Walk away with best practices, frameworks, and techniques to create winning experiences and accelerate innovation. Explore 20+ sessions across 3 tracks, keynotes, and more.
Expand your testing program’s impact beyond team function and across business units and new channels.
Learn how industry leaders use experimentation to outperform in today's ever-changing digital climate.
Innovate faster by creating a best-in-class technology stack and transforming your product development.
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Join the Optimizely executive team to learn how today’s digital leaders outperform the competition and rapidly adapt to changing customer expectations by replacing digital guesswork with iterative experimentation. During the session, Optimizely will share the latest innovations in experimentation that will enable teams to create breakthrough customer experiences and unlock performance across the organization.
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Experimentation doesn’t end with the desktop experience. You can experiment everywhere — across all of your digital touchpoints, to drive acquisition, engagement and retention on every channel. In this session you’ll hear how two iconic brands, Fox Networks and Nike, have leveraged multiple channels to build their experimentation programs.
At Fox, experimentation involves testing every new feature on their iOS, TiVo and FireTV applications. For Nike, they want to democratize testing across the entire company. Today, they are empowering PMs, engineers, and marketers across the SNKRS and Training Apps, as well as the core Nike.com experience. Join this session to learn how these retail and media leaders have focused their efforts at pleasing their customers wherever they are.
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To survive in today’s competitive market, it’s imperative that you drive high-velocity experimentation and maximize site performance. In this talk, Optimizely will be joined by performance experts from Cloudflare to share how to make client-side experimentation blazing fast.
In this session you’ll learn:
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How do you measure the financial impact of experimentation on your business? At Optimizely, we’ve built a new ROI model that enables you to calculate the potential ROI of your experimentation program. In this session, you’ll learn how organizations such as The Venetian Casino Resort Las Vegas rigorously quantify the value of their experiments using ROI modeling, and how you can get started with this technique.
Join Optimizely’s Co-founder Pete Koomen for an in-depth discussion about new product developments for measuring the impact of your experiments on the metrics that matter most to your business.
Building the right products for the right customers is much harder than it has to be. Traditional product development processes help build an initial product and constant testing and learning can provide the data to make better decisions—but how do you know if you’re trying to solve the right problem? Come learn why spending more time defining and prioritizing the problem your product is solving leads to better products.
Does a culture of inclusion and diversity drive growth? How do the opinions of different minds and our different experiences result in new thinking and shape a culture of risk-taking and experimentation? Join leaders from Lockheed Martin, Accenture, OpenAccess and Optimizely for a frank discussion on the actions they have taken to create more inclusive and diverse teams and the outcomes they have experienced. Join our discussion on how bringing together diverse teams with the freedom to experiment results in better business decisions.
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
With the fierce competition to earn customer loyalty, users expect nothing short of excellence from the products they use. Deciding what to build and how exactly to deliver it is no easy feat. In this panel session, product leaders will share how experimentation impacts their strategy, roadmap and business outcomes.
Let's be honest--no company has personalization completely figured out yet. In fact, half the battle can be determining when, where and to whom you should be personalizing.
This session will dive into how Brooks Bell consultants help clients uncover and prioritize their personalization plan via Segment Priority Analyses. This complex analysis groups customers using technographic attributes and evaluates the potential impact of testing on each segment. The end result: customer segments that would benefit the most from personalization are identified, prioritized and road-mapped.
In this session you’ll learn:
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In this lunchtime hands-on workshop, attendees will be challenged to think about their current development cycle and how they can improve internal and external experiences with modern software development concepts including feature management and controlled rollouts.
In today’s digital economy, consumers expect to buy everything online, even a purchase as significant as a car. Cox Automotive, parent company to brands including Autotrader and Kelley Blue Book, has more than 40,000 auto dealer clients across five continents, and is enabling them to keep up with consumer behavior and insights by implementing an enterprise wide experimentation program. Cox is bridging the gap between consumers, manufacturers, dealers, and lenders at every stage of the automotive experience.
In this session, you’ll hear how this multi-brand, international, matrixed organization has built an enterprise experimentation program that is flexible enough to adapt to various business models and modern-day demands for speed while maintaining testing best practices, resulting in substantial increases in key engagement metrics, KPIs and conversions.
Harnessing the power of data and experimentation is central to Updater’s goal of revolutionizing the moving industry. However, while scaling their experimentation program, the team at Updater had to overcome the challenge that many of their conversions happen offline or on third-party sites and therefore couldn't be used in testing. During this session, you’ll learn how Updater fixed this blind spot in their funnels, tripled experiment velocity, and discovered deep user insights by integrating their experimentation platform and data warehouse.
Learn how IBM empowers one of the world’s largest marketing organizations to achieve digital excellence. Ari Sheinkin, VP of Marketing Analytics and Suman Patnaik, the team lead for Content User Experience, will share their experience launching a Center of Excellence model to scale the experimentation program globally while catering to local markets and business units. They will discuss how process automation sustains the company’s growth and adoption of website personalization. You will hear about how the team continues to evolve using algorithm-driven Optimizely Recommendations to standardize an “always-on” personalization across all IBM websites.
Ashton Kutcher, co-founder of Sound Ventures and co-founder of Thorn: Digital Defenders of Children will be joining Optimizely CMO, Carl Tsukahara for a fireside chat where they’ll explore the possibilities technology brings to organizations, what drives exceptional performance, and how curiosity moves us forward.
From his beginning days in acting, to producing, to co-founding Thorn, with its focus on using technology to help the most vulnerable, Kutcher has seemingly always been ahead of the curve. His foresight and reputation in the technology sector has been cemented by his early investments in Airbnb, Spotify, Uber, as well as Optimizely.
How are the world’s most iconic companies consistently outperforming and surpassing their business goals? What business strategy cuts across industry and vertical, from SaaS to direct-to-consumer to complex global enterprises? In this session, leaders from Salesforce, Cox Automotive and StubHub will share how by creating a culture of experimentation, they have empowered their organizations to leverage experiments that drive the business forward.
A must-see for any brand, manufacturer or retailer wrestling with the “one to many” relationship between brands, customers and marketplaces. Jeriad’s keynote reimagines experience optimization from the vantage of the brand, trying to improve the customer discovery and shopping experience against the realities of fragmented content, merchandise and retail experiences. The work that Accenture and Optimizely are doing together answers the simple but daring question, “What if brands experimented beyond the D2C channel, across the entire digital marketplace?”
Traditionally, digital experimentation occurs by companies on the assets and platforms they own and control, such as their official websites, apps and email. However, for many brands, the majority of their customers' research and shopping experiences happen off of the official platforms, in a fragmented marketplace wherein content, products and experiences vary widely. Further, traditionally brands struggle to learn, much less test and learn, to harness the power of experimentation in the broader marketplace, wherein suppliers are disintermediated from customer experience design and insights.
Building on the innovations made possible by CPGs who supply their retailers direction (DSD) and the openness of some modern, digital marketplaces, Jeriad Zoghby reimagines how brands can take back their customer experiences through a process of continuous experimentation.
Taking a narrow view of experimentation data and looking solely at basic conversion metrics like clicks, lead generation or purchases may actually be limiting your growth strategy. In this session, you’ll learn how to draw confident conclusions about your experiments and their revenue impact, and avoid common pitfalls. ClassPass optimization expert, Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested and how even when presented with positive outcomes she takes a critical eye to the results. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.
Northwestern Mutual has spent the past several years transforming its digital operations, and as a result shipped 4,000 digital releases last year.
Senior Director of Product Strategy Roman Geyzer will share how the 160-year-old insurance giant was able to accelerate innovation at such a rapid pace in just three years time. He will share how his team deployed several key strategies and introduced a culture of experimentation to develop meaningful products for every client and advisor. Their work has resulted in a 4X improvement in leads, 1.3M in digital registrations, 154K mobile downloads, and a digital business that is growing quickly.
What does it take to run a best-in-class experimentation program? What sets these programs apart isn’t some kind of magic formula; instead, they invested in making experimentation a core practice across the business with a dedicated team in place, best-in-class technology and a practice of evangelizing their impact on the business.
Learn from Optimizely’s own Experimentation Program Manager, Becca Bruggman, and the Product Manager of Optimizely Program Management, Kris McKee, on exactly how they took our own internal Product experimentation program from ad-hoc to a robust Center of Excellence. They will take you through the lifecycle of an idea: from concept, to experiment, results, and then ultimately iterating to the next experiment — all in just 30 minutes!
Attend this session to learn the tools, tactics, and people required to:
When it comes to building a world-class experimentation program there are many challenges you can expect: securing executive sponsorship or dealing with resource constraints to name a couple. But there are unexpected challenges as well that can derail your maturity towards an experimentation culture.
In this panel session you’ll hear from three expert program managers at Mailchimp, Wall Street Journal, and Brooks Running. They will share the expected and unexpected challenges they faced in building an experimentation program, as well as what solutions they put in place to continue to push experimentation forward in their organizations.
Learn how Atlassian delivered smarter experiments and personalization campaigns by building a user graph to target visitors more effectively. The team harnessed terabytes of disjointed customer data scattered across different systems to make that data available for omni-channel targeting using Optimizely’s Dynamic Customer Profile solution.
Winning experimentation programs need product analytics to keep the entire customer journey in mind as the product evolves. In this session, Ravi Parikh, Co-founder of Heap and Daniel Brakin, Director, Web Strategy and CRM at 23andme discuss how analytics and experimentation work together to create an intimate perspective of the user journey. Learn more about the iterative process 23andme takes with Heap and Optimizely to improve experiences and maximize business outcomes.
Personalization technologies have ushered in the importance of real time data collection and profile enrichment, and other technologies are starting to adapt to these real time signals to produce new and exciting customer experiences. Join Tealium and Quantum Metric to see an example of how their technologies work with Optimizely in a "Rage Clicking" scenario.
From Airbnb to Lyft, Transferwise to TheRealReal, new entrants are using an experimentation-led strategy paired with Behavioural Science to rapidly iterate and discover deep customer insights. These lean companies are agile, digital-first, customer-obsessed—and growing faster than anyone.
Since 2007, experimentation thought-leader Chris Goward has been building and scaling experimentation programs for both disruptors and traditional companies. In this session, he'll share insights and real-world examples from fast-growth disruptors that any organization (including yours!) can profit from.
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Optimizely Full Stack helps product development teams experiment deep into their stack to create exceptional customer experiences on everything from search results and promos to recommendations and payment structures. In this session, Jamie Connolly, Senior Product Manager on Developer Experience will talk about the latest enhancements to Full Stack to drive compatibility, usability, and performance.
In the decade since Dan and Pete founded Optimizely, digital experience optimization has expanded far beyond A/B testing for websites. What will the next five years bring for our industry? Join Optimizely Co-founder and Executive Chairman Dan Siroker and Nina Achadjian, Principal at Index Ventures, for an intimate discussion of the future of optimization.
Hear from American engineer, physician and former NASA astronaut Dr. Mae Jemison as she delivers inspirational closing remarks at Opticon19.
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