Memory Opal now remembers your preferences and past interactions — so every output builds on the last, without you repeating yourself.
Conversation Mode Go back and forth with your agents until the output is exactly right — real collaboration, not just generation.
Chat Pills Pre-populated prompts available with a single click — so you can take action the moment you open Opal.
Action Cards Dynamic, AI-generated recommendations and inputs delivered directly in Chat — ready to act on instantly.
CMP Context Agents automatically have full context of your campaigns and content, so you can ask questions in Chat, surface assets, and get recommendations tailored to your actual work (for Content Marketing Platform only).
Chat Speed Choose between Fast, Enrichment, and Auto mode — match the output depth to the task at hand.
Organize, scale, and ship
Artifacts Tab Everything you've ever created in Opal, organized and searchable in one place — no more hunting for that brief from last month.
Notifications Stay in the loop — get alerted the moment agents finish running or need your input.
Idea Builder Generate test ideas informed by your previous experiment results — stop starting from a blank slate (for Web Experimentation only).
New, ready-to-use agents
Page Performance Evaluation Runs a full Lighthouse audit and visual screenshot analysis on any live URL, then explains exactly what's dragging scores down — with specific fixes, not just numbers.
Competitor PageSpeed Analysis Runs Lighthouse audits on your page and a competitor's, then delivers a side-by-side gap analysis with prioritized actions.
Page Conversion Optimization Audits any live page and returns a prioritized list of fixes ranked by conversion impact — know exactly what to fix first.
Page Copy Optimization Analyzes your live page copy and generates versions optimized for clarity, conversion, and market fit — ready to publish.
Experiment Conflict Checker Before you launch, Opal checks your new test against every live experiment — so you never accidentally overlap audiences or variables (for Web Experimentation only).
Variable Generation Tell Opal what you're testing and it generates your flag variables — no manual setup required (for Feature Experimentation only).
Variation Generation Describe your hypothesis and Opal generates a full set of meaningful variations, ready to go (Feature Experimentation only).
Connective tools & remote MCPs
New out-of-the-box Tools: Give your agents access to data from your Google Workspace — create, update, and act on documents, spreadsheets, presentations, and calendar events without leaving Chat.
Remote MCPs: Expand what your agents can do by connecting them to the tools your team already lives in, from content platforms to project management to analytics.
