Enterprise commerce is selling that occurs on an enterprise-level. Typically, you'll see this term applied to mean enterprise-grade ecommerce software.
Enterprise commerce software or platforms aren't the same as other ecommerce platforms. They involve more robust tools for tracking inventory, managing customers (CRM), and handling greater amounts of sales.
eCommerce stands for electronic commerce -- online shopping that's expected to make up 14.3 percent of all sales in 2021. Loads of tools and platforms exist out there which any person or business can leverage. Some common ecommerce platforms include:
An ecommerce business that's run on platforms like these may be large operations or just a single person running them. Shopify alone powers 426,600 websites which each generate less than $1 million in revenue per year.
Enterprise commerce is a specific type of ecommerce. It's usually defined by multi-million-dollar revenue, large operations, and a global brand presence. Some examples of enterprise commerce platforms include:
Platforms like these have the infrastructure and tools necessary to handle larger volumes of sales and customers. Many, like Optimizely (formely Episerver), also give companies a way to seamlessly unify all of their operations in a digital ecosystem. Pricing can differ between free open-source platforms and managed cloud services (SaaS).
Likewise, enterprise commerce is often B2B commerce, but it doesn't have to be. In contrast, a company not using enterprise commerce software is more likely to be engaged in B2C commerce -- but they also don't have to be.
Enterprise-grade commerce solutions are usually something that businesses grow into over time, but that doesn't mean you can't start there if you must.
Many businesses turn to enterprise commerce when their current platform is no longer adequate for their operations. Some signs that this is the case include:
Having a good product or service only matters if you're able to deliver it --the wrong tools can hamper even the best ideas.
For companies in the ecommerce space, that means transitioning to enterprise commerce software when a platform is no longer adequate. Once you do, some benefits you may experience include:
There are many enterprise ecommerce platforms out there, but not all are created equal. What you need will depend on your business. However, some key features of a solid enterprise ecommerce solution include:
Ultimately, the right solution should include all of the tools you need to keep your ecommerce activities streamlined, unified, and visible.
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