Connect directly to your data warehouse for trustworthy insights that prove your impact and put an end to all the debates.
Product managers
Instantly measure feature adoption, retention, and the impact of new releases.
Trusted by 10,000+ brands
Alaska Airlines
Cox Automotive
Stage Entertainment
Chewy
Your complete toolkit
Stats Engine-powered A/B tests and feature flags give you results you can trust, with agents that surface what's moving the needle so you're not digging through dashboards to find it.
Connected for business impact
Strong experimentation analytics
See exactly where users drop off, which journeys convert, and which segments are worth your attention. No SQL, no data team, no waiting.
Don’t wait for developers
Deep product analytics
Something breaks in production? Disable the flag from the dashboard. No redeploy. No incident at 2am. Features go dark in seconds, not hours.
Metrics built around your business
Flexible metrics and modeling
Define any metric your business needs, from simple counts to complex models, and let agents flag when something shifts before you have to ask.
Insights for every role
Data analysts
End ad-hoc requests and empower business teams with self-serve analytics, so you can focus on strategy.
Marketers
Prove your ROI by connecting campaigns to revenue and LTV across the full customer journey.
Your data in one place
Optimizely Analytics connects your warehouse, your experiments, and your customer data into one source of truth. So your team moves faster on what actually matters.
Go beyond siloed dashboards
Analytics connects directly to your cloud warehouse for faster answers, less duplication, and none of the inconsistency that slows teams down.
Rich, self-serve analysis
Build models, dashboards, and visualizations without SQL or data team dependencies. Decisions move faster and reporting backlogs shrink.
Go beyond siloed dashboards
Analytics connects directly to your cloud warehouse for faster answers, less duplication, and none of the inconsistency that slows teams down.
Optimizely in the real world
Meet the agents
We’ve got a whole library of pre-built AI agents to help you analyze. Use as they are or create your own agent specific to your team’s content needs.
Explore all agents
Connects natively in hours
Get up and running in hours with pre-built, secure connectors to leading data warehouse.
Get the whole crew together
Bring your features to life with tools for content creation, optimization, and AI orchestration.
