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Agenda
London
Choose your adventure
Camp Opticon is built around experiences. Like any good trail system, each one takes you somewhere different.
The Trailhead
Where customers show how they made a decision and executed it.
The Bonfire
A peer exchange, with the room working through the question together.
The Outpost
Get a strong, evidence-backed point of view that challenges conventional thinking.
Tent Talks
Deliver one provocative idea quickly and invite the audience to take a position.
Agent Lodge
Where attendees watch agents get built live, straight from our playbook.
Session highlight based on your interests
DAY 1
Mon, October 12
08:00 AM - 04:00 PM
Dedicated sessions for Optimizely Most Valued Partners and Customer Advisory Board members.
Invitation only
08:00 AM - 06:00 PM
Early birds, get the worm. Join us for breakfast and early registration. Pick up your swag and tick one thing off the list already.
12:00 PM - 04:00 PM
Dedicated session for Optimizely partners.
Open to Optimizely Partners only
04:00 PM - 06:00 PM
Open to all Opticon registrants
Swing by, check into camp, grab your badge and get to know your fellow campers over a drink or two. Best way to hit
DAY 2
Tue, October 13
07:30 AM - 08:45 AM
Fuel up, find your people, claim your swag. Camp Opticon 2026 starts now.
07:30 AM - 07:00 PM
London check in: collect your badge before heading to base camp.
08:00 AM - 08:15 AM
Rapid Roadmaps
See how AI agents can help you plan, create, and ship content at scale - cutting production time without cutting quality control.
Rob DriscollOptimizely
08:20 AM - 08:35 AM
Rapid Roadmaps
Where content management is going: agents handling the busywork — structuring, tagging, publishing — so your team can focus on strategy.
Tom BramleyOptimizely
08:45 AM - 10:30 AM
Camp Opticon opens with bold ideas, big news, and a challenge to be braver about what comes next.
Alex AtzbergerOptimizely
Cate LocheadBentley
Anthony Ben SadounASOS
10:30 AM - 11:15 AM
Break time, campers.
10:45 AM - 11:00 AM
Rapid Roadmaps
The foundation: how Optimizely's agent platform will connect and power every agentic capability across the suite.
Mona ChenOptimizely
11:15 AM - 11:30 AM
Tent Talks
Overthinking isn't just a human problem.
Nikita BokilOptimizely
11:15 AM - 12:00 PM
How Bentley put AI agents to work on a CMS migration, and where human judgment made the difference.
Nicola AyanOptimizely
Sean BlantonBentley
11:15 AM - 11:45 AM
Choose your adventure
Bonfire
The real blocker to AI transformation isn't the tech.
Tara CoreyOptimizely
Dave RitchieMott MacDonald
Samantha GersonCIPD
Agent Lodge
We built them with our marketers to support them. Learn how.
Amit ShimshiOptimizely
Julia MaguireOptimizely
Trailhead
A global insurer, heavy compliance, zero excuses. Here's how Sompo & UNRVLD made it work anyway.
Tom DoughertyUNRVLD
Stefan StojadinovicSompo
Dom GravesonUNRVLD
Outpost
Boards are asking if the website still earns its budget. Here's how to answer.
Mike MaxwellValtech
Thomas McCallumValtech
11:35 AM - 11:50 AM
Tent Talks
From the revision tax to real delegation: one marketer’s journey from prompting AI to building systems she can actually trust.
Ricki LawalOptimizely
12:00 PM - 12:15 PM
Tent Talks
When personalization stops choosing and starts composing.
Mark WakelinOptimizely
12:00 PM - 12:30 PM
Choose your adventure
Bonfire
Where experimentation leaders are needed even more now as AI takes on the testing workload.
Glenda BalekjianKLM
Nina BayattiClassPass
Khadija OudrhiriE.ON Next
Outpost
Discover how Huel, Pets and Spire Healthcare are adapting to this paradigm shift.
Ollie ScheersHuel
James WhiteSpire Healthcare
Alistair LeachPets at Home
Agent Lodge
We built the agent for our own accounts. See how.
Laura Pérez RiauOptimizely
Michiel DorjeeOptimizely
Trailhead
Design a North Star digital experience that works for human customers and AI agents across content, data and technology.
Rosie StanoColumbus
Rob WatsonColumbus
JD
Julie DennisCambridge University Press & Assessment
12:20 PM - 12:35 PM
Tent Talks
Turning AI innovation into adaptive experiences.
Billy HannaMerkle
Sharon GruffertyMerkle
12:30 PM - 01:45 PM
Hit the trail to Basecamp
12:50 PM - 01:20 PM
Rapid Roadmaps
The next phase of experimentation, feature management, and analytics.
Sathya NarayananOptimizely
01:45 PM - 03:15 PM
Customer stories, courageous leadership, and a practical look at what it takes to lead through AI.
Tom JacksonNews UK
Sherilyn ShackellThe Marketing Academy
Dhiraj MukherjeeShazam
03:15 PM - 04:00 PM
Basecamp rest stop.
03:20 PM - 03:35 PM
Rapid Roadmaps
Where content management is going: agents handling the busywork — structuring, tagging, publishing — so your team can focus on strategy.
Tom BramleyOptimizely
03:40 PM - 03:55 PM
Rapid Roadmaps
Where Commerce is heading: making your storefront searchable for agentic shoppers plus AI agents to streamline your operations.
Shahrukh IkhtearOptimizely
Tracy SilverbergOptimizely
04:00 PM - 04:15 PM
Tent Talks
Learn how the ecommerce leaders of tomorrow will navigate the era of shifting audiences and create unique, personalized experiences.
Shahrukh IkhtearOptimizely
04:00 PM - 04:30 PM
Choose your adventure
Trailhead
Tools on islands, brilliant POCs that never scale, teams that freeze: transformation starts with our Empathy First Framework, and runs on Opal.
Nathan CoppensDEPT®
Bonfire
The harder marketers sell the machine, the less skeptics trust the message.
Ed TateOptimizely
Ioannis GedeonUNICEF
Outpost
Hollywood logic for brands. Read the signals well and customers feel wooed, not pursued. Smart personalisation turns attention into lasting trust now.
Skye O'LearyMSQ DX
John PriorMSQ DX
Stephen AbramMSQ DX
Agent Lodge
We closed our own visibility gap. Learn how to repeat it.
Francesco MontesantoOptimizely
Anna PleshakovaOptimizely
04:20 PM - 04:35 PM
Tent Talks
WebMCP gives AI agents a reliable way to act on your site, turning discovery into a chance to convert.
Britt HallOptimizely
04:45 PM - 05:00 PM
Tent Talks
What does winning look like when AI changes the rules?
Peter Ten EyckOptimizely
04:45 PM - 05:15 PM
Choose your adventure
Agent Lodge
Experience how always-on testing works, live.
Michiel DorjeeOptimizely
Dejan DragusinOptimizely
Britt HallOptimizely
Outpost
Mark argues the human is finished. Can he be proved wrong?
Mark WellandNiteco
Jacob PretoriusNiteco
Polly WaltonNiteco
Trailhead
What happens when AI agents join a 300-person marketing team?
Erik Olson HermanssonComprend | Aura
Staffan LindgrenComprend | Aura
Anna NicholsonBain & Company
Bonfire
The marketing playbook is breaking. Here's why.
Seth BesmertnikConductor
Anna PleshakovaOptimizely
05:05 PM - 05:20 PM
Tent Talks
The conversion happened on the last click. The decision happened everywhere else.
Sathya NarayananOptimizely
05:15 PM - 07:00 PM
Basecamp fires are lit. Gather round for music, drinks, and good company.
