A single A/B testing platform for iOS, Android, and the web.Watch Video
Test and roll out entire features, no matter how custom your app is built. Deliver consistent experiences across web and mobile apps.
Make visual changes to your app in real time. No App Store review required. Compatible with both iOS and Android.
Optimize your app on the #1 experience optimization platform that is already delivering billions of experiences globally.
Change your interface on the fly without writing a line of code.
Optimize code-level variables and roll out entirely new features, no matter how custom your app.
Optimizely Developer Docs
Make visual changes to your app immediately without waiting for App Store review.
More than 80% of apps are deleted after their first use. That's why it's so important to test how you onboard users and show the value of your app.
With more access, you can offer a better experience. Try testing the right way to ask your users for permissions.
Should users search? Should they use your menu? You have the opportunity to optimize your users' flow through your app.
Every chance for a user to interact with your app is a chance for you to optimize. Test different types of forms and inputs.
Acquisition is tough. Re-acquisition is tougher. You can optimize the ways you re-engage your users to keep them active.
Mobile split testing and multivariate testing give you an easy way to test new features and quickly remove the ones that don't work.