Digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value? How do they connect products to business outcomes? Enter Amplitude. We are a digital analytics platform. We help every business optimize the business value of digital product innovation. We’re the competitive edge to not only survive—but thrive—in the new era.
Amplitude's mobile & web analytics platform helps product and marketing teams drill down on user behavior and drive growth. In addition to standard analytics functions like tracking actions, funnels, and retention, Amplitude's platform produces real user insights via data science tools like behavior-based cohorting to truly understand the drivers of growth.
Track Optimizely experiments and variation names directly in your Amplitude data. Optimizely will automatically populate an Amplitude User Property to all events triggered for a particular user. Measure the impact of your experiments by segmenting your Amplitude funnels, retention, etc. by variations your users were exposed to.
- Connect your experiment results to key business metrics you already track using Amplitude
- Streamline your workflow by reviewing experiment results in your familiar Amplitude dashboard
- Uncover new insights about your experiment using Amplitude's advanced analytics features