“Emotion has a bigger impact on loyalty than ease or effectiveness." - Alyson Clarke, Principal Analyst, Digital Business Strategy at Forrester Research, Inc. during our fireside chat.
Watch this exclusive fireside chat featuring Optimizely President Shafqat Islam and featured speaker Alyson Clarke, Forrester Principal Analyst, to uncover the latest trends and strategies that are redefining customer experience (CX) in the banking industry.
Here's what awaits you:
- Navigating the Evolving CX Landscape: Gain insights into the latest trends, challenges, and opportunities impacting financial institutions.
- Creating Meaningful Customer Connections: Discover how to design digital experiences that foster loyalty and advocacy.
- Unlocking the Potential of AI-Powered Personalization: Explore how AI can transform the customer journey and deliver bespoke banking experiences
Drawing on Forrester's latest industry research and Optimizely's deep industry expertise, we'll uncover best practices and real-world examples to help you build a digital banking experience that customers will love.
