Event details:

Speakers Location

Date: May 21, 2026 | Venue: Berns Hotel

Partner Close-up is back!

Partner Close-up 2026 is our chance to get together, get energised, and get real about where Optimizely is heading. Expect sharp sessions, genuine conversations, brilliant breakouts, and more than a little festive flair. This is the partner event of the year!

Why you don't want to miss this

During Partner Close-up you will:

Get the roadmap straight from the source — what's shipping, what's next, and what it means for your business
Hear the real story on AI, Opal, and modern CMS from the people building it
Connect with the Optimizely community — product teams, leadership — all in one room
Leave with strategic clarity, fresh ideas, and a few new friends

Agenda

Morning

10:00 — Doors open & registration

Grab a coffee, pick up your badge, and connect with the partner community before the day kicks off.

10:30 — Opening keynote

We'll share our view of where the market is heading — the global trends reshaping software, and what it means for you and your customers.

11:30 — Lunch

Take a break, meet the people in the room, and come back ready for the afternoon.

12:45 — Business Track, Tech Track & Experimentation Track

The afternoon splits into three parallel tracks — Business, Tech and Experimentation — so you get the sessions most relevant to your role.

Sessions run across three focused blocks, with a dedicated break and activity in the middle.

Evening

17:15 — Networking

The formal day is done. Keep the conversations going.

18:45 — Drinks

Raise a glass with the partner community.

19:15 — Dinner & Awards

The evening is yours.

Late — After party

The night is just getting started.

Business Track

Main Hall

12.45	13.45	One year with Opal and what next
13.45	15.00	All about CMS
14.30	15.30	Break
15.30	16.20	Special speaker Anders Borg
16.20	17.00	Partner view & panel
17.00	17.15	Wrap up and closing

Tech Track

Kammarsalen

12.45	12.50	Welcome
12.50	13.20	Integrations with the Optimizely ecosystem
13.20	13.50	CMS UI Extensions
13.50	14.20	Opal in CMS
14.20	15.30	Break
15.30	16.00	AI Led Site Migration
16.00	16.30	Move from S&N to Graph
16.30	16.55	How to build a site with the Content JS SDK
16.55	17.00	Wrap-up & closing

Experimentation Track

Spegelsalen

12.45	13.45	The Experimentation roadmap, strategy and go-to-market plan
13.45	14.45	How AI agents are reshaping the experimentation workflow, from hypothesis to analysis

Who is this for?

Business leaders

Revenue, partnerships, customer outcomes. You'll leave with a clear picture of where the market is heading, how we go to market together, and what's in it for your pipeline.

Developers & technical teams

You build on Optimizely. The Tech Track gives you the depth you need — what's in CMS 13, the upgrade path, the roadmap, and direct access to the product team.